BrandBuzz
Kushal’s Fashion and Silver Jewellery unveils its Bridal Collection 2025
Kushal’s Fashion and Silver Jewellery unveiled its much-awaited Bridal jewellery Collection 2025, themed “You Are the Occasion”. The collection celebrates the modern Indian bride– confident, radiant and her own muse. A bride’s journey is filled with countless moments and occasions, whether it’s the Muhurtam, Mehendi, Cocktail, a family dinner, or the many celebrations that follow after the wedding. With every outfit calling for a new look, this collection plays a special role in completing her wedding trousseau, ensuring she never has to think twice about looking her best.



The collection has been styled across multiple wedding occasions-from Muhurtam to Varmala, Mehendi to Cocktail evenings—with jewellery that reinterprets traditional motifs in a fresh, fashion-forward way. Each edit captures the many moods of a bride’s journey, from playful laughter with her bridesmaids and emotional moments with her mother to joyous celebrations with her groom.
This bridal edit brings together jewellery that allows her to feel beautiful, unique, and her most confident self at every step of the way. From the pleats of her lehenga to the sparkle of her jewellery, every element is envisioned as a chapter in her story, capturing the essence of tradition with a contemporary spirit.

Speaking at the launch, Manish Gulechha, Co-founder of Kushal’s Fashion and Silver Jewellery, said: “With this collection, we wanted to curate jewellery that celebrates her individuality while enhancing every wedding moment -from intimate rituals to grand celebrations. Each piece blends traditions with contemporary details, ensuring every bride feels radiant, confident, and truly the centre of her celebration.”
The Collection
- Muhurtam Collection: Inspired by silk saree styling, the collection highlights pearls in bangles, beaded patterns, antique gold–green bead combinations, and evergreen floral designs. Statement pieces include mathapatti, layered necklaces, kamarbandh, bajubandh, bangles, and hathpan.
- Varmala Collection: Regal kundan styling featuring a statement chaandbalis, sheeshphool, a three-layered kundan necklace, and a choker set with mint-green stones. Contrasting red attire is paired with maangtika, bangles, earrings, and rings.
- Mehendi Collection: Contemporary layering with a collar chain, statement necklace, and sheeshful in ruby- and emerald toned accents, and pearl detailing. Perfect with shararas and playful silhouettes, accessorised with maangtika, bangles, and earrings.
- Cocktail Collection: Romantic, modern jewellery in rosegold tones with floral accents, pearls, pastel pinks, and greens. Studded zircon stones add brilliance across necklaces, earrings, and rings, styled with gowns and contemporary outfits.


- Everywhere, we have used coloured stones across all kinds of jewellery, bringing in interesting hues like ruby pink, whether in antique, kundan, or zircon styles.
Bringing together fine craftsmanship, trend-inspired details, and versatile styling, Kushal’s Bridal Collection 2025 makes jewellery both aspirational and attainable for today’s bride. A necklace set with earrings and matching accessories is priced from INR 15,000 onwards. Available across 100+ stores in India and on the brand’s online store, the collection ensures that every bride—no matter her style or the scale of her celebration—finds pieces that make her feel truly radiant on her special day.
“Own each wedding moment in your best look. You are the occasion.”- Kushal’s Fashion and Silver Jewellery
BrandBuzz
Jagannath Gangaram Pednekar Jewellers Unveils ‘The Godhadi Effect’, A Heartfelt Film Reimagining Gold Exchange Through Family Memories
~ Starring Jitendra Joshi, Madhurani Gokhale, Sai Godbole, and Pradeep Welankar, the Marathi short film celebrates the emotions woven into family heirlooms while offering a fresh perspective on gold exchange ~
Indian heritage jewellery brand Jagannath Gangaram Pednekar (JGP) Jewellers has unveiled ‘The Godhadi Effect’, a heartfelt Marathi short film that explores the emotional bond families share with their jewellery while gently encouraging a fresh perspective on gold exchange.
Starring acclaimed Marathi actors Jitendra Joshi, Madhurani Gokhale, Sai Godbole and Pradeep Welankar, the film beautifully captures the relationships, memories and traditions that are often passed down through treasured pieces of jewellery. Inspired by the godhadi—a traditional quilt lovingly stitched together from cherished pieces of fabric—the story reflects how memories continue to live on across generations, even as they take new forms.
The film marks JGP Jewellers’ second storytelling-led campaign featuring the same ensemble cast, following its widely appreciated festive film, ‘The Result’, which celebrated equality in modern families. Through meaningful storytelling rooted in everyday life, the brand continues to create narratives that connect with audiences beyond jewellery.
At its heart, ‘The Godhadi Effect’ aims to create awareness around gold exchange by encouraging families to see their old jewellery not just as precious memories, but to create new ones.
Speaking about the initiative, Asavari Pednekar, Managing Director, Jagannath Gangaram Pednekar (JGP) Jewellers, said:

“Every piece of jewellery has a story – it reflects celebrations, relationships and memories that stay with us for generations. With ‘The Godhadi Effect’, we wanted to celebrate these emotions while encouraging families to look at gold exchange through a new lens. We hope the film resonates with families and inspires meaningful conversations around preserving both memories and value.” Our Brand Agency, ADbhoot, has conceptualized and developed this film.
With ‘The Godhadi Effect’, JGP Jewellers continues to reinforce its belief that jewellery is far more than an ornament. Through stories that celebrate everyday relationships and timeless values, the brand continues to strengthen its emotional connection with customers while remaining rooted in trust, craftsmanship and family traditions.
About Jagannath Gangaram Pednekar (JGP) Jewellers
Founded in 1950, JGP Jewellers (Jagannath Gangaram Pednekar Jewellers) is a trusted jewellery retailer with a strong presence across Maharashtra and Goa. Renowned for its commitment to purity, transparency, craftsmanship, and customer trust, the brand offers an extensive collection of gold, diamond, silver, and bridal jewellery that blends traditional artistry with contemporary design. Today, with 25 stores and a legacy spanning over seven decades, JGP Jewellers continues to serve generations of customers across the region.
You can watch the campaign here:
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