National News
DC Jewellers Launches Indore Showroom with Traditional Ceremony
DC Jewellers has opened a new 5,000 sq. ft showroom at Y N Road, Indore, marking its first outlet outside of Ratlam. The store launch stood out in the jewellery industry for its cultural and spiritual theme, diverging from the typical celebrity-filled inaugurations.
The two-storey retail space is designed to offer a premium shopping experience while staying rooted in the brand’s heritage.

“We wanted this launch event to be different,” said Vikas Kataria, Director of DC Jewellers. “Instead of the typical celebrity appearances, we focused on something deeply rooted in tradition and culture.”
The opening ceremony featured students from Ujjain, known for their expertise in Hindu Ved Shastras, who led the event with Vedic mantras. A group of 21 young pandits performed chanting for 30 minutes, followed by the Navkar Mantra. The spiritual proceedings were accompanied by a 20-minute performance of Mahakal beats, adding a cultural dimension tied to the ancient temple city of Ujjain.
This traditional format was a deliberate choice by the brand, aiming to reflect its values of authenticity and heritage. DC Jewellers positioned the launch not just as a commercial milestone but as a cultural statement.
As part of its Indore launch strategy, the company undertook several outreach campaigns. These included the ‘Indore ke Gehne’ initiative to honor sanitation workers and their contribution to Indore’s cleanliness record, and the ‘DC Jewellers Traffic Awareness Programme’, which aimed to encourage road safety among residents.
The launch marks a significant expansion step for DC Jewellers, reinforcing its identity not just as a retailer but as a custodian of tradition and craftsmanship.
National News
PNG Jewellers’ CMD Dr. Saurabh Gadgil Launches Debut Memoir ‘Choosing Gold’
~Inside the mindset that built PNG Jewellers: a sixth-generation jeweller on conviction, patience, and choosing the harder path ~
He inherited one of India’s oldest business legacies in his mid-thirties. Today, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, tells the story of everything that came with it, in ‘Choosing Gold’, his debut memoir, released nationally by Penguin Random House India.

‘Choosing Gold’ is a deeply honest and personal book. It is the story of a man who inherited one of India’s oldest business legacies at a young age, and who has now, at forty-nine, paused to reflect on that remarkable journey. Not as the world sees it from the outside, but as he truly lived it.
The memoir traces the moments that shaped him, conversations with his grandfather and mother that stayed with him for life, lessons that revealed their meaning only with time, and difficult decisions that tested his conviction before they proved their worth. The 194-year-old legacy of PNG Jewellers forms the backdrop of this journey. But at its heart, the book is about the man himself, his growth, his choices, his struggles, and the courage it takes to carve one’s own path while honouring what came before.
Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said:

“For most of my life, I was too busy living this journey to examine it. Writing this book forced me to sit still for the first time and ask myself questions I had avoided for nearly three decades. Which of my decisions was I actually proud of? Which ones do I still lose sleep over? What did I get right by wisdom, and what did I merely get right by luck? Choosing Gold is my honest attempt at answering those questions, without the polish, without the retrospective genius we all like to grant ourselves.
What surprised me most in writing it was discovering how much of my story was shaped in the quiet moments, a conversation with my grandfather I didn’t realise I’d remember forever, a failure I hid from everyone, including myself, and advice I dismissed at twenty-five and only truly understood decades later. Those moments made me far more than anything that shows up on a balance sheet. I wrote this book for every dreamer standing where I once stood, ambitious, uncertain, carrying expectations they never asked for, wondering if they have it in them. I don’t offer them a formula, because there isn’t one, but the truth and first-hand virtues that have traced me to where I am today … something that balance sheets won’t ever reflect. If my story helps even one reader make their next hard choice with a little more courage and a little less fear, then this book has done everything I hoped it would.”
Anuj Datta, Lead – Penguin Enterprise, Custom Publishing, Penguin Random House India, said, “As publishers, we’re always looking for stories that offer something beyond success. What struck me about Choosing Gold was its honesty. Saurabh doesn’t just talk about achievements; he reflects on the difficult decisions, setbacks and moments of doubt that shaped his journey. That’s what makes this memoir compelling. It’s not simply a business story; it’s a deeply personal account of leadership and resilience. I believe readers, whether they’re entrepreneurs, business leaders or professionals at any stage of their careers, will find something meaningful in these pages.”
‘Choosing Gold’ is Dr. Gadgil’s honest ledger of his choices, written for readers far beyond the jewellery trade, inheritors carrying weight they never asked for, first-generation entrepreneurs building without a name to lean on, and professionals at every stage confronting self-doubt head-on.

The book was formally celebrated at a private launch event in Mumbai on 6th August, where Dr. Gadgil was joined in conversation by actor Madhuri Dixit for a Q&A on the journey behind ‘Choosing Gold’.
‘Choosing Gold’ is available at all PNG Jewellers stores across India as well as pngjewellers.com and is open for pre-order on Amazon. The book will be available at leading bookstores nationwide by 31st August 2026. The Kindle edition will be available soon.
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