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Cupid, Reimagined: GIVA and Zepto Deliver Love in Minutes This Valentine’s Day

 New brand film featuring Zepto’s Angel on Wheels and the GIVA mascot celebrates spontaneous love

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This Valentine’s Day, GIVA has partnered with quick commerce platform Zepto to redefine how modern India celebrates love. The collaboration comes alive through a new brand film launched as part of GIVA’s Valentine’s Day campaign, ‘Love, Sealed in Silver, spotlighting the growing role of instant, emotion-led gifting.

The film offers a playful, contemporary take on Cupid, brought to life through Zepto’s Angel on Wheels and the GIVA mascot. Together, they set out to deliver silver jewellery in minutes — turning spontaneous emotions into lasting moments. The narrative reflects how expressions of love today are increasingly driven by immediacy, intention, and simplicity.

As part of the collaboration, select GIVA silver jewellery is now available for delivery on Zepto, enabling consumers to gift jewellery on demand whether for Valentine’s Day or any moment that calls for a meaningful gesture.

The partnership brings together GIVA’s focus on modern, accessible jewellery and Zepto’s promise of ultra-fast delivery, reinforcing a shared belief that meaningful moments should never have to wait. The campaign underscores how quick commerce is evolving beyond convenience to become an enabler of emotional, experience-led consumption.

The brand film is being amplified across digital and social platforms during the Valentine’s Day period.

Source: Giva

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Foreign exchange  reserves declined by $11.413 billion to $698.346 billion

Forex drop due to a sharp fall in gold reserves:RBI

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As of March 28, 2026, the Reserve Bank of India’s latest data reveals a brutal $30.14 billion evaporation in forex reserves over just three weeks. The headline-grabber? A staggering $13.49 billion collapse in gold reserves in a single week.

While the official line points to “valuation effects,” the underlying reality is a cocktail of geopolitical warfare, a bleeding Rupee, and an RBI backed into a corner.

For years, gold was the “safe haven.” In March 2026, it became a weight. The drop to $117.19 billion wasn’t because the RBI sold the family silver—it’s because the global gold market just endured its worst weekly rout in four decades.

  • The Paper Flush: As the US-Iran conflict escalated, institutional investors faced massive margin calls on their stock portfolios. They didn’t sell gold because they lost faith in it; they sold it because it was the only liquid asset left to cover their losses.
  • The Yield Trap: With oil breaching $110, inflation fears have spiked. This has forced the US Fed to signal “higher for longer” rates, making non-yielding gold look like an expensive hobby compared to high-interest US Treasuries.

The Rupee isn’t just sliding; it’s in a freefall. Falling over 4% in March alone and nearly 10% for the fiscal year, the Indian unit is gasping at record lows near 94.81/$1.

The central bank is fighting a multi-front war:

  1. Crude Oil Shock: Brent crude at $110 is a direct tax on India’s dollar reserves.
  2. The Forward Book Time Bomb: The RBI’s net short dollar position in the forward market is estimated to have ballooned to $100 billion.
  3. Import Cover Erosion: Adjusting for these forward positions, India’s “real” import cover has shriveled from 11 months to just 9.4 months.

If West Asia remains a tinderbox, the buffer that felt “invincible” at $728 billion in February could look skeletal by 2027. Some analysts are already eyeing a drop to $636 billion as the new reality.The RBI is no longer just “managing volatility”; it is performing triage on a currency being pummeled by global m

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