Brand Talks
Kalyan Jewellers celebrates Bengal’s artistry this Sharod Utsav with digital campaign
Kalyan Jewellers, one of India’s most trusted and globally recognised jewellery brands, welcomes Sharod Utsav with a digital campaign featuring actors Ritabhari Chakraborty and Subhrajit Dutta. The film beautifully intertwines two iconic elements of Bengali heritage, Goyna Bori and Sonar Goyna (gold jewellery), celebrating Bengal’s timeless creativity and the festive spirit of Sharod Utsav.
Sharod Utsav is the cultural highlight of Bengal’s calendar, a time when devotion, craftsmanship and community come together in celebration. The campaign draws parallels between the delicate swirls of Goyna Bori and the intricate detailing of Sonar Goyna, reflecting how skill and artistry, whether in food or ornaments, are deeply woven into the fabric of Bengali life. Through evocative storytelling and cultural symbolism, the film portrays Sharod Utsav not just as a festival but as an enduring emotion that blends nostalgia with aspiration.
Rooted in heritage yet designed for contemporary sensibilities, the campaign reflects Kalyan Jewellers’ ethos of preserving tradition while embracing modern narratives. Adding to the festive cheer, the brand is offering customers special benefits this season. The recently launched advance booking option with rate protection helps safeguard against market fluctuations, while festive offers on making charges up to 50% off* on plain gold jewellery, 40% off* on temple and antique jewellery, and 30% off* on premium gold jewellery allow families to celebrate their cherished traditions with added joy and value.
Further reinforcing its commitment to trust and transparency, Kalyan Jewellers continues to offer its signature 4-Level Assurance Certificate, ensuring customers benefit from purity certification, free lifetime maintenance, detailed product information, and transparent exchange and buy-back policies. With these assurances, every purchase becomes more than jewellery, it becomes a treasured heirloom symbolising love, connection and legacy.
This Sharod Utsav, Kalyan Jewellers invites families to embrace the spirit of the season, where every piece of jewellery is a celebration of tradition, connection and timeless beauty.
Brand Talks
Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’
The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.
Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.


A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.
Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.
From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.
To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.
Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.
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