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DC Jewellers Launches Indore Showroom with Traditional Ceremony

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DC Jewellers has opened a new 5,000 sq. ft showroom at Y N Road, Indore, marking its first outlet outside of Ratlam. The store launch stood out in the jewellery industry for its cultural and spiritual theme, diverging from the typical celebrity-filled inaugurations.

The two-storey retail space is designed to offer a premium shopping experience while staying rooted in the brand’s heritage.

“We wanted this launch event to be different,” said Vikas Kataria, Director of DC Jewellers. “Instead of the typical celebrity appearances, we focused on something deeply rooted in tradition and culture.”

The opening ceremony featured students from Ujjain, known for their expertise in Hindu Ved Shastras, who led the event with Vedic mantras. A group of 21 young pandits performed chanting for 30 minutes, followed by the Navkar Mantra. The spiritual proceedings were accompanied by a 20-minute performance of Mahakal beats, adding a cultural dimension tied to the ancient temple city of Ujjain.

This traditional format was a deliberate choice by the brand, aiming to reflect its values of authenticity and heritage. DC Jewellers positioned the launch not just as a commercial milestone but as a cultural statement.

As part of its Indore launch strategy, the company undertook several outreach campaigns. These included the ‘Indore ke Gehne’ initiative to honor sanitation workers and their contribution to Indore’s cleanliness record, and the ‘DC Jewellers Traffic Awareness Programme’, which aimed to encourage road safety among residents.

The launch marks a significant expansion step for DC Jewellers, reinforcing its identity not just as a retailer but as a custodian of tradition and craftsmanship.

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Gold Loans Continued To Expand In The 12 Months Up To May 2026, Up By 105 Percent

The Remarkable Momentum In Gold Lending Stands In Contrast To The Moderation Witnessed Across Several Major Retail Credit Categories.

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Gold-backed lending has emerged as one of the fastest-growing segments within the banking system, sustaining triple-digit growth through May 2026 and reshaping the composition of retail credit. According to the latest sectoral data released by the Reserve Bank of India (RBI), loans against gold jewellery expanded by 105.5% year-on-year to approximately Rs 5.1 lakh crore, significantly outperforming the broader personal loan portfolio, which grew 15.4% to ₹70.2 lakh crore.

The remarkable momentum in gold lending stands in contrast to the moderation witnessed across several major retail credit categories. Housing loans, which continue to constitute the largest share of personal lending, recorded growth of 10.9%, while credit card outstanding increased by a modest 1.3%. Consumer durable financing contracted by 2.6%, highlighting a broader cooling in discretionary borrowing.

As a result, gold loans have assumed a larger role within the personal credit ecosystem. Their share in total personal loans rose to 7.3% in May 2026, compared with 4.1% a year earlier and just 1.97% in May 2024. Over the past two years, this represents an increase of 5.4 percentage points. Notably, gold-backed lending contributed nearly 28% of the incremental expansion in personal loans between May 2025 and May 2026, despite accounting for a relatively modest proportion of the overall portfolio.

The moderation in traditional retail segments also weighed on the overall share of personal loans within total bank credit, which declined to 32.6% from 33.3% a year earlier. Other personal loan categories grew by 12.5%, remaining below the banking system’s aggregate credit growth of 17.7%.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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