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DC Jewellers Launches Indore Showroom with Traditional Ceremony

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DC Jewellers has opened a new 5,000 sq. ft showroom at Y N Road, Indore, marking its first outlet outside of Ratlam. The store launch stood out in the jewellery industry for its cultural and spiritual theme, diverging from the typical celebrity-filled inaugurations.

The two-storey retail space is designed to offer a premium shopping experience while staying rooted in the brand’s heritage.

“We wanted this launch event to be different,” said Vikas Kataria, Director of DC Jewellers. “Instead of the typical celebrity appearances, we focused on something deeply rooted in tradition and culture.”

The opening ceremony featured students from Ujjain, known for their expertise in Hindu Ved Shastras, who led the event with Vedic mantras. A group of 21 young pandits performed chanting for 30 minutes, followed by the Navkar Mantra. The spiritual proceedings were accompanied by a 20-minute performance of Mahakal beats, adding a cultural dimension tied to the ancient temple city of Ujjain.

This traditional format was a deliberate choice by the brand, aiming to reflect its values of authenticity and heritage. DC Jewellers positioned the launch not just as a commercial milestone but as a cultural statement.

As part of its Indore launch strategy, the company undertook several outreach campaigns. These included the ‘Indore ke Gehne’ initiative to honor sanitation workers and their contribution to Indore’s cleanliness record, and the ‘DC Jewellers Traffic Awareness Programme’, which aimed to encourage road safety among residents.

The launch marks a significant expansion step for DC Jewellers, reinforcing its identity not just as a retailer but as a custodian of tradition and craftsmanship.

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Malabar Gold & Diamonds Opens New Showroom In KR Puram, Bengaluru by cine actress Srinidhi Shetty

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Malabar Gold & Diamonds today opened its new showroom in KR Puram, Bengaluru, by actress Srinidhi Shetty further strengthening its presence in one of the country’s most established urban jewellery markets. With this launch, the brand’s network has expanded to 24 showrooms in Bengaluru and 46 showrooms across the Karnataka & Goa region.

The showroom was inaugurated on Saturday, 4:30 PM, by cine actress Srinidhi Shetty, in the presence of Filsor Babu, Regional Head – Karnataka, of senior leadership from Malabar Gold & Diamonds, guests, and members of the local community.

The KR Puram showroom has been designed to offer a structured and comfortable retail environment, with a layout that supports easy navigation, clear product display, and personalised customer assistance. Developed in line with Malabar Gold & Diamonds’ global retail standards, the showroom brings together an extensive range of jewellery across gold, diamonds, platinum, and precious gemstones, addressing both traditional and contemporary preferences. Additionally, Malabar Gold & Diamonds is offering customers special exclusive offers. These include up to 40% off on making charges of all  gold, uncut, and gemstone jewellery, up to 30% off on diamond value, this offer valid till 31st March, 2026, Free silver coin with Akshaya Tritiya booking at 10% onwards, 0% deduction on old gold exchange, sell your old gold to get maximum cash value & assured same-day payment (*T&C Apply)

The showroom showcases a comprehensive assortment spanning bridal jewellery, occasion-led collections, festive wear, everyday designs, and contemporary styles. Signature collections across diamonds, uncut diamonds, gemstones, handcrafted gold, and polki jewellery are available, reflecting a balance between craftsmanship, design detailing, and evolving customer preferences.

Commenting on the launch, M. P. Ahammad, Chairman, Malabar Group, said:

“Bengaluru is a market where jewellery buying spans both everyday use and occasion-led purchases, with a clear focus on design, quality, and ease of experience. KR Puram has seen steady residential growth, and this showroom allows us to serve that demand with wider collections and a retail environment that is structured, accessible, and consistent.”

Customers visiting the showroom will benefit from Malabar Gold & Diamonds’ customer-first practices, including transparent pricing, detailed product disclosure, HUID-compliant gold, certified diamonds, and the One India One Gold Rate policy, ensuring uniform gold pricing across the country.

With this launch, Malabar Gold & Diamonds continues to deepen its presence across Bengaluru’s expanding neighbourhoods, aligning its retail format to local buying behaviour while maintaining consistent standards of quality, transparency, and service.

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