National News
DC Jewellers Launches Indore Showroom with Traditional Ceremony
DC Jewellers has opened a new 5,000 sq. ft showroom at Y N Road, Indore, marking its first outlet outside of Ratlam. The store launch stood out in the jewellery industry for its cultural and spiritual theme, diverging from the typical celebrity-filled inaugurations.
The two-storey retail space is designed to offer a premium shopping experience while staying rooted in the brand’s heritage.
“We wanted this launch event to be different,” said Vikas Kataria, Director of DC Jewellers. “Instead of the typical celebrity appearances, we focused on something deeply rooted in tradition and culture.”
The opening ceremony featured students from Ujjain, known for their expertise in Hindu Ved Shastras, who led the event with Vedic mantras. A group of 21 young pandits performed chanting for 30 minutes, followed by the Navkar Mantra. The spiritual proceedings were accompanied by a 20-minute performance of Mahakal beats, adding a cultural dimension tied to the ancient temple city of Ujjain.
This traditional format was a deliberate choice by the brand, aiming to reflect its values of authenticity and heritage. DC Jewellers positioned the launch not just as a commercial milestone but as a cultural statement.
As part of its Indore launch strategy, the company undertook several outreach campaigns. These included the ‘Indore ke Gehne’ initiative to honor sanitation workers and their contribution to Indore’s cleanliness record, and the ‘DC Jewellers Traffic Awareness Programme’, which aimed to encourage road safety among residents.
The launch marks a significant expansion step for DC Jewellers, reinforcing its identity not just as a retailer but as a custodian of tradition and craftsmanship.
Safe-Haven Demand
Gold and silver prices extended their gains, hovering near a four-week high as safe-haven demand strengthened amid rising geopolitical tensions and continued uncertainty around U.S. trade policy. Market volatility remains elevated after a 10% global tariff came into effect, while the White House signaled plans to formally raise the rate to 15%, keeping investors cautious.
Geopolitical Tensions
Geopolitical risks remain a key driver. The buildup of U.S. troops in the Middle East ahead of nuclear talks in Geneva has heightened market anxiety. Simultaneously, Washington intensified pressure on Iran by imposing fresh sanctions targeting entities linked to oil and weapons exports, reinforcing the risk premium in precious metals.
Economic Data
Recent data showed U.S. GDP growth slowing sharply to a 1.4% annualized pace in the fourth quarter, well below expectations. Slower growth typically supports gold, as it increases the likelihood of Federal Reserve rate cuts. Investors are now closely watching weekly jobless claims data for further signals on the Fed’s policy direction.
Technical Triggers
- As indicated in the previous report, gold has achieved the target of $5,200 (~ Rs.1,61,000). This technical breakout signals renewed bullish momentum, with prices now likely targeting the next resistance zones at $5,300 (~ Rs.1,64,000) and $5,400 (~ Rs.1,67,000).
- As indicated in the previous report, silver has achieved the target of $90 (~ Rs.2,66,000). Prices are now gradually approaching the next resistance levels of $92 (~ Rs.2,72,000) and $93 (~ Rs.2,75,000).
Support and Resistance
| Metal | Market | Support Level | Resistance Level |
|---|---|---|---|
| Gold | International | $5100 / oz | $5300 / oz |
| Gold | India | ₹158,000 / 10 gm | ₹164,000 / 10 gm |
| Silver | International | $84 / oz | $93 / oz |
| Silver | India | ₹253,000 / kg | ₹275,000 / kg |
source : AUGMONT BULLION REPORT
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