National News
DC Jewellers Launches Indore Showroom with Traditional Ceremony
DC Jewellers has opened a new 5,000 sq. ft showroom at Y N Road, Indore, marking its first outlet outside of Ratlam. The store launch stood out in the jewellery industry for its cultural and spiritual theme, diverging from the typical celebrity-filled inaugurations.
The two-storey retail space is designed to offer a premium shopping experience while staying rooted in the brand’s heritage.
“We wanted this launch event to be different,” said Vikas Kataria, Director of DC Jewellers. “Instead of the typical celebrity appearances, we focused on something deeply rooted in tradition and culture.”
The opening ceremony featured students from Ujjain, known for their expertise in Hindu Ved Shastras, who led the event with Vedic mantras. A group of 21 young pandits performed chanting for 30 minutes, followed by the Navkar Mantra. The spiritual proceedings were accompanied by a 20-minute performance of Mahakal beats, adding a cultural dimension tied to the ancient temple city of Ujjain.
This traditional format was a deliberate choice by the brand, aiming to reflect its values of authenticity and heritage. DC Jewellers positioned the launch not just as a commercial milestone but as a cultural statement.
As part of its Indore launch strategy, the company undertook several outreach campaigns. These included the ‘Indore ke Gehne’ initiative to honor sanitation workers and their contribution to Indore’s cleanliness record, and the ‘DC Jewellers Traffic Awareness Programme’, which aimed to encourage road safety among residents.
The launch marks a significant expansion step for DC Jewellers, reinforcing its identity not just as a retailer but as a custodian of tradition and craftsmanship.
National News
GJEPC Partners With The Leela To Offer Exclusive Hospitality Benefits To Members
The Association Is Designed To Support Members’ Business and Personal Travel Needs, Offering Special Pricing, Room Upgrades, Hotel Credits, Dining and Spa Discounts, and Other Privileges
GJEPC has entered into a strategic alliance with The Leela Palaces, Hotels and Resorts to provide exclusive hospitality benefits to its members, marking the Council’s first partnership with a hotel group.
The association is designed to support members’ business and personal travel needs, offering special pricing, room upgrades, hotel credits, dining and spa discounts, and other privileges at participating Leela properties across India. Benefits also include early check-ins, late check-outs and complimentary nights, subject to applicable terms and length of stay.
Kirit Bhansali, Chairman, GJEPC:
“Our members travel across India for business, exhibitions and other activities. This association will make their stays more comfortable and rewarding. The Leela is known for its excellent hospitality and service, and through this partnership, our members can access special benefits at participating hotels across India, including hotel credits, discounts on dining and spa services, and other exclusive privileges.”
Anurag Bhatnagar, Whole-time Director and Chief Executive Officer, The Leela Palaces, Hotels and Resorts said:
“The MOU is just a symbol. What we are cementing today is a relationship that goes beyond transactions and beyond the MOU. As members of this Council, you have The Leela for life, for your families and your friends.”
For GJEPC, the alliance adds a hospitality dimension to its member services, recognising the frequent travel associated with the gem and jewellery trade. For The Leela, the partnership offers an opportunity to build a closer relationship with a nationwide industry community while extending its Indian hospitality proposition to members, their families and business associates.
Key benefits for GJEPC members include :Special member rates across participating Leela properties,Room upgrades (subject to availability),Hotel credits, and discounts on dining and spa services,Early check-ins and late check-outs, Complimentary fourth night on eligible three-night bookings (select destinations),Club lounge access (subject to applicable conditions),Dedicated guest services and support for travel arrangements, Curated cultural experiences showcasing the art and traditions of each destination.
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