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Kushal’s Fashion and Silver Jewellery unveils its Bridal Collection 2025

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Kushal’s Fashion and Silver Jewellery unveiled its much-awaited Bridal jewellery Collection 2025, themed “You Are the Occasion”. The collection celebrates the modern Indian bride– confident, radiant and her own muse. A bride’s journey is filled with countless moments and occasions, whether it’s the Muhurtam, Mehendi, Cocktail, a family dinner, or the many celebrations that follow after the wedding. With every outfit calling for a new look, this collection plays a special role in completing her wedding trousseau, ensuring she never has to think twice about looking her best.

The collection has been styled across multiple wedding occasions-from Muhurtam to Varmala, Mehendi to Cocktail evenings—with jewellery that reinterprets traditional motifs in a fresh, fashion-forward way. Each edit captures the many moods of a bride’s journey, from playful laughter with her bridesmaids and emotional moments with her mother to joyous celebrations with her groom.

This bridal edit brings together jewellery that allows her to feel beautiful, unique, and her most confident self at every step of the way. From the pleats of her lehenga to the sparkle of her jewellery, every element is envisioned as a chapter in her story, capturing the essence of tradition with a contemporary spirit.

Speaking at the launch, Manish Gulechha, Co-founder of Kushal’s Fashion and Silver Jewellery, said:      “With this collection, we wanted to curate jewellery that celebrates her individuality while enhancing every wedding moment -from intimate rituals to grand celebrations. Each piece blends traditions with contemporary details, ensuring every bride feels radiant, confident, and truly the centre of her celebration.”

The Collection

  • Muhurtam Collection: Inspired by silk saree styling, the collection highlights pearls in bangles, beaded patterns, antique gold–green bead combinations, and evergreen floral designs. Statement pieces include mathapatti, layered necklaces, kamarbandh, bajubandh, bangles, and hathpan.

  • Varmala Collection: Regal kundan styling featuring a statement chaandbalis, sheeshphool, a three-layered kundan necklace, and a choker set with mint-green stones. Contrasting red attire is paired with maangtika, bangles, earrings, and rings.

  • Mehendi Collection: Contemporary layering with a collar chain, statement necklace, and sheeshful in ruby- and emerald toned accents, and pearl detailing. Perfect with shararas and playful silhouettes, accessorised with maangtika, bangles, and earrings.

  • Cocktail Collection: Romantic, modern jewellery in rosegold tones with floral accents, pearls, pastel pinks, and greens. Studded zircon stones add brilliance across necklaces, earrings, and rings, styled with gowns and contemporary outfits.

  • Everywhere, we have used coloured stones across all kinds of jewellery, bringing in interesting hues like ruby pink, whether in antique, kundan, or zircon styles.

Bringing together fine craftsmanship, trend-inspired details, and versatile styling, Kushal’s Bridal Collection 2025 makes jewellery both aspirational and attainable for today’s bride. A necklace set with earrings and matching accessories is priced from INR 15,000 onwards. Available across 100+ stores in India and on the brand’s online store, the collection ensures that every bride—no matter her style or the scale of her celebration—finds pieces that make her feel truly radiant on her special day.

“Own each wedding moment in your best look. You are the occasion.”- Kushal’s Fashion and Silver Jewellery

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Puducherry CM, Raashi Khanna Inaugurate Challani Jewellery Mart Flagship Showroom In Puducherry

Actress Raashi Khanna Announced As The Brand Ambassador Of Challani Jewellery Mart

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Challani Jewellery Mart, marked a significant milestone with the grand inauguration of its newest flagship showroom in Puducherry.The showroom was inaugurated by the Hon’ble Chief Minister of Puducherry Shri N. Rangasamy, in the presence of acclaimed actress Raashi Khanna, who was officially announced as the Brand Ambassador of Challani Jewellery Mart, making the celebration even more special and memorable. Present at the inauguration were Jayantilal Challani, Chairman- Challani Group of Companies and Gautham Challani, Director- Challani Jewellery Mart.

The newly launched flagship showroom features three magnificent floors, each curated to showcase jewellery in its most exquisite form. The showroom houses an extraordinary collection of timeless gold jewellery, radiant diamond creations, bridal masterpieces, contemporary ornaments .A key highlight of the new outlet was an entire floor exclusively dedicated to silver jewellery, From elegant daily wear to grand festive creations, the silver collections are designed to appeal to every generation and every style preference.

For generations, Challani Jewellery Mart has been more than a jewellery brand. It has been a part of countless celebrations, cherished memories, traditions, and emotions beautifully carried from one generation to another. Continuing this glorious legacy, the brand now brings its signature elegance and unmatched craftsmanship to Puducherry. through a spectacular new destination designed to redefine the jewellery shopping experience.

Every piece at Challani Jewellery Mart is thoughtfully designed to celebrate life’s most precious moments, transforming jewellery into emotions that last forever. Beyond jewellery, the new showroom has been envisioned as a luxurious lifestyle destination where every customer experiences warmth, comfort, grandeur, and personalised attention. The elegant interiors, refined ambience, spacious displays, and exclusive collections together create an experience that is memorable, immersive, and truly world-class.

With a strong and successful presence already winning the hearts of customers in Chennai and Madurai, Challani Jewellery Mart now extends its celebrated legacy to Puducherry. carrying forward its commitment to quality, authenticity, innovation, and timeless craftsmanship.

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