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De Beers Rough Sales Triple in Q3

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De Beers reported a significant surge in rough diamond sales for the third quarter of 2025, with total sales reaching $700 million across two sights held during the three-month period ending September 30, 2025, representing more than a three-fold increase compared to the $213 million recorded in the same quarter of 2024.

The dramatic year-over-year improvement can be partially attributed to the company holding two sights in Q3 2025 versus only one sight in the previous year, when the August 2024 session was cancelled due to weak market demand. During the recent quarter, De Beers strategically offered specific diamond assortments at discounted prices to stimulate sales, though the company has discontinued its previous practice of providing detailed sight-by-sight updates.

According to the production report published on October 28, 2025, trading conditions remained challenging throughout the period, although consumer demand for natural diamond jewelry showed broad stability, particularly in the crucial United States market. The company noted that the positive momentum observed during the first half of 2025 was hampered by newly imposed US tariffs on diamond imports from India, which created supply chain disruptions given India’s pivotal role in diamond processing.

However, De Beers welcomed the recent policy shift announced in September that granted exemptions for natural diamond imports from countries participating in “aligned partner” trade agreements, viewing this as a positive development for market conditions. On the production front, the company achieved 7.7 million carats in Q3 2025, marking a 38% increase compared to the same quarter in 2024, though year-to-date production of 17.9 million carats represents a 5% decline compared to the previous year, with the company maintaining its unchanged full-year production guidance of 20 to 23 million carats for 2025.

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DiamondBuzz

GIA Celebrates World Diamond Day Highlighting Iconic Gems

Institute Spotlights Historic Diamonds Like the Hope, Dresden Green, Winston Red, Taylor Burton, Motswedi

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The Gemological Institute of America (GIA) marked World Diamond Day on 8th April by highlighting a selection of historically significant precious stones it has examined, underscoring their rarity, scientific importance and cultural legacy.

 Below is a concise analytical breakdown of the stones and their significance from a trade, scientific, and storytelling angle:

Key diamonds highlighted

  • Hope Diamond (45.52 ct, Fancy Deep greyish blue)
    Traced to Golconda‑type deposits in India, this stone passed through French royalty before entering private and then museum collections, and today sits at the Smithsonian. Its combination of intense blue colour, provenance, and storied “curse” lore has made it one of the most‑recognised diamonds in the world, frequently used as a reference point in colour‑diamond marketing and exhibitions.
  • Dresden Green (~41 ct natural green)
    The largest known natural green diamond, with an even green hue produced by natural ionising radiation in the crust. Its high purity and Saxon–European royal‑court history make it a benchmark for both rarity and the link between gemstones and political‑dynastic symbolism.
  • Winston Red (2.33 ct Fancy red)
    A rare old‑mine‑cut Fancy red stone, of which only about 0.04% of fancy colour diamonds attain such a grade. As the only Fancy red diamond on public display, it is a key reference for dealers and collectors benchmarking the value of red‑dominant fancy colours.
  • Taylor‑Burton Diamond
    A 68‑carat pear‑shaped D‑colour stone cut from a 240‑carat rough from South Africa’s Premier‑type deposit, later made famous by Richard Burton and Elizabeth Taylor. Its celebrity‑driven glamour elevated high‑colour‑clarity white diamonds into pop‑culture icons, reinforcing the “diamond as romance” narrative that still dominates bridal jewellery advertising.
  • Motswedi Diamond (2,488.32 ct rough)
    Recovered in Botswana in 2024, this is the second‑largest gem‑quality diamond ever discovered and a high‑purity Type IIa crystal. Its size and purity allow scientists to study how carbon crystallises under extreme pressures deep in the Earth, making it a research‑grade specimen as well as a commercial headline‑maker.
  • Several stones—Hope, Dresden Green, Taylor Burton, and Winston Red—carry strong narratives of royalty, curses, Hollywood romance, and extreme rarity.
  • GIA’s highlighting of these gems on World Diamond Day is a strategic blend of education and soft branding:
  • It positions diamonds as objects of history and art, not just commodities.
  • It reminds buyers, retailers, and media that GIA sits at the centre of authenticating and contextualising these legendary stones.gia+1

Beyond these diamonds, GIA has documented historic and royal artefacts such as the Marie Thérèse Pink diamond and the Mughal era “Mughal Spectacles,” helping to codify their gemmological and provenance data. This work reinforces its positioning as both a research institute and a preserver of the cultural heritage layer of gemmology, bridging ancient craftsmanship with modern scientific verification.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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