De Beers reported a significant surge in rough diamond sales for the third quarter of 2025, with total sales reaching $700 million across two sights held during the three-month period ending September 30, 2025, representing more than a three-fold increase compared to the $213 million recorded in the same quarter of 2024.

The dramatic year-over-year improvement can be partially attributed to the company holding two sights in Q3 2025 versus only one sight in the previous year, when the August 2024 session was cancelled due to weak market demand. During the recent quarter, De Beers strategically offered specific diamond assortments at discounted prices to stimulate sales, though the company has discontinued its previous practice of providing detailed sight-by-sight updates.

According to the production report published on October 28, 2025, trading conditions remained challenging throughout the period, although consumer demand for natural diamond jewelry showed broad stability, particularly in the crucial United States market. The company noted that the positive momentum observed during the first half of 2025 was hampered by newly imposed US tariffs on diamond imports from India, which created supply chain disruptions given India’s pivotal role in diamond processing.

However, De Beers welcomed the recent policy shift announced in September that granted exemptions for natural diamond imports from countries participating in “aligned partner” trade agreements, viewing this as a positive development for market conditions. On the production front, the company achieved 7.7 million carats in Q3 2025, marking a 38% increase compared to the same quarter in 2024, though year-to-date production of 17.9 million carats represents a 5% decline compared to the previous year, with the company maintaining its unchanged full-year production guidance of 20 to 23 million carats for 2025.