The Indian gem and jewellery industry is gearing up for SAJEX 2025 being held by GJEPC at the Jeddah Superdome in Saudi Arabia, a high-potential market with deep cultural ties to gold and diamond jewellery.

The Saudi Arabia Jewellery Expo (SAJEX) 2025, organised by the Gem & Jewellery Export Promotion Council (GJEPC), is poised to be a landmark event for Indian jewellery manufacturers looking to tap into the lucrative and largely untapped Saudi Arabian market. With a focus on strengthening trade relations between India and Saudi Arabia, SAJEX offers a unique platform for exhibitors to showcase their craftsmanship, connect with global buyers, and explore a market brimming with potential. Industry leaders share their insights on why SAJEX is a golden opportunity for growth and diversification.

Saudi Arabia stands out as a promising market in the Middle Eastern region, characterised by a high per capita income and a deep cultural affinity for gold and diamond jewellery.

Nirav Bhansali, Convener – National Exhibitions, GJEPC and CEO of exhibiting firm Prism Jewellery, describes the Saudi Arabia market as a “gold mine”. He observed that local wholesalers hold massive inventories—some up to 500 kilos—but only a small fraction of 22-karat gold comes from India. The majority, primarily 21-karat, is sourced from Turkey or produced locally. Bhansali sees immense potential for Indian manufacturers to capture this market by adapting to local design preferences, predicting that a focused effort over the next few years could yield significant returns.