BrandBuzz
Celebrate Every Kind of Friendship with Lukson’s F.R.I.E.N.D.S Collection
One Bond. Three Moods. Forever F.R.I.E.N.D.S.
This Friendship Day, Lukson Jewels, India’s most trusted lab-grown diamond label is bringing sparkle to every kind of bond with the launch of its F.R.I.E.N.D.S Collection. A joyful celebration of connection, personality, and personal style, the capsule draws inspiration from the iconic trio of Phoebe, Rachel, and Monica because let’s be honest, we’ve all got a little bit of each in us.
From playful charms to polished classics, the F.R.I.E.N.D.S Collection features lab-grown diamond pieces that mirror the diversity and depth of our closest friendships. Set in gold vermeil and designed with minimalist elegance, each bracelet is more than just jewellery it’s a love language for your ride-or-die crew.

“Whether you’re the quirky Phoebe, the chic Rachel, or the dependable Monica there’s something for everyone in this collection,” says Anand Lukhi, Founder & CEO of Lukson. “We wanted to honour the unique energy each friend brings into our lives, with designs that can be worn solo or stacked together to tell your story.”
Explore the Moods:
- Phoebe’s Playful Charm – Whimsical designs and fun friendship bracelets that exude creativity and joy.
- Rachel’s Polished Vibe – Elegant bangles and sleek silhouettes that are effortlessly chic.
- Monica’s Grounded Energy – Clean lines and neatly layered bracelets that tie every story together.
Made with IGL-certified lab-grown diamonds and crafted in-house with conscious materials, the F.R.I.E.N.D.S Collection is part of Lukson’s continued commitment to accessible, ethical luxury. Whether you’re gifting your bestie or treating yourself, these pieces are made to last just like your bond.
The F.R.I.E.N.D.S Collection is live exclusively on www.lukson.co and across partner platforms including Pernia’s Studio, Nykaa Fashion, Ajio, Phoenix Group, Amazon, and more.
This Friendship Day, gift your soul sisters a sparkle they’ll wear forever.
BrandBuzz
46 lakhs wedding this year in just 45 Days: Senco Gold & Diamonds Unveils Exquisite Wedding Vivaah Collection with Exciting Offers
Customers to revel in exclusive offers on Gold, Diamond, Platinum, Silver, Gossip & Gemstone purchases and a chance to win Grand Bumper Prize of Jewellery Worth Rs 10 lakhs
Senco Gold & Diamonds (Senco), one of India’s leading jewellery retailers with a legacy spanning over 85 years, proudly announces their gorgeous Wedding Vivaah Collection for the upcoming wedding season along with exciting offers. This special collection, designed for the beautiful brides-to-be, comes with exciting offers on Gold, Diamond, Platinum, Silver, Gossip, and Gemstone jewellery. With a footprint of 192+ showrooms across the country, Senco is one of the largest Pan India Jewellery Retail Brand, headquartered in Eastern India — a name synonymous with trust, tradition, and craftsmanship.t
CAIT’s latest report highlights that India’s wedding season is not just about grand celebrations—it’s an economic powerhouse. While the world gears up for Black Friday, India prepares for weddings. In just 45 days, 46 lakh weddings are expected to inject Rs.6.5 lakh crore into the economy. CAIT’s “Vocal for Local Weddings” campaign has significantly reduced the use of imported items such as Chinese lighting, artificial décor, and gift accessories, creating space for traditional artisans, jewellers, and local manufacturers to experience a massive surge in orders. This shift showcases the strength and resilience of India’s local manufacturing and craftsmanship.
Senco’s Vivaah Collection, adorned by renowned Bollywood actress and brand ambassador Kiara Advani, epitomizes the perfect blend of traditional motifs and contemporary design. The collection features a wide array of meticulously crafted ornaments—including necklaces, bangles, earrings, rings, pendants, and more—each piece reflecting the grandeur and glamour befitting the occasion.

Joita Sen, (Director and Head of Marketing and Designs at Senco Gold & Diamonds), said, ” We are delighted to unveil our stunning collection for the upcoming wedding season, complete with irresistible offers. Each exclusive design is meticulously crafted by our skilled artisans, and we aim to captivate our loyal customers with remarkable discounts on this grand collection. The wedding season is a time when families come together, and we hope to add to their joy by offering a pocket-friendly range that caters to every taste.”
Commenting on the same, Suvankar Sen (MD & CEO, Senco Gold & Diamonds), said, “To elevate the joy of the wedding season, Senco Gold & Diamonds is offering attractive discounts on the making charges of gold, diamond, silver, and platinum ornaments, along with special offers on the value of diamond, Gossip, and gemstone purchases. These exclusive benefits are designed to enhance the experience of customers as they select and gift jewelry, allowing them to explore and choose their preferred pieces from an extensive collection with added delight”.

Customers can avail themselves of these exciting discounts on wedding collection across Senco Gold & Diamonds showrooms from November 14 -December 14, 2025 and also on its online platform. Some of the exciting offers include discounts of upto 20% off on Diamond Value, upto 35% off on making charges on gold jewellery, upto 0% deduction on old gold exchange, discount of upto 15% off on MRP on purchase of Gossip Jewellery and all buyers with min bill value of Rs 5 Lakhs will get chance to get jewellery vouchers worth upto Rs 10lakhs. Additional wedding bundle package offers starts from as low as Rs 5 lakhs in Gold Jewellery (22k) and from Rs 3 lakhs in Diamond Jewellery to match every budget of customers.
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