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Coffee with Dr Chetan Kumar Mehta In conversation with Dr B Govindan

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Dr Chetan Kumar Mehta showcased the various facets of an icon of the jewellery industry:Dr B Govindan, Chairman -Bhima Jewellers, State President -AKGSMA, South Zonal Chairman – GJC, South India Head- IBJA, Chairman – KIJF.

Dr Govindan, who wears so many hats, opened his heart out as he charted his journey as an 8th standard student who was fascinated by his father’s jewellery business.His father , the legendary K. Lakshminarayana Bhattar instilled in him the ethics and honesty that was the cornerstone of a successful business.Dr Govindan learnt the “gold is Laxmi, and purity of gold in jewellery is not negotiable.”This was the mantra that earned Bhima the respectability and acceptance from consumers.

Dr Govindan spoke on how understanding the consumers taste, constant innovation to draw the consumer into the showroom was critical.His story of introducing Akshaya Tritiya in Kerala and creating a gold buying frenzy was legendary.

His passion and never say die attitude was evident when he spoke of the way he established his business in Trivandrum after the family business separation, resulting in 20 showrooms and Rs 8500 crore turnover.Bhima will be coming out with an IPO  soon; also there are plans for opening 6 to 12 showrooms in the next year.

Dr Govindan, opened his heart out on fate, faith and God.He had summon all his inner strength to accept the death of his one month old son.He said one should have faith, one’s thoughts and actions should be morally right with a belief that a superior power is watching  you.

In conclusion Dr Chetan Kumar Mehta thanked Dr Govindan for opening his heart out and inspiring the entire industry.He thanked the audience for their presence and all who joined the scintillating conversation on the YouTube channel.

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JB Insights

Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life

Ketan Kothari , Director of Augmont

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Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

Ketan Kothari , Director of Augmont

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.

Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.

Why Choose Augmont Coins?

1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.

2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.

3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.

4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.

5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.

6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.

How Tradition Meets Technology

1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.

2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.

3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.

Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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