National News
DC Jewellers Launches Indore Showroom with Traditional Ceremony
DC Jewellers has opened a new 5,000 sq. ft showroom at Y N Road, Indore, marking its first outlet outside of Ratlam. The store launch stood out in the jewellery industry for its cultural and spiritual theme, diverging from the typical celebrity-filled inaugurations.
The two-storey retail space is designed to offer a premium shopping experience while staying rooted in the brand’s heritage.
“We wanted this launch event to be different,” said Vikas Kataria, Director of DC Jewellers. “Instead of the typical celebrity appearances, we focused on something deeply rooted in tradition and culture.”
The opening ceremony featured students from Ujjain, known for their expertise in Hindu Ved Shastras, who led the event with Vedic mantras. A group of 21 young pandits performed chanting for 30 minutes, followed by the Navkar Mantra. The spiritual proceedings were accompanied by a 20-minute performance of Mahakal beats, adding a cultural dimension tied to the ancient temple city of Ujjain.
This traditional format was a deliberate choice by the brand, aiming to reflect its values of authenticity and heritage. DC Jewellers positioned the launch not just as a commercial milestone but as a cultural statement.
As part of its Indore launch strategy, the company undertook several outreach campaigns. These included the ‘Indore ke Gehne’ initiative to honor sanitation workers and their contribution to Indore’s cleanliness record, and the ‘DC Jewellers Traffic Awareness Programme’, which aimed to encourage road safety among residents.
The launch marks a significant expansion step for DC Jewellers, reinforcing its identity not just as a retailer but as a custodian of tradition and craftsmanship.
National News
Palmonas Turns An Untapped Gap In Indian Jewellery Market Into a New Category: Platinum Plated Silver
Authentic 925 silver meets the elevated finish of platinum
Palmonas is introducing a new chapter in jewellery with the launch of its Platinum Plated Silver Jewellery Collection, bringing together the authenticity of 925 sterling silver with the elevated appeal of platinum.
While silver has always been a familiar and widely available jewellery category in India, platinum has remained far more exclusive and premium. Palmonas set out to explore what would happen if the two could come together retaining the strength of sterling silver while introducing the bright white, luxurious finish of platinum.
Crafted in 925 sterling silver, each piece is finished with PPS electroplating (Precision Plating System) and platinum plating up to 1 micron. The result is jewellery that combines silver’s authenticity with platinum’s distinctive premium finish, while the protective layer also helps improve resistance to tarnishing and scratches. The collection remains hypoallergenic and suitable for sensitive skin.
For Palmonas, this launch began with a simple question: why should consumers have to choose between the value of authentic silver and a more premium, durable finish? After extensive research, testing and trials, the brand has developed an elevated way to experience silver jewellery.
Featuring over 400 designs across bracelets, necklaces, earrings, rings and anklets, the collection brings this innovation to a wide range of everyday and occasion wear styles.
Pallavi Mohadikar, CEO & Founder, Palmonas, said:
“This collection came from a desire to push the boundaries of what silver jewellery could be. Silver already has authenticity, value and a strong place in the Indian jewellery market, while platinum represents a more premium and elevated finish. We saw an opportunity to bring these two worlds together. After extensive research, testing and trials, we developed a process that allows us to create jewellery that retains the authenticity of 925 sterling silver while offering the distinctive bright white finish of platinum.
This launch reflects our larger approach at Palmonas—to look at familiar categories differently and create innovations that respond to how the modern consumer wants to wear jewellery today’’
With this launch, Palmonas continues its journey of challenging traditional jewellery categories and introducing innovations designed around the evolving needs of the modern Indian consumer.
Palmonas Turns An Untapped Gap In Indian Jewellery Market Into a New Category: Platinum Plated Silver
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National News1 day agoGRT Jewellers Bets Big on TBZ to Acquire 74% for ₹1,034 Crore
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National News4 hours agoPalmonas Turns An Untapped Gap In Indian Jewellery Market Into a New Category: Platinum Plated Silver
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National News6 hours agoPriority Jewels Ltd.’s IPO Sees Robust Demand,Bidding Reached 46.73x
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BrandBuzz5 hours agoManish Malhotra Launches His Fine Jewellery ‘M Collection’ Exclusively On Tata CLiQ Luxury
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