BrandBuzz
MMTC-PAMP Launches Industry’s First Organized Silver Buyback for Coins, Bars, and Jewellery
Phased Rollout Across Key Indian Cities Introduces Transparent, Tech-enabled Silver Recycling and Instant Buyback Payouts, Addressing Rising Demand for the White Metal
MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold and silver refiner, today announced the launch of the industry’s first organised buyback offering for silver coins, bars and jewellery. MMTC-PAMP plans to offer this service at select retail stores across India.
At present, MMTC- PAMP operates 17 stores for the recycling of gold in India and aims to extend its hassle-free buyback offering for silver across these centres. In the first phase of the launch of the project, MMTC-PAMP will commence silver recycling at select exclusive brand stores/purity verification stores in Kolkata, Bhubaneswar, Guwahati, Ludhiana, Ahmedabad, Mumbai and New Delhi. The company plans to expand this service across all its stores in India in the next fiscal year.
Speaking on the launch, Samit Guha, Managing Director and CEO, MMTC-PAMP, said,

“Indian households collectively hold approximately 35,000 tonnes of gold and much more silver. While the silver mine production capacity, globally, is not expanding significantly, the demand for the white metal seems to be growing at a much faster rate. Given the current scenario, we expect recycled silver to play a key role in meeting the current supply-demand gap.”
To avail MMTC-PAMP’s cutting-edge silver buyback process, consumers can visit the company’s Purity Verification Centre and verify their silver products. The bars, coins and jewellery will be melted and then tested under XRF technology, the industry standard for precise purity, under security surveillance. After the necessary documentation for refining and buyback is completed, the silver will be valued based on the best market buyback rate, and an instant payout will be initiated to the customer’s designated bank account.
With the silver buyback service, customers can sell their silver items through a transparent process that offers live purity verification and clear valuation. At the same time, customers can also buy physical gold or silver coins and bars offered with 999.9+ purity from MMTC-PAMP.
Every product created by MMTC-PAMP undergoes a rigorous purification process to ensure 999.9+ metal purity. To guarantee authenticity, each MMTC-PAMP product carries a unique identification number and is packaged in an Assayer-certified minted card. Additionally, every silver product purchased from MMTC-PAMP offers positive weight tolerance, ensuring each coin weighs more than the listed weight and delivers maximum value to customers.
BrandBuzz
Malabar Gold & Diamonds Unveils Nayraa, A New Expression Of Natural Gemstone Jewellery Featuring Srinidhi Shetty
The Gemstone Jewellery Festival Celebrates Natural Gemstones and Traditional Craftsmanship WithThe Launch
Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and ‘The Responsible Jeweller’, has launched Nayraa – Nature’s Finest Gemstones, Crafted into Timeless Masterpieces, a new natural gemstone jewellery collection featuring renowned actor and model Srinidhi Shetty as the face of the collection. The launch forms the centrepiece of the brand’s Gemstone Jewellery Festival, being celebrated across Andhra Pradesh, Telangana, Tamil Nadu and Karnataka. As part of the festival, customers can avail of up to 25% off on making charges of gemstone and uncut jewellery, with the offer valid till 14 September 2026.


Inspired by the enduring allure of nature’s rarest treasures, Nayraa draws from the artistry of traditional Chillai and Pachi craftsmanship. Crafted in gold and set with precious natural gemstones, the collection brings together sculptural forms and intricate detailing, offering a fresh take on traditional gemstone jewellery. Nayraa presents natural gemstone jewellery with an evolved design sensibility, highlighting the craftsmanship, character and distinctive aesthetic of the collection for a new generation of consumers. The collection reflects Malabar Gold & Diamonds’ focus on combining traditional jewellery-making expertise with evolving design sensibilities and consumer preferences.


Along with the newly launched Nayraa collection, the Gemstone Jewellery Festival showcases natural gemstones through Malabar Gold & Diamonds’ curated range of gemstone and uncut jewellery, complemented by customer-focused buying experiences that offer customers an opportunity to explore the category.
Commenting on the launch of Nayraa and the Gemstone Jewellery Festival, M. P. Ahammad, Chairman, Malabar Group, said:

“Gemstone jewellery brings together the beauty of nature, the richness of craftsmanship and the individuality of every customer. With Nayraa, we wanted to present natural gemstones through a renewed focus on design and craftsmanship while retaining the artistry and character that make gemstone jewellery distinctive. As The Responsible Jeweller, our focus remains on offering customers jewellery backed by quality, transparency and assured buying standards.
Through the Gemstone Jewellery Festival, we look forward to bringing this distinctive category and the Nayraa collection closer to customers across our key markets.”
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