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Cupid, Reimagined: GIVA and Zepto Deliver Love in Minutes This Valentine’s Day

 New brand film featuring Zepto’s Angel on Wheels and the GIVA mascot celebrates spontaneous love

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This Valentine’s Day, GIVA has partnered with quick commerce platform Zepto to redefine how modern India celebrates love. The collaboration comes alive through a new brand film launched as part of GIVA’s Valentine’s Day campaign, ‘Love, Sealed in Silver, spotlighting the growing role of instant, emotion-led gifting.

The film offers a playful, contemporary take on Cupid, brought to life through Zepto’s Angel on Wheels and the GIVA mascot. Together, they set out to deliver silver jewellery in minutes — turning spontaneous emotions into lasting moments. The narrative reflects how expressions of love today are increasingly driven by immediacy, intention, and simplicity.

As part of the collaboration, select GIVA silver jewellery is now available for delivery on Zepto, enabling consumers to gift jewellery on demand whether for Valentine’s Day or any moment that calls for a meaningful gesture.

The partnership brings together GIVA’s focus on modern, accessible jewellery and Zepto’s promise of ultra-fast delivery, reinforcing a shared belief that meaningful moments should never have to wait. The campaign underscores how quick commerce is evolving beyond convenience to become an enabler of emotional, experience-led consumption.

The brand film is being amplified across digital and social platforms during the Valentine’s Day period.

Source: Giva

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This Akshaya Tritiya, Begin A Legacy With Divine Solitaires’ Diamond Coin

A Modern Heirloom For Akshaya Tritiya, Blending Tradition, Rarity, and Enduring Diamond Value

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Akshaya Tritiya is not just another festive date; it is a moment of belief, where every purchase is seen as the beginning of something enduring. For generations, it has been associated with purchases that carry forward value, meaning, and intent.

This year, Divine Solitaires reimagines this tradition with its Diamond Coin, a modern heirloom designed for those who seek more than just ritual, but a deeper sense of permanence in what they choose to own.

Crafted to mark new beginnings while holding long-term significance, the Diamond Coin brings together the emotional weight of the occasion with the enduring value of natural diamonds. It is not simply a festive buy, but a conscious purchase, one that is meant to stay, evolve, and be passed on.

The collection is available in three variants:
1-gram coin featuring a 0.10 carat diamond
2-gram coin featuring a 0.14 carat diamond
3-gram coin featuring a 0.18 carat diamond

Each coin features a rare Divine Solitaires diamond, cut in the iconic 8 Hearts 8 Arrows pattern, found in less than 1% of the world’s diamonds. With VVS clarity and EF colour, these diamonds appear icy white and colorless to the naked eye, delivering unmatched brilliance and fire.

Jignesh Mehta, Founder and Managing Director, Divine Solitaires, said,
“Akshaya Tritiya has always stood for an occasion that speaks of value and meaning. With the Diamond Coin, we wanted to move beyond the idea of a transactional purchase and create something that truly holds its worth over time. It brings together rarity, craftsmanship, and trust, making it not just relevant for the moment, but significant for years to come.”

Adding to its versatility, the coin comes with a complimentary enamel-finished jacket, allowing it to be worn as a pendant, transforming it from a symbolic purchase into something that can be experienced every day.

To make this offering more accessible, customers can book their Diamond Coin with an advance of INR 2,000.

Reinforcing its commitment to trust and transparency, every Divine Solitaires diamond is backed by a quality guarantee certificate, validating 123 rigorous quality checks, along with lifetime upgrade and buyback options.

This Akshaya Tritiya, the Divine Solitaires Diamond Coin invites consumers to look beyond tradition, and invest in something that is designed to last, both in value and in meaning.

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