National News
DC Jewellers Launches Indore Showroom with Traditional Ceremony
DC Jewellers has opened a new 5,000 sq. ft showroom at Y N Road, Indore, marking its first outlet outside of Ratlam. The store launch stood out in the jewellery industry for its cultural and spiritual theme, diverging from the typical celebrity-filled inaugurations.
The two-storey retail space is designed to offer a premium shopping experience while staying rooted in the brand’s heritage.

“We wanted this launch event to be different,” said Vikas Kataria, Director of DC Jewellers. “Instead of the typical celebrity appearances, we focused on something deeply rooted in tradition and culture.”
The opening ceremony featured students from Ujjain, known for their expertise in Hindu Ved Shastras, who led the event with Vedic mantras. A group of 21 young pandits performed chanting for 30 minutes, followed by the Navkar Mantra. The spiritual proceedings were accompanied by a 20-minute performance of Mahakal beats, adding a cultural dimension tied to the ancient temple city of Ujjain.
This traditional format was a deliberate choice by the brand, aiming to reflect its values of authenticity and heritage. DC Jewellers positioned the launch not just as a commercial milestone but as a cultural statement.
As part of its Indore launch strategy, the company undertook several outreach campaigns. These included the ‘Indore ke Gehne’ initiative to honor sanitation workers and their contribution to Indore’s cleanliness record, and the ‘DC Jewellers Traffic Awareness Programme’, which aimed to encourage road safety among residents.
The launch marks a significant expansion step for DC Jewellers, reinforcing its identity not just as a retailer but as a custodian of tradition and craftsmanship.
National News
Mavitrra Launches Ganpati-Inspired Fine Jewellery Collection For Ganesh Chaturthi, Blending Tradition With Contemporary Design
Where Devotion, Symbolism and Modern Craftsmanship Come Together In Jewellery Designed For Festive Celebrations
Mavitrra, the bespoke diamond jewellery brand known for its refined craftsmanship and design-led philosophy, has launched its Ganpati-inspired fine jewellery collection on the occasion of Ganesh Chaturthi, bringing the timeless symbolism of Lord Ganesha into a contemporary fine jewellery language.
Celebrating Lord Ganesha as a symbol of wisdom, prosperity, auspicious beginnings and the removal of obstacles, the collection interprets the deity through sculptural forms, intricate goldwork and precious diamond and gemstone detailing. The edit features statement bangles, earrings and necklaces, designed to complement the festive season while remaining sophisticated and versatile beyond the occasion.
At the heart of the collection are distinctive Ganpati-inspired motifs, ranging from sculptural representations of Ganesha to more abstract interpretations of the deity’s iconic features. One of the standout designs is a statement bangle featuring a sculptural Ganpati face, emerald ears, a ruby tilak and pavé-diamond detailing, bringing together traditional symbolism and contemporary jewellery design.



Another design explores the form of the Ganpati trunk and lotus through an abstract interpretation, while a more minimal Ganpati profile is framed within a diamond halo, offering a refined expression of devotion for those who prefer understated jewellery.
The collection further explores the architectural and artistic language associated with Indian temples. Woven gold bands, pavé edges, ruby and emerald accents, and contemporary openwork inspired by temple arches add depth and dimension to the designs. The pieces are created to feel celebratory without being overly traditional, allowing the symbolism of Ganpati to become an elegant part of a modern jewellery wardrobe.
The collection’s bangles, earrings and necklaces are designed across different levels of expression from statement pieces created for festive occasions to more subtle silhouettes that can be styled with contemporary and traditional ensembles alike. Diamonds provide the signature brilliance of the collection, while emeralds and rubies introduce rich colour and a distinctly festive character.
Speaking about the collection, Bindu Sharma, Founder & Creative Director, Mavitrra, said:

“Ganesh Chaturthi is deeply rooted in the ideas of new beginnings, prosperity and seeking blessings for the journey ahead. We wanted to translate these emotions into jewellery in a way that feels relevant to the modern wearer. Instead of simply recreating traditional Ganpati motifs, we explored the deity through sculptural forms and contemporary silhouettes . She further added, Every element, from the emerald and ruby accents to the diamond detailing and architectural forms, has been designed to retain the spiritual significance of Ganesha while giving it a distinctive Mavitrra identity.”
With the collection, Mavitrra continues its approach of bringing together spiritual inspiration, individuality and contemporary luxury. The Ganesh Chaturthi edit is designed not only as festive jewellery, but as a celebration of faith, craftsmanship and the auspicious beginnings that Lord Ganesha represents.
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