National News
DC Jewellers Launches Indore Showroom with Traditional Ceremony
DC Jewellers has opened a new 5,000 sq. ft showroom at Y N Road, Indore, marking its first outlet outside of Ratlam. The store launch stood out in the jewellery industry for its cultural and spiritual theme, diverging from the typical celebrity-filled inaugurations.
The two-storey retail space is designed to offer a premium shopping experience while staying rooted in the brand’s heritage.
“We wanted this launch event to be different,” said Vikas Kataria, Director of DC Jewellers. “Instead of the typical celebrity appearances, we focused on something deeply rooted in tradition and culture.”
The opening ceremony featured students from Ujjain, known for their expertise in Hindu Ved Shastras, who led the event with Vedic mantras. A group of 21 young pandits performed chanting for 30 minutes, followed by the Navkar Mantra. The spiritual proceedings were accompanied by a 20-minute performance of Mahakal beats, adding a cultural dimension tied to the ancient temple city of Ujjain.
This traditional format was a deliberate choice by the brand, aiming to reflect its values of authenticity and heritage. DC Jewellers positioned the launch not just as a commercial milestone but as a cultural statement.
As part of its Indore launch strategy, the company undertook several outreach campaigns. These included the ‘Indore ke Gehne’ initiative to honor sanitation workers and their contribution to Indore’s cleanliness record, and the ‘DC Jewellers Traffic Awareness Programme’, which aimed to encourage road safety among residents.
The launch marks a significant expansion step for DC Jewellers, reinforcing its identity not just as a retailer but as a custodian of tradition and craftsmanship.
National News
MMTC-PAMP Relaunches Digital Gold & Silver Offering, Democratizing Access To Precious Metals Investment
MMTC-PAMP Strengthens Its Digital Investment Platform With Secure, Accessible And Transparent Gold And Silver Offerings Starting At Rs 10
MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold and silver refiner, has relaunched its digital gold and silver offering, strengthening the company’s position for investors and customers seeking a convenient, transparent and secure way to invest in the purest gold at 24K, as well as purest silver, both at 999.9+ purity.
Catering to the evolving consumer preferences, particularly among young and first-time investors, who are increasingly adopting digital avenues for gold and silver investment, this digital platform provides all the benefits to consumers, with a value-addition of transparency, 24×7 accessibility, assured purity and an entry point gold and silver investment going as low as Rs 10.
Commenting on the relaunch of the digital offering, Samit Guha, Managing Director & CEO, MMTC-PAMP said, “Digital gold and silver is increasingly becoming a preferred mode of purchase in the precious metals industry, particularly among young and first-time investors who value accessibility, flexibility and transparency. With this relaunch, our focus is to maintain the trust of physical gold and silver with the convenience of digital platforms. Every investment is backed by the purest silver and gold, stored in insured, secured, bank-grade vaults, enabling consumers to participate in precious metals investment with confidence, while retaining the option of liquidity or physical redemption based on their needs.”
MMTC-PAMP’s digital gold and silver service enables customers to invest in precious metals starting as low as Rs 10, where every unit purchased is backed by physical gold and silver of the same amount, which is stored in secured, fully insured, bank-grade vaults. The offering combines ease of access with the assurance of purity and ownership, with holdings maintained in the customer’s name and regularly audited by an independent third-party auditor.
Consumers can buy, sell, gift or redeem their investment seamlessly. The platform allows users to redeem their holdings at the real-time market prices with direct bank transfers or convert their digital balance into physical gold and silver in the form of minted coins and bars. Additionally, digital gold and silver can be purchased directly on MMTC-PAMP’s website or Android app, or through a partner transacting platform like Paytm, Google Pay, PhonePe, among others.
Digital gold and silver continue to gain traction as a preferred investment option due to its flexibility, liquidity and accessibility. It allows a democratic entry to secure financial future with the precious metals’ inherent value as a safe haven asset, eliminates storage concerns, and offers a practical entry point for small-ticket investors.
MMTC-PAMP Relaunches Digital Gold & Silver Offering, Democratizing Access To Precious Metals Investment
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