DiamondBuzz
Natural Diamond Council and Dubai Jewellery Group Unite to Strengthen the Natural Diamond Narrative in the UAE
Natural Diamond Council (NDC), a global not-for-profit organization representing the natural diamond industry and its entire value chain, is proud to announce a strategic collaboration with Dubai Jewellery Group (DJG). The partnership will be marked by an exclusive B2B event in Dubai, dedicated to reinforcing the integrity, transparency, and long-term growth of the natural diamond sector.
Taking place on November 4th at the Sheraton Dubai Creek Hotel & Towers, the event will have leading jewellers, retailers and industry experts from across the UAE. Together, they will engage in an open dialogue on the evolving diamond consumer market, shifting perceptions, and how the industry can collectively build a stronger, more transparent future.
The session will be led by Richa Singh, Managing Director, Natural Diamond Council, and Tawhid Abdullah, Chairman, Dubai Jewellery Group. They will explore how collaboration and shared values can empower the jewellery trade. Discussions will focus on authenticity, traceability, ethical sourcing, and consumer trust, while addressing the need for transparency and credible knowledge in today’s marketplace.
Commenting on the upcoming event, Richa Singh, Managing Director, Natural Diamond Council, “At NDC, we represent the natural diamond industry and its entire value chain, from mining to manufacturing, design, and retail. We see ourselves as the custodian and knowledge authority of one of the most cherished luxury categories. Our collaboration with DJG is built on shared values of transparency, integrity, and commitment to empowering the industry with facts and expertise. This initiative marks the beginning of a stronger synergy.
We are coming together as an industry to bust myths, build trust, and leave with a concrete plan of action that supports both retailers and consumers. Our aim is to be the one-stop expert platform that helps the industry grow together, not individually.”
Commenting on the upcoming event, Tawhid Abdullah, Chairman, Dubai Jewellery Group, “This initiative reflects a shared vision to reinforce the natural diamond narrative in one of the world’s most dynamic jewellery markets. Dubai stands as a symbol of innovation, luxury, and trust, qualities that align perfectly with the values of NDC and DJG. This is about strengthening the integrity of our industry and our collective commitment to consumers. We are not just celebrating individual success, but nurturing a unified ecosystem where knowledge and collaboration to drive growth for all.”
DiamondBuzz
Diamonds Lead The Luxury Wishlist, New Consumer Index Finds
From Diamonds and Watches To Luxury Cars, Fashion and Travel, New Data Reveals What Indian Consumers Value Most When It Comes To Luxury
What are Indian consumers really looking for when it comes to luxury? New research from A Diamond is Forever, India’s Most Desired Luxury Purchases, ranks the country’s top 10 luxury categories, revealing not only what captures consumer desire, but how that desire translates into search, social conversation and purchase intent.
The research finds diamond and fine jewelry at the top of India’s luxury wishlist, with a score of 68.22 out of 80, followed by luxury cars at 65.5, luxury watches at 64.9, designer fashion at 62 and premium technology and electronics at 61.2.
But the overall ranking tells only part of the story. Looking across the individual measures reveals distinct patterns in how Indians engage with luxury: luxury cars lead on geographic reach, watches command the strongest commercial intent, diamonds see the highest transactional intent, while luxury travel records the fastest growth in social conversation.
The India’s Most Desired Luxury Purchases Index examines ten major luxury categories across eight measures of consumer interest and intent, offering a broader view of what luxury means to Indian consumers today.
Diamonds lead India’s luxury wishlist
Diamond and fine jewelry ranks first, with a score of 68.2/80. The category records 147,720 searches, including 81,930 commercial searches and 13,720 transactional searches. Its transactional-intent rate stands at 9.3% – the highest among the categories measured.
Beyond the numbers, the research identifies a distinctive combination of emotional resonance, cultural relevance and lasting value behind jewelry’s position at the top. From milestone purchases and wedding jewelry to gifting and heirlooms, fine jewelry occupies a space where personal meaning and perceived long-term value meet.
Watches command the strongest commercial intent
Luxury watches rank third overall at 64.9/80 but emerge as the strongest category when it comes to commercial intent, scoring 10/10 on the measure.
The category generated 250,230 searches, of which 202,470 were commercial searches. That means 80.9% of its search volume carried commercial intent, the highest proportion recorded across the categories.
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