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DC Jewellers Launches Indore Showroom with Traditional Ceremony

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DC Jewellers has opened a new 5,000 sq. ft showroom at Y N Road, Indore, marking its first outlet outside of Ratlam. The store launch stood out in the jewellery industry for its cultural and spiritual theme, diverging from the typical celebrity-filled inaugurations.

The two-storey retail space is designed to offer a premium shopping experience while staying rooted in the brand’s heritage.

“We wanted this launch event to be different,” said Vikas Kataria, Director of DC Jewellers. “Instead of the typical celebrity appearances, we focused on something deeply rooted in tradition and culture.”

The opening ceremony featured students from Ujjain, known for their expertise in Hindu Ved Shastras, who led the event with Vedic mantras. A group of 21 young pandits performed chanting for 30 minutes, followed by the Navkar Mantra. The spiritual proceedings were accompanied by a 20-minute performance of Mahakal beats, adding a cultural dimension tied to the ancient temple city of Ujjain.

This traditional format was a deliberate choice by the brand, aiming to reflect its values of authenticity and heritage. DC Jewellers positioned the launch not just as a commercial milestone but as a cultural statement.

As part of its Indore launch strategy, the company undertook several outreach campaigns. These included the ‘Indore ke Gehne’ initiative to honor sanitation workers and their contribution to Indore’s cleanliness record, and the ‘DC Jewellers Traffic Awareness Programme’, which aimed to encourage road safety among residents.

The launch marks a significant expansion step for DC Jewellers, reinforcing its identity not just as a retailer but as a custodian of tradition and craftsmanship.

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National News

Malabar Gold & Diamonds Executes First Jewellery Export To The UK Under India–UK Trade Agreement

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Malabar Gold & Diamonds, the world’s fourth largest jewellery retailer and a responsible jeweller, has exported jewellery to the United Kingdom under the India–UK Comprehensive Economic and Trade Agreement. With this, Malabar Gold & Diamonds has become one of the first Indian jewellers to export jewellery to the UK under the agreement. This marks a significant milestone in the company’s international growth journey as well as in India’s jewellery export sector.

The inauguration ceremony for Malabar Gold & Diamonds’ jewellery exports to the UK under the India–UK Trade Agreement was held at Vanijya Bhawan, New Delhi. The event was attended by British High Commissioner to India Lindy Cameron, Commerce Secretary Rajesh Agrawal, Malabar Gold & Diamonds North India Regional Head Mohammed Jishad N.K., representatives of the Gem & Jewellery Export Promotion Council (GJEPC), and senior government officials.

The India–UK Trade Agreement will help strengthen economic cooperation between India and the United Kingdom while creating new opportunities for the Indian jewellery industry, said M.P. Ahammed, Chairman of Malabar Group.

M.P. Ahammed Added:

“It is a matter of great pride for Malabar Gold & Diamonds to be among the first jewellers to export under this agreement. Following the philosophy of ‘Make in India, Market to the World,’ we have been consistently striving to take Indian craftsmanship to global markets. This has also enabled us to create large-scale employment opportunities. Our first export to the UK is a proud milestone for both us and the Indian jewellery industry. It will help us further strengthen our supply chain, deliver greater value to customers, and enhance our competitiveness in the UK market.

We see this as the beginning of stronger trade relations between India and the United Kingdom. Even as we expand our business globally, we remain committed to ensuring the highest standards of quality, trust, and responsible business practices,”

Malabar Gold & Diamonds has planned significant business expansion in the UK, the US, Canada, and other countries through its Western Value Chain. In addition to its existing presence, the company plans to open more than 30 new showrooms in these markets. By becoming a part of the India–UK Trade Agreement from its very inception, Malabar Gold & Diamonds has further reinforced its commitment to leveraging new opportunities in global markets through responsible sourcing while adhering to international quality standards and regulatory requirements.

With more than 445 showrooms across 14 countries, Malabar Gold & Diamonds continues to strengthen India’s position in the global jewellery industry by bringing world-class jewellery designs and superior manufacturing excellence to international markets.

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