National News

Exploring new horizons at SAJEX 2025

Published

10 months ago

May 12, 2025

1,899 Views

The Indian gem and jewellery industry is gearing up for SAJEX 2025 being held by GJEPC at the Jeddah Superdome in Saudi Arabia, a high-potential market with deep cultural ties to gold and diamond jewellery.

The Saudi Arabia Jewellery Expo (SAJEX) 2025, organised by the Gem & Jewellery Export Promotion Council (GJEPC), is poised to be a landmark event for Indian jewellery manufacturers looking to tap into the lucrative and largely untapped Saudi Arabian market. With a focus on strengthening trade relations between India and Saudi Arabia, SAJEX offers a unique platform for exhibitors to showcase their craftsmanship, connect with global buyers, and explore a market brimming with potential. Industry leaders share their insights on why SAJEX is a golden opportunity for growth and diversification.

Saudi Arabia stands out as a promising market in the Middle Eastern region, characterised by a high per capita income and a deep cultural affinity for gold and diamond jewellery.

Nirav Bhansali, Convener – National Exhibitions, GJEPC and CEO of exhibiting firm Prism Jewellery, describes the Saudi Arabia market as a “gold mine”. He observed that local wholesalers hold massive inventories—some up to 500 kilos—but only a small fraction of 22-karat gold comes from India. The majority, primarily 21-karat, is sourced from Turkey or produced locally. Bhansali sees immense potential for Indian manufacturers to capture this market by adapting to local design preferences, predicting that a focused effort over the next few years could yield significant returns.

National News

This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey

This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey.

Published

2 hours ago

March 7, 2026

JewelBuzz Spread The Buzz

1,993 Views

While jewellery is often associated with weddings and festivals, Dhirsons Jewellers, Dhiraj Dhir Group believes the most meaningful pieces are the ones that mark a woman’s personal milestones. This Women’s Day, the brand celebrates these moments with the theme “Honouring Milestones, Not Occasions.”

Moving beyond traditional celebrations, the brand highlights moments that truly define a woman’s journey. These personal achievements often go uncelebrated, yet they mark some of the most meaningful chapters in her life.

The campaign also introduces the idea of “a colour for every milestone.” Gold symbolises the woman who built her own foundation, reflecting strength and independence, while white represents the woman who chose to heal and begin again. Through this thought, Dhirsons Jewellers encourages women to recognise their journeys and celebrate the paths they have created for themselves.

Riva Dhir, Creative Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar said, “People often ask me what we create at Dhirsons, and my answer is simple, we don’t make jewellery for occasions, we create it for the milestones in a woman’s journey.

Over the years, I have seen women walk into our store at defining moments in their lives, celebrating a success, marking a hard-earned achievement, or simply choosing themselves for the first time. That is when I realised that jewellery is never just about gold or diamonds. It becomes a reminder of strength, growth, and a promise she once made to herself. That is why every piece we create is designed to outlive trends, because when a woman wears something truly meaningful, it becomes a part of her story.”

At its heart, the campaign celebrates the moments of courage, growth, and self-belief that shape a woman’s journey and recognises that these milestones deserve to be honoured and remembered when they happen.