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DC Jewellers Launches Indore Showroom with Traditional Ceremony

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DC Jewellers has opened a new 5,000 sq. ft showroom at Y N Road, Indore, marking its first outlet outside of Ratlam. The store launch stood out in the jewellery industry for its cultural and spiritual theme, diverging from the typical celebrity-filled inaugurations.

The two-storey retail space is designed to offer a premium shopping experience while staying rooted in the brand’s heritage.

“We wanted this launch event to be different,” said Vikas Kataria, Director of DC Jewellers. “Instead of the typical celebrity appearances, we focused on something deeply rooted in tradition and culture.”

The opening ceremony featured students from Ujjain, known for their expertise in Hindu Ved Shastras, who led the event with Vedic mantras. A group of 21 young pandits performed chanting for 30 minutes, followed by the Navkar Mantra. The spiritual proceedings were accompanied by a 20-minute performance of Mahakal beats, adding a cultural dimension tied to the ancient temple city of Ujjain.

This traditional format was a deliberate choice by the brand, aiming to reflect its values of authenticity and heritage. DC Jewellers positioned the launch not just as a commercial milestone but as a cultural statement.

As part of its Indore launch strategy, the company undertook several outreach campaigns. These included the ‘Indore ke Gehne’ initiative to honor sanitation workers and their contribution to Indore’s cleanliness record, and the ‘DC Jewellers Traffic Awareness Programme’, which aimed to encourage road safety among residents.

The launch marks a significant expansion step for DC Jewellers, reinforcing its identity not just as a retailer but as a custodian of tradition and craftsmanship.

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GRT Jewellers Bets Big on TBZ to Acquire 74% for ₹1,034 Crore

The deal, signed on August 31, 2026, values the transaction at up to ₹209 per share and marks a significant reshaping of India’s organised jewellery retail landscape.The transaction will give GRT sole control of TBZ, including the right to appoint nominee directors.

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In a landmark consolidation move, GRT Jewellers is set to take control of Tribhovandas Bhimji Zaveri (TBZ), acquiring a 74.12% promoter stake for up to Rs.1,034 crore. The deal, signed on August 31, 2026, values the transaction at up to ₹209 per share and marks a significant reshaping of India’s organised jewellery retail landscape.

GRT Jewellers (India) Private Limited will acquire the entire stake held by TBZ’s promoter group, including Shrikant Gopaldas Zaveri (50.06%), Bindu Shrikant Zaveri (5.24%), Binaisha Shrikant Zaveri (7.92%), Raashi Shrikant Zaveri (6.85%) and two promoter-group entities holding 2.02% each.

The acquisition will trigger a mandatory open offer for the remaining public shareholding, with GRT set to launch an offer for up to 26% of TBZ’s equity in accordance with applicable SEBI regulations.

The transaction will give GRT sole control of TBZ, including the right to appoint nominee directors. The existing promoter directors—Shrikant Gopaldas Zaveri, Binaisha Shrikant Zaveri and Raashi Shrikant Zaveri—are expected to step down following completion.

For TBZ, one of India’s oldest and most recognised jewellery brands, the deal signals a major transition from promoter-led ownership to strategic control by one of the country’s prominent jewellery players. For GRT, it represents an ambitious expansion of its footprint and a potentially transformative bet on TBZ’s established brand equity, retail network and customer franchise.

The deal could emerge as one of the most significant strategic moves in India’s organised jewellery sector, underscoring the accelerating consolidation of a market where scale, brand strength and retail reach are becoming increasingly decisive.

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