Limelight Lab Grown Diamonds, India’s largest and most trusted lab-grown diamond jewellery brand, further expanding its retail footprint in Uttar Pradesh, has launched its first exclusive store in Gorakhpur.

The store was inaugurated by Dr Manglesh Kumar Srivastav, Mayor, Gorakhpur, and Gaurav Singh Sogarwal (IAS), Municipal Commissioner, Gorakhpur, along with Karamjyot Singh Chawla, Director, Limelight Lab Grown Diamonds, and Regional Partners, Rajesh Tulsyan and Kamal Banka, in the presence of the brand’s leadership team. The launch marks a significant milestone in Limelight’s continued expansion across high-potential jewellery markets in India.

Strategically located at the heart of the city on Park Road, the store reflects the brand’s commitment to expanding into emerging and high-potential markets. With this launch, Limelight strengthens its presence in Uttar Pradesh, taking its total to seven stores in the state, while continuing to build its national footprint spanning 60+ stores across 45+ cities.

Designed to reflect the brand’s modern and minimal aesthetic, the store offers an inviting and elevated retail environment where customers can explore Limelight’s extensive collection of CVD-studded lab-grown diamond jewellery crafted using Type IIA diamonds, globally recognised for their exceptional brilliance and purity. The collection features classic solitaires, elegant necklaces, statement earrings, bracelets and versatile everyday jewellery, catering to both occasion-led purchases and contemporary daily wear.

Gorakhpur, with its growing aspirational and design-conscious consumer base, represents a promising market for the lab-grown diamond category. The new store aims to introduce customers in the region to a new generation of diamonds that combine luxury, innovation and responsible sourcing.

To celebrate the launch and the auspicious occasion of Akshaya Tritiya, customers can avail exclusive offers, including up to 30% off on diamond value, up to 50% off on making charges, and a free gold coin on minimum purchase value (*T&C apply). These offers are valid for a limited period until 30^th April.

Pooja Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said:

“Uttar Pradesh continues to be a key growth market for us, and the launch of our first store in Gorakhpur marks an important milestone in strengthening our presence in the state. We are witnessing a clear shift in consumer preferences towards contemporary, design-led jewellery that is both transparent and responsibly sourced.

As a brand, Limelight continues to evolve with these changing consumer needs, making lab-grown diamonds a more accessible and meaningful choice for a wider audience. Gorakhpur, with its progressive and emerging consumer base, presents a strong opportunity for us to introduce lab-grown diamonds as a modern and meaningful luxury choice. Our expansion here aligns with our broader vision of making high-quality, consciously crafted jewellery more accessible across India.”

Karamjyot Singh Chawla, Director, Limelight Lab Grown Diamonds, added:

“Our expansion strategy is centred on building a strong and accessible retail network across both established and emerging jewellery markets. With the launch of our Gorakhpur store, our footprint in Uttar Pradesh now extends to seven stores. We are seeing growing awareness and acceptance of lab-grown diamonds, particularly among new-age consumers who value innovation, design and authenticity. Through this expansion, we aim to deepen engagement, build trust in the category, and offer a differentiated luxury experience to our customers.”