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Femina Miss India World 2024 Nikita Porwal shines as GJC’s Brand Ambassador
GJC proudly introduced Miss Nikita Porwal, Miss India 2024, as its new brand ambassador. The GJS April 2025 marks the beginning of an exquisite showcase of fine craftsmanship and innovation in the jewellery industry. The flagship event is being organised by the premier industry body All India Gems and Jewellery Domestic Council (GJC) at from April 4-7, 2025, at the Jio World Convention Centre in Mumbai. This event is organised strategically to support jewellery demand ahead of Akshaya Tritiya and following Gudi Padwa, coinciding with the wedding season.
During the grand opening ceremony, the announcement underscored the brilliance and exceptional craftsmanship of India’s gem and jewellery industry. Renowned for her elegance and dedication to community empowerment, Miss Nikita Porwal was dazzling in black attire with a crown—jewellery courtesy of Shree HariSiddhi Jewellers. She will serve as GJC’s global ambassador, showcasing India’s rich heritage and innovative designs on the world stage.

Addressing the audience, Mr. Rajesh Rokde, Chairman of GJC, stated, “We are thrilled to welcome Miss Nikita Porwal as the face of our brand. Her global presence and dedication to excellence align perfectly with GJC’s values. Together, we aspire to take India’s gem and jewellery industry to greater heights.”
Mr. Avinash Gupta, Vice Chairman of GJC, emphasized the significance of the collaboration, stating, “This partnership marks a pivotal moment for GJC. Miss Porwal’s association will bring global recognition to the artistry and craftsmanship of our industry, highlighting India’s unmatched heritage.”


Expressing her enthusiasm, Miss Nikita Porwal said, “I am honored to be the brand ambassador for GJC. India’s gem and jewellery industry is a true reflection of creativity, culture, and innovation. I look forward to showcasing this remarkable craftsmanship on a global platform and contributing to its growth.”
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Muscat International Jewellery Exhibition, the region’s premier jewellery showcases, to be held from December 3–7, 2025
The 14th Muscat International Jewellery Exhibition (MIJEX) is scheduled to take place from December 3–7, 2025, at the prestigious Oman Convention & Exhibition Centre (OCEC) in Muscat, Oman. This five-day extravaganza has established itself as one of the region’s premier jewellery showcases, attracting exhibitors and visitors from across the Gulf Cooperation Council (GCC) countries and beyond.
Unlike purely trade-focused events, MIJEX adopts a hybrid format that welcomes both B2C (Business-to-Consumer) and trade visitors, creating a dynamic marketplace where manufacturers, retailers, designers, and end consumers converge under one roof. The exhibition serves as a comprehensive platform for discovering the latest collections in fine jewellery, precious gems, diamonds, luxury watches, and designer accessories.
With Oman’s strategic position as an emerging luxury market in the Arabian Peninsula and its growing reputation as a cultural and commercial hub, MIJEX 2025 promises to be a landmark event that bridges traditional craftsmanship with contemporary design innovation. The exhibition not only facilitates immediate sales and business networking but also reinforces Muscat’s position on the global jewellery calendar, offering exhibitors from countries like India, Italy, Turkey, and beyond
The India Pavilion organized by GJEPC promises an immersive journey through India’s jewellery legacy, offering pieces that range from timeless traditional designs to cutting-edge contemporary collections—all backed by certifications, competitive pricing, and the assurance of dealing directly with manufacturers.
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