BrandBuzz
Divine Solitaires unveils Signature Collection at GJS Diwali Edition 2025
Divine Solitaires, one of India’s leading natural diamond solitaire brand, gives consumers a unique experience of the most anticipated collections to date—its new Signature Collection at the GJS Diwali Edition 2025.
At the heart of this collection lies Divine Solitaires’ iconic Trinity logo as a part of its design in each ring, pendant and pair of earrings with a single, radiant solitaire in the centre embodying what the brand stands for — rare, precious, unmatched and excellence in design. The Trinity shape itself is the design, forming the signature identity of the collection.
Displayed at the Jio World Convention Centre (JWCC) in Mumbai from 16th to 19th September, the new range features beautifully designed rings, pendants and earrings in the brand’s iconic Trinity Logo as a mark of strength, unity, and identity with a single radiant solitaire sitting in the centre, making a bold statement.
From bridal statements and heartfelt gifts to personal triumphs, each piece from the Signature Collection is crafted with perfection to rise to every occasion. With select designs in 0.15ct and 2.72gms gold, these are not just ornaments — they are heirlooms that carry a precious legacy, honouring milestones, echoing memories, and celebrating the stories that matter. For those who seek meaning beyond beauty, the collection offers more than just a collection — it offers an unmatched feeling that lingers long after the moment has passed.
“We’ve brought you a range that adapts effortlessly to India’s rich diversity—culturally, emotionally, commercially. The Signature Collection celebrates both the power of design and the emotion it evokes and is poised to redefine how solitaires are experienced and it is a promise of where we’re headed, as a brand. Thoughtfully designed and responsibly sourced, each piece is an artistic dialogue between minimalism and legacy, boldness and restraint, craftsmanship and innovation,” said Jignesh Mehta, MD and Founder of Divine Solitaires.
In addition to the new Collection, Divine Solitaires will also be presenting new additions to its popular Setu Collection along with Solus Collection. These launches reflect the brand’s focus on evolving its design language while staying true to the emotional core that defines its pieces.
At the Divine Solitaires GJS booth, visitors experience more than just a jewellery showcase—they step into a space that celebrates the emotion behind every sparkle and the story behind every solitaire.
BrandBuzz
Tanishq launches Gold Exchange, brand ambassador Sachin Tendulkar bats for self reliant India
Tanishq, the jewellery brand from the Tata Group, has launched one of India’s largest gold exchange drives with the support of cricket legend Sachin Tendulkar. The campaign urges households to recycle their existing gold and reduce the country’s dependence on imports.
India is estimated to hold nearly 25,000 tonnes of gold within households, while 99% of the country’s annual gold demand is met through imports. Tanishq aims to address this imbalance by encouraging families to exchange old jewellery for new designs, thereby unlocking value at the individual level while strengthening the national vision of self-reliance.
For the first time, the company has introduced a 0% deduction exchange offer across all karatages, including as low as 9 KT, valid until October 21, 2025.
Ajoy Chawla, CEO – Jewellery Division, Titan Company Limited, said, “Every gram of old locker gold exchanged not only brings personal joy but also contributes to reducing imports. With our first-ever 0% deduction offer, we are making it simpler for every Indian to be part of this nation-building effort.”
Over the years, more than 30 lakh customers have participated in Tanishq’s gold exchange programme, leading to the recycling of nearly 1.7 lakh kilos of gold. The initiative now contributes nearly 40% of the brand’s overall business.
Sachin Tendulkar, brand ambassador for the campaign, said, “Gold is deeply woven into Indian culture and passed down generations. Tanishq’s exchange initiative offers families a transparent and trustworthy way to renew this legacy while reducing India’s dependence on imports — which is a win for every Indian.”
With a presence across 500+ boutiques in over 300 cities, Tanishq continues to position itself as a trusted name in jewellery, combining craftsmanship, purity, and contemporary design with social impact initiatives like the gold exchange movement
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