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Femina Miss India World 2024 Nikita Porwal shines as GJC’s Brand Ambassador
GJC proudly introduced Miss Nikita Porwal, Miss India 2024, as its new brand ambassador. The GJS April 2025 marks the beginning of an exquisite showcase of fine craftsmanship and innovation in the jewellery industry. The flagship event is being organised by the premier industry body All India Gems and Jewellery Domestic Council (GJC) at from April 4-7, 2025, at the Jio World Convention Centre in Mumbai. This event is organised strategically to support jewellery demand ahead of Akshaya Tritiya and following Gudi Padwa, coinciding with the wedding season.
During the grand opening ceremony, the announcement underscored the brilliance and exceptional craftsmanship of India’s gem and jewellery industry. Renowned for her elegance and dedication to community empowerment, Miss Nikita Porwal was dazzling in black attire with a crown—jewellery courtesy of Shree HariSiddhi Jewellers. She will serve as GJC’s global ambassador, showcasing India’s rich heritage and innovative designs on the world stage.

Addressing the audience, Mr. Rajesh Rokde, Chairman of GJC, stated, “We are thrilled to welcome Miss Nikita Porwal as the face of our brand. Her global presence and dedication to excellence align perfectly with GJC’s values. Together, we aspire to take India’s gem and jewellery industry to greater heights.”
Mr. Avinash Gupta, Vice Chairman of GJC, emphasized the significance of the collaboration, stating, “This partnership marks a pivotal moment for GJC. Miss Porwal’s association will bring global recognition to the artistry and craftsmanship of our industry, highlighting India’s unmatched heritage.”


Expressing her enthusiasm, Miss Nikita Porwal said, “I am honored to be the brand ambassador for GJC. India’s gem and jewellery industry is a true reflection of creativity, culture, and innovation. I look forward to showcasing this remarkable craftsmanship on a global platform and contributing to its growth.”
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GIA Board Of Governors In India To Discuss Industry Priorities and Expand Grading Services Scope
GJEPC Proposed Building On The Traditional 4Cs Framework With Greater Emphasis On Rarity, Traceability, Provenance and Exclusivity To Help Consumers Better Understand The Characteristics and Story Of Natural Diamonds
The GIA Board of Governors delegation, led by Pritesh Patel, President and Chief Executive Officer of GIA met dignitaries and senior leadership of the Indian GJ leadership at an event titled INDIA IN BRILLIANCE . Amit Pratihari, MD-GIA India was present at the event.The highlight was a fireside chat with Ajoy Chawla, MD Titan Co Ltd , Pritesh Patel and Amit Pratihari.

Earlier GJEPC welcomed the GIA Board of Governors delegation, led by Pritesh Patel, to its Mumbai head office on 14 October 2026 for discussions on industry priorities, certification services and opportunities to strengthen India’s position in the global gem and jewellery trade.
GJEPC recommended setting up a GIA verification service within Bharat Diamond Bourse (BDB), with a defined timeline, to make diamond verification more accessible and help deter fraudulent cases and fake laser inscriptions.
GJEPC urged GIA to extend grading services in India to diamonds of all sizes, including stones above 3.99 carats, as well as fancy-colour diamonds. The Council highlighted the delays and logistical challenges involved in sending such stones overseas for grading.
GJEPC proposed building on the traditional 4Cs framework with greater emphasis on rarity, traceability, provenance and exclusivity to help consumers better understand the characteristics and story of natural diamonds.
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