National News
DC Jewellers Launches Indore Showroom with Traditional Ceremony
DC Jewellers has opened a new 5,000 sq. ft showroom at Y N Road, Indore, marking its first outlet outside of Ratlam. The store launch stood out in the jewellery industry for its cultural and spiritual theme, diverging from the typical celebrity-filled inaugurations.
The two-storey retail space is designed to offer a premium shopping experience while staying rooted in the brand’s heritage.

“We wanted this launch event to be different,” said Vikas Kataria, Director of DC Jewellers. “Instead of the typical celebrity appearances, we focused on something deeply rooted in tradition and culture.”
The opening ceremony featured students from Ujjain, known for their expertise in Hindu Ved Shastras, who led the event with Vedic mantras. A group of 21 young pandits performed chanting for 30 minutes, followed by the Navkar Mantra. The spiritual proceedings were accompanied by a 20-minute performance of Mahakal beats, adding a cultural dimension tied to the ancient temple city of Ujjain.
This traditional format was a deliberate choice by the brand, aiming to reflect its values of authenticity and heritage. DC Jewellers positioned the launch not just as a commercial milestone but as a cultural statement.
As part of its Indore launch strategy, the company undertook several outreach campaigns. These included the ‘Indore ke Gehne’ initiative to honor sanitation workers and their contribution to Indore’s cleanliness record, and the ‘DC Jewellers Traffic Awareness Programme’, which aimed to encourage road safety among residents.
The launch marks a significant expansion step for DC Jewellers, reinforcing its identity not just as a retailer but as a custodian of tradition and craftsmanship.
National News
Mahesh Notandass Jewellers & Vandals Join Sotheby’s and Somya Khurana For An Evening Of Mindful Living and Exceptional Diamonds In The Swiss Alps
An Exclusive Alpine Gathering Brings Together Mindful Living, Conscious Reflection and Extraordinary Jewellery Artistry, Featuring A Spectacular Emerald and Diamond Glove and A Statement Scarf Adorned With Hundreds Of Natural Emeralds and Diamonds
Sotheby’s Switzerland, wellness curator Somya Khurana, Mahesh Notandass Jewellers and Vandals come together this season for a one-of-a-kind evening that pairs conscious living with uncompromising craftsmanship. This is an evening of mindful reflection, followed by an exclusive presentation of Mahesh Notandass & Vandals’ most extraordinary jewellery, including a glove made of emeralds and diamonds.
Hosted against the calming backdrop of the Col de la Croix mountain pass, the gathering will unfold at the storied Chalet Roy Alps Domaine de Rochegrosse, in the alpine resort town of Villars-sur-Ollon, a setting chosen deliberately for its stillness, its altitude, and its distance from the noise of the everyday. The evening begins with a curated wellbeing experience helmed by Somya Khurana, centred on mindfulness and conscious reflection, an invitation for guests to arrive fully present before the evening centrepiece is revealed.


For over a century, Mahesh Notandass Diamond Jewellers has been synonymous with rare stones, master craftsmanship and design that transcends trend; jewellery built not merely to be worn, but to be inherited. This exclusive presentation will showcase an edit of Mahesh Notandas and Vandals’ finest creations, offering guests a rare, private encounter with pieces that represent the pinnacle of the house’s artistry: exceptional precious stones set with the precision that has defined the Notandass name across generations.


Among the highlights of the evening are two exceptional jewellery artworks, a sculptural emerald and diamond glove featuring over 600 emeralds, and an intricately crafted scarf adorned with more than 300 natural emeralds and over 1,300 diamonds. Conceived as works of wearable art, both pieces reflect the house’s pursuit of scale, craftsmanship and extraordinary use of precious stones, blurring the line between jewellery and collectible art.
Hosted in partnership with Sotheby’s Switzerland, the evening reflects a shared philosophy across all three collaborators that true luxury is not loud. It is considered and felt before it is seen. Bringing together mindful living and fine craftsmanship in one setting, the evening positions House of Notandass at the intersection of substance and sophistication, in a location as rarefied as the jewels themselves.
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