National News
DC Jewellers Launches Indore Showroom with Traditional Ceremony
DC Jewellers has opened a new 5,000 sq. ft showroom at Y N Road, Indore, marking its first outlet outside of Ratlam. The store launch stood out in the jewellery industry for its cultural and spiritual theme, diverging from the typical celebrity-filled inaugurations.
The two-storey retail space is designed to offer a premium shopping experience while staying rooted in the brand’s heritage.

“We wanted this launch event to be different,” said Vikas Kataria, Director of DC Jewellers. “Instead of the typical celebrity appearances, we focused on something deeply rooted in tradition and culture.”
The opening ceremony featured students from Ujjain, known for their expertise in Hindu Ved Shastras, who led the event with Vedic mantras. A group of 21 young pandits performed chanting for 30 minutes, followed by the Navkar Mantra. The spiritual proceedings were accompanied by a 20-minute performance of Mahakal beats, adding a cultural dimension tied to the ancient temple city of Ujjain.
This traditional format was a deliberate choice by the brand, aiming to reflect its values of authenticity and heritage. DC Jewellers positioned the launch not just as a commercial milestone but as a cultural statement.
As part of its Indore launch strategy, the company undertook several outreach campaigns. These included the ‘Indore ke Gehne’ initiative to honor sanitation workers and their contribution to Indore’s cleanliness record, and the ‘DC Jewellers Traffic Awareness Programme’, which aimed to encourage road safety among residents.
The launch marks a significant expansion step for DC Jewellers, reinforcing its identity not just as a retailer but as a custodian of tradition and craftsmanship.
National News
Deepa Jewellers IPO GMP Today: Grey Market Hints 16% Listing Gain
Grey Market Premium (GMP) Currently Trading At +₹28 Per Share. This Points Toward An Estimated Listing Price Of ₹205 On The Upper Band
The initial public offering (IPO) of Deepa Jewellers is set to close for subscription today, September 3, following a three-day bidding window that opened on September 1.
Offered in a price band of Rs 168 to Rs 177 per equity share with a face value of Rs 2, the issue required a minimum lot size of 84 shares. The company structured its allocation quota to reserve up to 50% for Qualified Institutional Buyers (QIBs), at least 35% for retail investors, and a minimum of 15% for Non-Institutional Investors (NIIs).
Grey market trends indicate high investor appetite, with the Grey Market Premium (GMP) currently trading at +Rs 28 per share. This points toward an estimated listing price of Rs 205 on the upper band, representing a potential gain of approximately 15.82%. Over the past nine sessions, the GMP has shown consistent upward momentum, reaching peak levels of up to Rs 55.
Following the close of the issue today, the allotment process is expected to be finalized on Friday, September 4. Unsuccessful bidders will see refunds initiated on Monday, September 7, coinciding with the credit of shares to the demat accounts of successful allottees.
Deepa Jewellers is slated to make its official trading debut on both the BSE and NSE on Tuesday, September 8.
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