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DC Jewellers Launches Indore Showroom with Traditional Ceremony

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DC Jewellers has opened a new 5,000 sq. ft showroom at Y N Road, Indore, marking its first outlet outside of Ratlam. The store launch stood out in the jewellery industry for its cultural and spiritual theme, diverging from the typical celebrity-filled inaugurations.

The two-storey retail space is designed to offer a premium shopping experience while staying rooted in the brand’s heritage.

“We wanted this launch event to be different,” said Vikas Kataria, Director of DC Jewellers. “Instead of the typical celebrity appearances, we focused on something deeply rooted in tradition and culture.”

The opening ceremony featured students from Ujjain, known for their expertise in Hindu Ved Shastras, who led the event with Vedic mantras. A group of 21 young pandits performed chanting for 30 minutes, followed by the Navkar Mantra. The spiritual proceedings were accompanied by a 20-minute performance of Mahakal beats, adding a cultural dimension tied to the ancient temple city of Ujjain.

This traditional format was a deliberate choice by the brand, aiming to reflect its values of authenticity and heritage. DC Jewellers positioned the launch not just as a commercial milestone but as a cultural statement.

As part of its Indore launch strategy, the company undertook several outreach campaigns. These included the ‘Indore ke Gehne’ initiative to honor sanitation workers and their contribution to Indore’s cleanliness record, and the ‘DC Jewellers Traffic Awareness Programme’, which aimed to encourage road safety among residents.

The launch marks a significant expansion step for DC Jewellers, reinforcing its identity not just as a retailer but as a custodian of tradition and craftsmanship.

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National News

Zaveri Bazaar Cluster Development Proposal Addresses Parking, Traffic Mobility, Safety, and Security For Citizens and Traders

Proposal Presented To Ravindra Chavan, The BJP’s Maharashtra President

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A group of industry leaders met with Ravindra Chavan, the BJP’s  Maharashtra president, to press for infrastructure and policy support aimed at revitalizing Mumbai’s Zaveri Bazaar. A comprehensive Cluster Development Proposal for Zaveri Bazaar was presented by  Dhiraj Rajmal Baldia, Founder, Jain Bullion Gem & Jewellery Federation (JBGJF).  Kanayaa Kakkad, Jt Treasurer-IBJA, presented the key focus areas, including improving parking infrastructure and enhancing traffic mobility to ensure greater safety and security for citizens and traders in the region.

The delegation—comprising senior representatives from 12 leading trade associations—presented a cluster development proposal for Zaveri Bazaar, one of India’s most prominent gold trading districts. Dhiraj Rajmal Baldia outlined the plan, which calls for upgrades to parking facilities, tighter traffic management, and enhanced security measures for traders and visitors.

Industry executives used the meeting to flag ongoing challenges, including market volatility, while emphasizing opportunities for growth. They said targeted policy intervention could help stabilize the sector and sustain momentum. Saiyam Mehra presented the GJCs’ position, while Surendra Mehta detailed concerns raised by the India Bullion and Jewellers Association, along with recommendations for reform.

Chavan signaled support for the initiative and urged the industry to submit detailed project reports to accelerate execution, according to people familiar with the discussions.

Present at the meeting were Saiyam Mehra, IPC, GJC, Vijay Agrawal, National Governing Board Director, IBJA & Director, World Silver Council; Kanayaa Kakkad, Jt Treasurer-IBJA;Surendra Mehta, National Secretary, IBJA; and the Directors of GJC –  Madan Kothari, Sahil Mehra,  Nilesh Shobhawat. Dhiraj Rajmal Baldia, Founder, Jain Bullion Gem & Jewellery Federation (JBGJF);  Mahesh Bafna, President; Anil Pamecha, Director of MWGJA;  Bharat Kothari, Director; and  Anil Jain, Secretary from Shri Mumbadevi Dagina Bazaar Association;  Rahul Desai, CEO & MD, IIG;  Hausila Prasad Gupta, Dhanji Street Trade Association; Kishan Dagalia, Founder President; Sundarlal Sankhla, President; Rakesh Agarwal, VP; and  Rajeev Agarwal, Secretary of Shri Sarafa Welfare Association, Mumbai.

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