National News
DC Jewellers Launches Indore Showroom with Traditional Ceremony
DC Jewellers has opened a new 5,000 sq. ft showroom at Y N Road, Indore, marking its first outlet outside of Ratlam. The store launch stood out in the jewellery industry for its cultural and spiritual theme, diverging from the typical celebrity-filled inaugurations.
The two-storey retail space is designed to offer a premium shopping experience while staying rooted in the brand’s heritage.

“We wanted this launch event to be different,” said Vikas Kataria, Director of DC Jewellers. “Instead of the typical celebrity appearances, we focused on something deeply rooted in tradition and culture.”
The opening ceremony featured students from Ujjain, known for their expertise in Hindu Ved Shastras, who led the event with Vedic mantras. A group of 21 young pandits performed chanting for 30 minutes, followed by the Navkar Mantra. The spiritual proceedings were accompanied by a 20-minute performance of Mahakal beats, adding a cultural dimension tied to the ancient temple city of Ujjain.
This traditional format was a deliberate choice by the brand, aiming to reflect its values of authenticity and heritage. DC Jewellers positioned the launch not just as a commercial milestone but as a cultural statement.
As part of its Indore launch strategy, the company undertook several outreach campaigns. These included the ‘Indore ke Gehne’ initiative to honor sanitation workers and their contribution to Indore’s cleanliness record, and the ‘DC Jewellers Traffic Awareness Programme’, which aimed to encourage road safety among residents.
The launch marks a significant expansion step for DC Jewellers, reinforcing its identity not just as a retailer but as a custodian of tradition and craftsmanship.
National News
Eyora Jewels Debuts With Natural Diamond Solitaire Jewellery Designed For Everyday Luxury
A new-age natural diamond brand that makes solitaire jewellery more personal, wearable and meaningful.
Some diamonds mark a moment. The right ones become a part of your everyday story. Eyora is created for both. Built around the belief that a diamond should be more than an occasional indulgence, presenting natural diamond jewellery designed to become a part of everyday life. Whether it is a first diamond purchase, a career achievement, a meaningful gift, an anniversary, or a personal milestone, Eyora celebrates the idea that every diamond should tell a story. The brand brings together natural solitaire diamonds with elegant contemporary design, to create jewellery that feels effortless, versatile and deeply personal.


Eyora’s jewellery is designed to slip naturally into the everyday wardrobe, whether paired with a crisp work look, worn with denim for a more relaxed moment, or styled for an evening out. The collection spans rings, pendants, necklaces, earrings and bracelets, with natural solitaire diamonds up to 1 carat set in 14kt and 18kt gold. For those looking to mark a particularly significant moment, Eyora also offers bespoke solitaire creations above 1 carat.

Each Eyora diamond solitaire is IGI certified and carries an exclusive Eyora inscription on the diamond’s girdle, offering customers an added mark of authenticity. The diamonds are conflict-free and responsibly sourced in accordance with internationally recognised standards, bringing together the sentiment of a meaningful purchase with the ease and trust of certified jewellery.
Speaking on what Eyora brings to consumers, Ankit Singh Kimtee Said:

Founder and CEO, Eyora Jewels, said, “We wanted to create a natural diamond brand that feels personal, contemporary and approachable. Eyora gives consumers the freedom to choose a solitaire not only for a milestone, but for themselves, to find a piece that reflects their personality, fits naturally into their lives and remains meaningful long after the moment it was chosen for.”
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