National News
Cupid, Reimagined: GIVA and Zepto Deliver Love in Minutes This Valentine’s Day
New brand film featuring Zepto’s Angel on Wheels and the GIVA mascot celebrates spontaneous love
This Valentine’s Day, GIVA has partnered with quick commerce platform Zepto to redefine how modern India celebrates love. The collaboration comes alive through a new brand film launched as part of GIVA’s Valentine’s Day campaign, ‘Love, Sealed in Silver’, spotlighting the growing role of instant, emotion-led gifting.
The film offers a playful, contemporary take on Cupid, brought to life through Zepto’s Angel on Wheels and the GIVA mascot. Together, they set out to deliver silver jewellery in minutes — turning spontaneous emotions into lasting moments. The narrative reflects how expressions of love today are increasingly driven by immediacy, intention, and simplicity.
As part of the collaboration, select GIVA silver jewellery is now available for delivery on Zepto, enabling consumers to gift jewellery on demand whether for Valentine’s Day or any moment that calls for a meaningful gesture.
The partnership brings together GIVA’s focus on modern, accessible jewellery and Zepto’s promise of ultra-fast delivery, reinforcing a shared belief that meaningful moments should never have to wait. The campaign underscores how quick commerce is evolving beyond convenience to become an enabler of emotional, experience-led consumption.
The brand film is being amplified across digital and social platforms during the Valentine’s Day period.
Source: Giva
National News
P N Gadgil Jewellers Limited – Diwali Sales Update
P N Gadgil Jewellers Limited recorded festive season sales of ₹ 689 crore during Diwali, registering a 14% year-on-year growth.
This festive season, our newer regions in Northern and Central India showed encouraging traction, with studded jewellery contributing 17.2% of sales, while the overall retail average Stud ratio stood at 12.6%.
The performance was primarily driven by the gold segment, which recorded a 13% year-on-year growth in revenue. The silver category also witnessed strong traction, registering a growth of 24% year-on-year, while the diamond segment reported an 8% year-on-year growth.
Dr. Saurabh Gadgil, Chairman and Managing Director of P N Gadgil Jewellers, said:
“This Diwali represents another significant chapter in our growth journey. We sincerely appreciate the continued confidence and affection our customers have shown towards our brand, product quality, craftsmanship and service.
By introducing exciting festive offers, elevating the in-store shopping experience and remaining committed to our core values, we have continued to create greater value for our customers. These initiatives have helped us deliver healthy growth across product categories and deepen customer engagement, even amid volatility in gold prices.
As we enter the upcoming wedding season, we remain confident about the growth outlook. With consumer sentiment continuing to remain encouraging, we believe we are well-positioned to sustain the positive momentum in the coming months.”
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