GlamBuzz
Bhima Jewellery’s Theni Showroom Relaunched By Actress Aishwarya Lekshmi
Bhima Jewellery, one of India’s most trusted jewellery brands with a legacy of over 100 years, celebrated the grand relaunch of its Theni showroom on March 27, 2026, by cine actress Aishwarya Lekshmi, marking a key milestone in its expansion and customer engagement in Tamil Nadu.
Notably, this marks the first time in Bhima Group’s history that two showrooms were inaugurated within a span of two days, underscoring the brand’s accelerated growth strategy.
The showroom was inaugurated the actress Aishwarya Lekshmi in the presence of M. S. Suhas, Managing Director, along with Directors Gayatri Suhas, Navya Suhas, and Manya Suhas, as well as esteemed customers, invited guests, and well-wishers. The event received an enthusiastic response, reflecting the strong trust and long-standing relationships Bhima Jewellery has cultivated over the years.
Dr. B. Govindan, Chairman, Bhima Jewellery, said, “Bhima Jewellery has always stood for purity, trust, and long-term customer relationships. The relaunch of our Theni showroom is part of our continuous effort to enhance customer experience and bring our finest collections and services closer to customers in this region.”
Suhas M. S., Managing Director, added,“The Theni showroom relaunch is an important step in strengthening our presence in Tamil Nadu. With an upgraded showroom experience, latest jewellery collections, and exclusive offers, we look forward to welcoming customers and being part of their special moments and celebrations.”
Gayatri Suhas, Director, Bhima Jewellery, said, “We are delighted to relaunch our Theni showroom with an enhanced shopping environment and wider jewellery collections. Our focus remains on quality, transparency, and versatile designs suited for every occasion. We warmly welcome customers from Theni and nearby regions to experience the Bhima difference.”
To mark the occasion, Bhima Jewellery has introduced exclusive inaugural offers, including flat 60% off on VA for gold jewellery, up to 30% off on VA for antique jewellery, a free gold coin with every sovereign purchase, and an additional Rs.800 per sovereign on old gold exchange. These offers are valid for a limited period until April 12, 2026.
Additionally, advance booking has commenced for Akshaya Tritiya celebrations on April 19 and 20, with bookings available at Rs.1000 per gram, and special booking options starting from 10% for wedding parties.
With a legacy spanning over a century, Bhima Jewellery continues to expand its footprint while upholding its core values of purity, transparency, and customer trust, reinforcing its position as one of the most preferred jewellery brands in India.
GlamBuzz
Style Icons 2026: Diamonds, Emeralds and Statement Glamour Rule Mumbai’s Biggest Fashion Night
From Classic Diamond Elegance To Contemporary Statement Pieces, Bollywood’s Finest Turned The Red Carpet Into A Dazzling Showcase Of Fashion and Jewellery Artistry.
The Bollywood Hungama Style Icons Awards 2026, held in Mumbai on 24 June, brought together the biggest names in entertainment, with fashion and jewellery taking centre stage. While couture made headlines, it was the carefully curated jewels—ranging from classic diamonds to striking emeralds—that completed the evening’s most memorable looks.
Aditi Rao Hydari: Timeless Elegance with Indriya
The face of Indriya – Aditya Birla Jewellery embodied understated glamour, complementing her ensemble with elegant diamond and emerald-inspired pieces associated with the brand’s signature aesthetic. The partnership further reinforces Indriya’s positioning around its “Sparkle Like No Other” philosophy and celebration of exceptional brilliance.
Ananya Panday: Contemporary Minimalism
Known for her modern red-carpet choices, Ananya Panday opted for a sleek, contemporary look accentuated by minimal jewellery styling, allowing clean lines and sophisticated detailing to take precedence over maximal ornamentation. Her appearance reflected the growing preference among younger stars for refined, wearable luxury.
Sharvari Wagh: Contemporary statement jewellery
Embraced a modern, youthful glamour aesthetic with sleek styling and understated elegance, reinforcing her status as one of Bollywood’s rising fashion icons.
Pooja Hegde: Modern Indian Glamour
Pooja Hegde showcased contemporary interpretations of Indian glamour, pairing their ensembles with refined jewellery choices that highlighted craftsmanship without overwhelming their fashion statements. Their appearances reaffirmed the growing trend toward versatile, statement-led adornment.
Jewellery Trends That Defined the Evening
Beyond individual celebrity appearances, several key trends emerged from the red carpet:
- Classic diamonds remained the ultimate style staple, reinforcing their enduring appeal.
- Emerald accents and coloured gemstones continued to gain prominence among younger celebrities.
- Minimalist luxury proved as influential as maximalist glamour, with many stars opting for fewer but more impactful pieces.
- Heritage-inspired craftsmanship found contemporary expression through modern silhouettes and styling.
As Indian red carpets evolve, jewellery is increasingly becoming an extension of personal identity rather than merely an accessory. The Style Icons Awards 2026 demonstrated how celebrities are embracing pieces that combine craftsmanship, individuality and storytelling, ensuring that every diamond, gemstone and silhouette contributes to a larger narrative of modern Indian luxury.
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