National News
Exploring new horizons at SAJEX 2025
The Indian gem and jewellery industry is gearing up for SAJEX 2025 being held by GJEPC at the Jeddah Superdome in Saudi Arabia, a high-potential market with deep cultural ties to gold and diamond jewellery.
The Saudi Arabia Jewellery Expo (SAJEX) 2025, organised by the Gem & Jewellery Export Promotion Council (GJEPC), is poised to be a landmark event for Indian jewellery manufacturers looking to tap into the lucrative and largely untapped Saudi Arabian market. With a focus on strengthening trade relations between India and Saudi Arabia, SAJEX offers a unique platform for exhibitors to showcase their craftsmanship, connect with global buyers, and explore a market brimming with potential. Industry leaders share their insights on why SAJEX is a golden opportunity for growth and diversification.
Saudi Arabia stands out as a promising market in the Middle Eastern region, characterised by a high per capita income and a deep cultural affinity for gold and diamond jewellery.
Nirav Bhansali, Convener – National Exhibitions, GJEPC and CEO of exhibiting firm Prism Jewellery, describes the Saudi Arabia market as a “gold mine”. He observed that local wholesalers hold massive inventories—some up to 500 kilos—but only a small fraction of 22-karat gold comes from India. The majority, primarily 21-karat, is sourced from Turkey or produced locally. Bhansali sees immense potential for Indian manufacturers to capture this market by adapting to local design preferences, predicting that a focused effort over the next few years could yield significant returns.
National News
VBJ Brings Its Signature Jewellery Showcase To Trichy This Aadi
~ Explore The Widest Range Of Gold, Diamond, Solitaire and Precious Stone Jewellery ~
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to host an exclusive two-day jewellery exhibition in Trichy on 29th & 30th July 2026 at Ramyas Hotel, Swarnam Hall, Williams Road, Cantonment, Trichy. Building on the immense love and patronage received from customers across the region, VBJ is bringing its signature collections closer to jewellery connoisseurs in the city, along with an exclusive Aadi offer of 20% off on Making Charges and Value Addition (VA) on gold, diamond, solitaire, precious stone and bridal jewellery.


The exhibition will present an extensive selection of jewellery collections featuring bridal masterpieces, elegant necklaces, bangles, earrings, rings, chains, gemstones and contemporary everyday designs. Thoughtfully curated to cater to evolving customer preferences, the showcase reflects VBJ’s enduring legacy of exceptional craftsmanship and uncompromising quality.
Speaking about the exhibition, Amarendran Vummidi, Managing Partner, VBJ, said:
“Trichy has always been an important market for us, and we are delighted to bring our exclusive jewellery exhibition to the city once again. As we prepare to open our new showroom here, this exhibition is our way of celebrating the trust and affection customers have shown us over the years. We warmly invite everyone to explore our exquisite collections and make the most of our exclusive Aadi offers.”

Adding to this, Jithendra Vummidi, Managing Partner, VBJ, said:

“This exhibition brings together some of VBJ’s finest signature collections, featuring an extensive range of gold, diamond, solitaire and precious stone jewellery. Whether customers are looking for heirloom bridal masterpieces or elegant everyday designs, the showcase offers something for every jewellery lover. With our exclusive Aadi offers, we are delighted to make this experience even more special.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
Further strengthening its regional presence, VBJ is set to open its all-new showroom on Karur Bypass Road, Trichy, soon, reaffirming the brand’s long-term commitment to serving customers across Tamil Nadu with personalised experiences and exceptional craftsmanship. The exhibition will remain open from 11 AM to 8 PM on both days.
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