GlamBuzz
Bhima Jewellery’s Theni Showroom Relaunched By Actress Aishwarya Lekshmi
Bhima Jewellery, one of India’s most trusted jewellery brands with a legacy of over 100 years, celebrated the grand relaunch of its Theni showroom on March 27, 2026, by cine actress Aishwarya Lekshmi, marking a key milestone in its expansion and customer engagement in Tamil Nadu.
Notably, this marks the first time in Bhima Group’s history that two showrooms were inaugurated within a span of two days, underscoring the brand’s accelerated growth strategy.
The showroom was inaugurated the actress Aishwarya Lekshmi in the presence of M. S. Suhas, Managing Director, along with Directors Gayatri Suhas, Navya Suhas, and Manya Suhas, as well as esteemed customers, invited guests, and well-wishers. The event received an enthusiastic response, reflecting the strong trust and long-standing relationships Bhima Jewellery has cultivated over the years.

Dr. B. Govindan, Chairman, Bhima Jewellery, said, “Bhima Jewellery has always stood for purity, trust, and long-term customer relationships. The relaunch of our Theni showroom is part of our continuous effort to enhance customer experience and bring our finest collections and services closer to customers in this region.”
Suhas M. S., Managing Director, added,“The Theni showroom relaunch is an important step in strengthening our presence in Tamil Nadu. With an upgraded showroom experience, latest jewellery collections, and exclusive offers, we look forward to welcoming customers and being part of their special moments and celebrations.”


Gayatri Suhas, Director, Bhima Jewellery, said, “We are delighted to relaunch our Theni showroom with an enhanced shopping environment and wider jewellery collections. Our focus remains on quality, transparency, and versatile designs suited for every occasion. We warmly welcome customers from Theni and nearby regions to experience the Bhima difference.”
To mark the occasion, Bhima Jewellery has introduced exclusive inaugural offers, including flat 60% off on VA for gold jewellery, up to 30% off on VA for antique jewellery, a free gold coin with every sovereign purchase, and an additional Rs.800 per sovereign on old gold exchange. These offers are valid for a limited period until April 12, 2026.
Additionally, advance booking has commenced for Akshaya Tritiya celebrations on April 19 and 20, with bookings available at Rs.1000 per gram, and special booking options starting from 10% for wedding parties.
With a legacy spanning over a century, Bhima Jewellery continues to expand its footprint while upholding its core values of purity, transparency, and customer trust, reinforcing its position as one of the most preferred jewellery brands in India.
GlamBuzz
Rashmika Mandanna Brings Festive Glamour To Swarovski’s Diwali Celebration In Mumbai
Swarovski Brand Ambassador Dazzles In A Bespoke Amit Aggarwal Creation Adorned With Crystals, Celebrating Contemporary Couture, Individuality and Festive Brilliance.
Swarovski brought its signature crystal artistry to its Diwali celebrations in Mumbai, with brand ambassador Rashmika Mandanna taking centre stage in a couture ensemble by designer Amit Aggarwal. Held at The St. Regis, Mumbai, the event showcased the brand’s festive jewellery collections through a blend of fashion, craftsmanship and Indian cultural influences.


Mandanna’s outfit was a highlight of the evening. Her bespoke Cosmos Blue ensemble, featuring a sculptural corset embellished with metallic blue and Jet Hematite Swarovski crystals, reflected the meeting of innovative design and intricate craftsmanship. The creation required more than 1,200 man-hours to complete. She paired the outfit with jewellery from Swarovski’s Hyperbola and Matrix collections, including necklaces, rings, a bracelet and ear cuffs.
The event also offered a closer look at Swarovski’s festive product portfolio. The Diwali edit featured designs from Constella, Hyperbola, Mesmera and Imber, alongside pieces from the established Millenia range. Spanning jewellery, accessories and home accents, the collection highlighted the brand’s use of crystal detailing across different lifestyle categories.
Connecting the showcase with local festive traditions, Swarovski presented a crystal-inspired rangoli featuring vibrant colours and intricate patterns. The installation offered a contemporary interpretation of a traditional Indian decorative art form, bringing together cultural symbolism and the brand’s distinctive visual identity.

The celebration forms part of Swarovski’s “Festive Glam: Celebrate the Light” campaign, which encourages consumers to explore personal style through expressive jewellery and festive accessories. With its combination of couture, crystal embellishment and traditional Indian motifs, the showcase positioned the brand’s Diwali offering around individual expression and contemporary festive dressing.
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