National News
Divine Solitaires and Gahana Gems & Jewels Chart a Bold Growth Course For The Solitaire Category Across Gwalior, Guna, and Jhansi
Strategic Partnership Aims To Capture Over 40% Of The ₹105 Crore Regional Market Through Focused Assortment, Retail Visibility, And Consumer-Driven Growth Initiatives
In what is being seen as one of the most consequential retail alignments in the region this year, Divine Solitaires has come together with Gahana Gems & Jewels in a decisive partnership that is poised to transform how natural diamond solitaires are accessed, experienced, and purchased across Gwalior, Guna, and Jhansi.
Jignesh Mehta, MD & Founder, Divine Solitaires, recently sat down with Ajay Mangal, Owner, Gahana Gems & Jewels, and what emerged from that meeting was far more than pleasantries. The two arrived at a concrete, forward-looking business understanding with one shared ambition: to build the solitaire category into a significant, high-performing segment across all three cities where Gahana Gems & Jewels operates.
Two Leaders, One Clear Direction
Much like when business or political leaders convene and emerge with a shared agenda, the meeting between Jignesh Mehta and Ajay Mangal carried that same weight of intent. There was alignment on what needs to happen, how it will happen, and the commitment from both sides to make it happen. The outcome was a structured growth plan, covering inventory investment, assortment curation, in-store category focus, and a coordinated push on consumer awareness and outreach, all aimed at placing Gahana Gems & Jewels at the forefront of solitaire retail across this belt.
This is a three-city play. Gwalior, Guna, and Jhansi together represent a significant and largely underleveraged opportunity for natural diamond solitaires. The combined solitaire diamond jewellery market of Gwalior, Guna, and Jhansi is approximately INR 105 crores. The partners have jointly developed a detailed plan to capture more than 40% of this market share in the coming years. With Gahana Gems & Jewels now formally aligned with Divine Solitaires on a growth roadmap, that opportunity is no longer sitting idle.
What Has Been Agreed Upon
The partnership roadmap includes a sharper focus on solitaire assortment depth across key price points, greater in-store visibility and dedicated category space, and joint consumer marketing initiatives designed to build aspiration and drive footfall from buyers who are increasingly seeking certified, trusted natural diamond solitaires. Both parties have also committed to regular engagement to track progress, course-correct, and ensure that the solitaire segment receives the attention and investment it deserves at the retail level.
Jignesh Mehta, MD & Founder, Divine Solitaires, said:

“Ajay bhai and I had a very honest and productive conversation about where the solitaire category stands today in this region and where it can realistically go. What struck me was the clarity of thinking and the genuine intent to build something meaningful, not just to stock a product, but to own the category in these markets. We have walked away with a clear plan, and I have full confidence that Gahana Gems & Jewels will be a defining name for solitaires across Gwalior, Guna, and Jhansi in the months ahead.”
Ajay Mangal, Owner, Gahana Gems & Jewels, said:

“Partnering with Divine Solitaires is a decision rooted in long-term thinking. We see real, growing demand from our customers for natural diamond solitaires, and we now have the right partner, the right assortment strategy, and the right roadmap to meet that demand at scale. This alignment gives us a distinct edge, and we intend to build on it aggressively across all our markets.”
Divine Solitaires does not partner broadly; it partners purposefully. Across 200+ stores in 100+ cities, every collaboration is built on mutual commitment, category seriousness, and a shared vision for growth. Gahana Gems & Jewels has secured that partnership for Gwalior, Guna, and Jhansi, and with it, a first-mover advantage in markets where the solitaire consumer is ready and waiting.
For jewellers in these cities and beyond who are still on the sidelines, the landscape is quietly but unmistakably shifting. The retailers who are choosing to align with Divine Solitaires today are not just stocking diamonds; they are claiming category leadership. And in a market where trust, assortment, and brand association increasingly determine where the consumer walks in, that head start carries real commercial weight.
BrandBuzz
Verlas Introduces the ‘Alyssa’ Collection in India, Bringing Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold
The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.
Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.
Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas. The Alyssa collection brings signature brilliance to a range of personal styles.
For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.
Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.
With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.
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