National News
DC Jewellers Launches Indore Showroom with Traditional Ceremony
DC Jewellers has opened a new 5,000 sq. ft showroom at Y N Road, Indore, marking its first outlet outside of Ratlam. The store launch stood out in the jewellery industry for its cultural and spiritual theme, diverging from the typical celebrity-filled inaugurations.
The two-storey retail space is designed to offer a premium shopping experience while staying rooted in the brand’s heritage.
“We wanted this launch event to be different,” said Vikas Kataria, Director of DC Jewellers. “Instead of the typical celebrity appearances, we focused on something deeply rooted in tradition and culture.”
The opening ceremony featured students from Ujjain, known for their expertise in Hindu Ved Shastras, who led the event with Vedic mantras. A group of 21 young pandits performed chanting for 30 minutes, followed by the Navkar Mantra. The spiritual proceedings were accompanied by a 20-minute performance of Mahakal beats, adding a cultural dimension tied to the ancient temple city of Ujjain.
This traditional format was a deliberate choice by the brand, aiming to reflect its values of authenticity and heritage. DC Jewellers positioned the launch not just as a commercial milestone but as a cultural statement.
As part of its Indore launch strategy, the company undertook several outreach campaigns. These included the ‘Indore ke Gehne’ initiative to honor sanitation workers and their contribution to Indore’s cleanliness record, and the ‘DC Jewellers Traffic Awareness Programme’, which aimed to encourage road safety among residents.
The launch marks a significant expansion step for DC Jewellers, reinforcing its identity not just as a retailer but as a custodian of tradition and craftsmanship.
National News
Heer by GIVA Launches First Offline Store with ‘Alfaaz-e-Heer’ Poetry Night
An evening of shayari, stories, and celebration featuring Priya Malik
Heer by GIVA, GIVA’s gold and lab-grown diamond jewellery brand, celebrated the launch of its first offline store with ‘Alfaaz-e-Heer’, an evening of poetry, stories, and celebration that brought together creators, fashion enthusiasts, and members of the growing Heer community.
The launch event featured a special Shayari Night with Priya Malik, whose evocative verses set the tone for an evening rooted in expression, individuality, and storytelling, values that lie at the heart of the Heer brand. The celebration also included a lively Trivia Night and launch party, creating an engaging and immersive experience for guests as they explored Heer’s jewellery collections.
Designed as more than a traditional store opening, ‘Alfaaz-e-Heer’ reflected the brand’s philosophy that jewellery is not just an adornment but a form of personal expression. Through poetry, conversations, and community moments, the evening celebrated the many voices and stories that define Heer’s identity.
The new store offers customers the opportunity to experience Heer by GIVA’s gold and lab-grown diamond jewellery collections in a thoughtfully designed retail environment that brings the brand’s contemporary and expressive spirit to life.
On the debut of the store, Resha Jain, Chief Brand Officer at GIVA, said: “Heer has always been about celebrating individuality and the many voices of modern India. With the launch of our first offline store, we wanted to create an experience that reflects the soul of the brand, expressive, personal, and rooted in culture. Alfaaz-e-Heer was our way of bringing that spirit alive, where poetry, community, and jewellery come together to celebrate self-expression.”
The opening of Heer by GIVA’s first offline store marks an important milestone in the brand’s journey as it continues to expand its presence and deepen engagement with its growing community. While the brand has built strong resonance with customers through its digital-first approach, the move into physical retail enables Heer to create more immersive brand experiences and stronger community connections.
As the demand for contemporary fine jewellery continues to grow, Heer by GIVA aims to strengthen its presence through curated retail spaces that bring customers closer to the brand’s design philosophy and storytelling.
The store spans over 815 sq. ft. of retail space, along with an additional 230 sq. ft. dedicated to back-office operations, creating a seamless experience for both customers and the in-store team.
With ‘Alfaaz-e-Heer’, the brand not only celebrated a new retail chapter but also reaffirmed its vision of creating a community where jewellery becomes a language of identity, expression, and modern storytelling.
-
National News6 hours agoNATIONAL Gold, Silver Decline In India On Oil Price Rebound
-
National News5 hours agoHeer by GIVA Launches First Offline Store with ‘Alfaaz-e-Heer’ Poetry Night
-
BrandBuzz5 hours agoNatural Diamond Council Launches World Diamond Day on April 8, 2026
-
National News6 hours agoWorld Water Day 2026: Inauguration of the CIBJO Lake Marks a Powerful Commitment to Water Conservation and Sustainability
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.