National News
DC Jewellers Launches Indore Showroom with Traditional Ceremony
DC Jewellers has opened a new 5,000 sq. ft showroom at Y N Road, Indore, marking its first outlet outside of Ratlam. The store launch stood out in the jewellery industry for its cultural and spiritual theme, diverging from the typical celebrity-filled inaugurations.
The two-storey retail space is designed to offer a premium shopping experience while staying rooted in the brand’s heritage.
“We wanted this launch event to be different,” said Vikas Kataria, Director of DC Jewellers. “Instead of the typical celebrity appearances, we focused on something deeply rooted in tradition and culture.”
The opening ceremony featured students from Ujjain, known for their expertise in Hindu Ved Shastras, who led the event with Vedic mantras. A group of 21 young pandits performed chanting for 30 minutes, followed by the Navkar Mantra. The spiritual proceedings were accompanied by a 20-minute performance of Mahakal beats, adding a cultural dimension tied to the ancient temple city of Ujjain.
This traditional format was a deliberate choice by the brand, aiming to reflect its values of authenticity and heritage. DC Jewellers positioned the launch not just as a commercial milestone but as a cultural statement.
As part of its Indore launch strategy, the company undertook several outreach campaigns. These included the ‘Indore ke Gehne’ initiative to honor sanitation workers and their contribution to Indore’s cleanliness record, and the ‘DC Jewellers Traffic Awareness Programme’, which aimed to encourage road safety among residents.
The launch marks a significant expansion step for DC Jewellers, reinforcing its identity not just as a retailer but as a custodian of tradition and craftsmanship.
National News
GJEPC Leadership Meets Maharashtra CM Shri Devendra Fadnavis To Discuss Key Industry Priorities
Discussions Centred On Fast-Tracking The Maharashtra State Gem & Jewellery Policy 2025, India Jewellery Park Mumbai Progress and Infrastructure Support To Strengthen The State’s Industry Ecosystem
Shri Kirit Bhansali, Chairman, GJEPC and Shri Anoop Mehta, Convenor – Diamond Panel, GJEPC & President, Bharat Diamond Bourse, met Hon’ble Chief Minister of Maharashtra Shri Devendra Fadnavis in Mumbai on 18 May to discuss key priorities concerning the growth and development of the gem and jewellery sector in the state.
The talks focused on initiatives aimed at strengthening Maharashtra’s position as a leading hub for the gem and jewellery industry and enhancing ease of doing business.
A key issue discussed was the implementation of the Maharashtra State Gem & Jewellery Policy 2025, India’s first dedicated policy for the gem and jewellery sector, aimed at attracting investments worth ₹1 lakh crore and creating over 5 lakh jobs. GJEPC urged early notification and operationalisation of the policy, while the Chief Minister assured expedited implementation.
The Council leadership also reviewed progress on India Jewellery Park Mumbai (IJPM), covering infrastructure, site readiness and financial matters, including interest waiver requests, with positive outcomes expected for timely project advancement.
GJEPC further sought a single-window permission system for exhibitions and trade events held in Mumbai, citing IIJS, the world’s second-largest gem and jewellery exhibition.
The Council leadership also requested Metro connectivity extension to the Bharat Diamond Bourse to support 30,000-40,000 daily commuters, which received prompt approval.
Shri Fadnavis extended strong support and commitments towards industry growth, reinforcing government-industry collaboration to boost investment, manufacturing, exports and employment.
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