National News
DC Jewellers Launches Indore Showroom with Traditional Ceremony
DC Jewellers has opened a new 5,000 sq. ft showroom at Y N Road, Indore, marking its first outlet outside of Ratlam. The store launch stood out in the jewellery industry for its cultural and spiritual theme, diverging from the typical celebrity-filled inaugurations.
The two-storey retail space is designed to offer a premium shopping experience while staying rooted in the brand’s heritage.
“We wanted this launch event to be different,” said Vikas Kataria, Director of DC Jewellers. “Instead of the typical celebrity appearances, we focused on something deeply rooted in tradition and culture.”
The opening ceremony featured students from Ujjain, known for their expertise in Hindu Ved Shastras, who led the event with Vedic mantras. A group of 21 young pandits performed chanting for 30 minutes, followed by the Navkar Mantra. The spiritual proceedings were accompanied by a 20-minute performance of Mahakal beats, adding a cultural dimension tied to the ancient temple city of Ujjain.
This traditional format was a deliberate choice by the brand, aiming to reflect its values of authenticity and heritage. DC Jewellers positioned the launch not just as a commercial milestone but as a cultural statement.
As part of its Indore launch strategy, the company undertook several outreach campaigns. These included the ‘Indore ke Gehne’ initiative to honor sanitation workers and their contribution to Indore’s cleanliness record, and the ‘DC Jewellers Traffic Awareness Programme’, which aimed to encourage road safety among residents.
The launch marks a significant expansion step for DC Jewellers, reinforcing its identity not just as a retailer but as a custodian of tradition and craftsmanship.
National News
CaratLane Enters GUINNESS WORLD RECORDS™ For Most People Cutting Cake Simultaneously Online
The Record Featured 467 Cakes Being Sliced Across 400+ Locations, Including Retail Stores, Regional Offices, and Fulfilment Centres (FCs). Connected Live On A Single, Synchronised Video Conference, Employees From Every Corner Of The Company Joined Together In Real Time To Celebrate The Brand’s 18th Anniversary
To mark a milestone 18 years of growth, community, and service, CaratLane – a Tata Product, today announced an ambitious, nationwide celebration. On the occasion of CaratLane’s 18th Anniversary, team members across the organisation, all over the country, united virtually to achieve an official GUINNESS WORLD RECORDS™ title for the Most people cutting / slicing cake simultaneously online.
The record featured 467 cakes being sliced across 400+ locations, including retail stores, regional offices, and fulfilment centres (FCs). Connected live on a single, synchronised video conference, employees from every corner of the company joined together in real time to celebrate the brand’s 18th anniversary.
Saumen Bhaumik, Managing Director, CaratLane Said:
“Reaching 18 is a monumental moment, shaped entirely by the journey we’ve shared with our 3 Mn+ customers. We have nothing but our heartfelt gratitude for their continued goodwill.”
He added:“At the same time, everyone in our stores, in our factories, in our fulfilment centres, our business partners, our vendor partners not only contributed but also made this journey hugely exciting and absolutely memorable. There has never been a dull moment as we shaped the jewellery industry into a new age. Therefore, celebrating this special moment alongside our customers, employees, partners, vendors, well-wishers across 400+ locations will forever remain etched in our collective memories, GUINNESS WORLD RECORDS™ title being the icing on the cake!”
To achieve the record, participants followed synchronised execution by following a loud, central start signal, each participant clearly displaying their commercially available cake to their camera and continuously cutting or slicing it for a minimum of 10 seconds. The activity was rigorously verified, ensuring every individual video feed across all 400+ screens was monitored and recorded to verify full compliance with all technical requirements. CaratLane also met the zero-food-waste commitment, in line with its core values, a pre-approved food distribution plan ensured that 100% of the cakes sliced during the attempt would be shared and consumed locally by teams and surrounding communities immediately following the event.
As CaratLane blew out the candles on 18 years of success, this world record served as both a festive tribute to the past and a dynamic launchpad for the future.
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