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MMTC-PAMP Launches Industry’s First Organized Silver Buyback for Coins, Bars, and Jewellery

Phased Rollout Across Key Indian Cities Introduces Transparent, Tech-enabled Silver Recycling and Instant Buyback Payouts, Addressing Rising Demand for the White Metal

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MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold and silver refiner, today announced the launch of the industry’s first organised buyback offering for silver coins, bars and jewellery. MMTC-PAMP plans to offer this service at select retail stores across India.

At present, MMTC- PAMP operates 17 stores for the recycling of gold in India and aims to extend its hassle-free buyback offering for silver across these centres. In the first phase of the launch of the project, MMTC-PAMP will commence silver recycling at select exclusive brand stores/purity verification stores in Kolkata, Bhubaneswar, Guwahati, Ludhiana, Ahmedabad, Mumbai and New Delhi. The company plans to expand this service across all its stores in India in the next fiscal year.    

Speaking on the launch, Samit Guha, Managing Director and CEO, MMTC-PAMP, said,

“Indian households collectively hold approximately 35,000 tonnes of gold and much more silver. While the silver mine production capacity, globally, is not expanding significantly, the demand for the white metal seems to be growing at a much faster rate. Given the current scenario, we expect recycled silver to play a key role in meeting the current supply-demand gap.”

To avail MMTC-PAMP’s cutting-edge silver buyback process, consumers can visit the company’s Purity Verification Centre and verify their silver products. The bars, coins and jewellery will be melted and then tested under XRF technology, the industry standard for precise purity, under security surveillance. After the necessary documentation for refining and buyback is completed, the silver will be valued based on the best market buyback rate, and an instant payout will be initiated to the customer’s designated bank account.

With the silver buyback service, customers can sell their silver items through a transparent process that offers live purity verification and clear valuation. At the same time, customers can also buy physical gold or silver coins and bars offered with 999.9+ purity from MMTC-PAMP.

Every product created by MMTC-PAMP undergoes a rigorous purification process to ensure 999.9+ metal purity. To guarantee authenticity, each MMTC-PAMP product carries a unique identification number and is packaged in an Assayer-certified minted card. Additionally, every silver product purchased from MMTC-PAMP offers positive weight tolerance, ensuring each coin weighs more than the listed weight and delivers maximum value to customers.

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Kicky & Perky Unveils “Luna Rae” – A Celestial Interpretation Of Modern Femininity

The Luna Rae Collection Transforms Celestial Inspiration Into 925 Sterling Silver Jewellery That Celebrates Modern Femininity and Everyday Elegance.

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Inspired by moonlit skies, celestial symbolism, and the quiet beauty of feminine expression, Kicky & Perky introduces Luna Rae, a collection that transforms cosmic inspiration into contemporary silver jewellery.

Designed around the idea of softness as strength, Luna Rae explores a more emotional and poetic form of adornment through celestial motifs, luminous stones, and refined silhouettes. The collection reflects a modern femininity that feels expressive, elegant, and quietly powerful.

Crafted in certified 925 sterling silver with real rhodium plating, Luna Rae features celestial-inspired rings, earrings, necklaces, bracelets, and layering pieces designed for effortless everyday styling. Delicate moon phases, stars, textured silver surfaces, and sculptural details create a design language inspired by the beauty of the night sky.

The collection is accented with responsibly sourced moissanite and moonstone elements, bringing brilliance and luminosity to each piece while maintaining a soft and wearable aesthetic. Designed to transition seamlessly from day to evening, Luna Rae balances minimal elegance with emotional storytelling.

Rather than focusing on statement jewellery in the traditional sense, Luna Rae embraces intimacy and symbolism, creating pieces that feel personal, expressive, and timeless. Every design is intended to evoke a feeling rather than simply complete an outfit.

“Luna Rae was imagined as wearable moonlight,” shares the brand. “We wanted the collection to feel like delicate yet radiant jewellery that carries emotion, softness, and individuality in a deeply modern way.”

The collection speaks to women who romanticize life, value understated elegance, and connect with jewellery on a more emotional level. Through celestial motifs and refined craftsmanship, Luna Rae creates a world where femininity feels luminous, intuitive, and quietly confident.

With Luna Rae, Kicky & Perky continues to build a design-led identity in contemporary silver jewellery through collections rooted in symbolism, craftsmanship, and storytelling.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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