JB Insights
Diamond ETF: The path to reinvigorate natural diamond sales
The natural diamond industry is at a critical juncture, as prices continue to plummet. The spread of cheap lab-grown diamonds is undermining the value and reputation of natural diamonds, confusing consumers who mistakenly assume that lab-grown diamonds are equivalent – just cheaper, and even more ethical.
The truth is that lab-grown diamonds mimic natural diamonds and leverage their reputation, but are not scarce and contribute relatively little to the economy. The deception threatens millions of jobs, and the value of every diamond already owned by consumers, retailers and the midstream.
If this challenge is not addressed, natural diamonds will permanently lose value. The industry needs to clearly differentiate natural diamonds from lab-grown to reinvigorate demand. Many propose to increase advertising, without identifying a source of funding. But category marketing could easily backfire in this new age of social media backlash. Consumers reject hype.
The good news is that diamond vendors and mines can restore the reputation and demand for natural diamonds by supporting an exchange traded fund (ETF) – and Diamond Standard already has approval. An ETF will quickly position diamonds as an investment asset, and unlock more sources of demand: Diamonds are the ideal asset to support Islamic finance – which prohibits the lending of money with interest – and a digital commodity currency.
This is where Diamond Standard steps in: Diamond Standard has approval to file a diamond ETF. Only one ingredient is needed – $200 million of initial assets to meet listing requirements and achieve the size needed to attract institutional investors.
The proposal: to form the initial AUM (Assets Under Management), Diamond Standard is purchasing excess inventory from mines, manufacturers and dealers in exchange for ETF shares. Post IPO, the ETF will purchase a projected $3 billion of diamonds from participating vendors.
Diamond Standard is already making diamonds an investable asset class for individuals and institutions with four different investment products including its Diamond Standard Coins, pictured above, all backed by physical natural diamonds.
The challenges facing the diamond industry today are falling demand and excess supply. Even if consumer demand improves, vendors will struggle for years as excess inventory destroys profits. By investing a small fraction of inventory into an ETF, we can unlock new demand (from investors, consumers and others) and increase the value of everyone’s remaining inventory.
For the first time ever, institutional investors can allocate to diamonds like gold and silver. Both metals were in a severe slump, and their ETFs led to an increase in prices. A diamond ETF can do the same. Investor demand is especially attractive to the diamond market – it is not seasonal like jewelry, and is proportional across all the various diamond qualities. The ETF assets can’t return to the market since investors sell their shares instead of selling diamonds. This ensures price stability and creates lasting demand.
JB Insights
Women Leaders Driving the Luxury Renaissance
How Female Leaders Are Redefining the Future of Luxury Watches & Jewellery. A powerful new era emerges as top global maisons embrace female leadership, reshaping strategy, creativity, and the future of billion-dollar luxury empires.
For decades, the world of fine jewellery and luxury watchmaking has dazzled with feminine allure—yet the boardrooms steering these global luxury giants remained largely dominated by men. While women have always been the heart of the industry as consumers, muses, and creative inspirations. Today, that narrative is being rewritten.
Across the globe, luxury watch and jewellery houses are witnessing a historic shift: women are increasingly taking centre stage as CEOs, artistic directors, and decision-makers, steering strategy and shaping the future of some of the world’s most iconic brands. This rise of female leadership is not just a symbolic change—it’s redefining the creative and commercial landscape of the luxury sector.
A Spotlight on Powerful Women Shaping the Industry
Here are some of the remarkable women redefining the luxury frontier:
Caroline Scheufele, Co-President & Artistic Director, Chopard
The creative force behind some of Chopard’s most iconic collections, Caroline Scheufele blends heritage with modernity, championing craftsmanship and sustainability.
Ilaria Resta, CEO, Audemars Piguet
With her dynamic leadership and consumer-centric vision, Ilaria Resta is guiding the watchmaking powerhouse into a new era of relevance and cultural presence.
Catherine Rénier, CEO, Van Cleef & Arpels
Known for her strategic elegance, Catherine Rénier is strengthening the maison’s identity through poetic storytelling and exceptional artistry.
Laura Burdese, Deputy CEO, Bvlgari
Laura Burdese plays a pivotal role in steering Bvlgari’s global expansion, bringing a strategic, bold approach to one of the most recognisable luxury brands.
Sabina Belli, CEO, Pomellato
A champion of women empowerment, Sabina Belli is credited with elevating Pomellato’s identity as a modern, fashion-forward jewellery brand with deep Milanese roots.
Hélène Poulit-Duquesne, CEO, Boucheron
Her leadership has pushed Boucheron into an exciting contemporary phase, blending innovation with emotional storytelling and bold design.
A Shift That Goes Beyond Leadership
This rise of women in top leadership roles is influencing every facet of the luxury jewellery ecosystem:
- Design philosophies are evolving with deeper emotional narratives, inclusivity, and modern cultural relevance.
- Brand strategies increasingly reflect values like sustainability, authenticity, and empowerment.
- Consumer engagement is becoming more experiential, storytelling-driven, and globally attuned.
These executives are not simply filling leadership positions—they are reshaping the definition of luxury itself.
The New Blueprint for the Future
The ascent of female leaders marks a pivotal moment for an industry long shaped by tradition. Their vision is ushering in a new era where creativity meets strategic innovation, and where luxury houses embrace contemporary values without compromising on heritage.
The future of luxury watches and jewellery is being rewritten—and women are holding the pen.
As global maisons continue to embrace this transformation, one thing is certain: the industry is entering its most exciting chapter yet, driven by the creativity, clarity, and leadership of exceptional women at the helm.
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JB Insights10 hours agoWomen Leaders Driving the Luxury Renaissance
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.