National News
RBI buys half a tonne of gold in June 2025, gold holdings increase to 879.8 tonnes
RBI’s June gold purchase boosts reserves as gold’s share in forex holdings climbs to 12.1%, reflecting over 80% value growth in five years.
After a relatively conservative spell of gold buying, the Reserve Bank of India (RBI) stacked up almost half a tonne of gold in the last week of June. In India’s foreign exchange reserves, gold has shown the most substantial growth in recent years, with its value increasing by more than 80% over five years. The proportion of gold in India’s foreign exchange reserves rose to 12.1% as of July 18, 2025, compared to 8.9% on July 19, 2024.
RBI gold holdings increased to 879.8 tonnes as of June 27, showing a rise from 879.6 tonnes recorded the week before. The addition represents a purchase of 4 quintals during this period.
One of the main reasons for this renewed interest in gold is its role as a hedge against inflation. In times of economic uncertainty, gold is considered a safe and reliable asset. Central banks around the world have taken note of this. According to data from the World Gold Council central banks have purchased over 1,000 tonnes of gold annually for the past three years—an unusually high figure compared to previous trends.
While safety and liquidity constitute the twin objectives of reserve management in India, return optimisation is kept in view within this framework states the central bank’s latest report on foreign exchange reserves.
National News
Kalyan Jewellers Celebrates ‘Bangaliana’ with Soulful Poila Boishakh Campaign
Celebrating Bengal’s Heritage, The Campaign Blends Nostalgia, Tradition, and Craftsmanship Through Storytelling and Timeless Jewellery
Kalyan Jewellers, one of India’s most trusted jewellery brands, has unveiled a new digital campaign to mark Poila Boishakh, the Bengali New Year. Featuring actress Ritabhari Chakraborty, the film is a heartfelt ode to Bengal’s cultural identity, bringing together nostalgia, craftsmanship and the enduring legacy of traditions passed down through generations.
At the heart of the film is a tender interaction between Ritabhari and a young boy, centred around the iconic ‘Talpatar Sepai,’ a traditional palm-leaf toy that reflects Bengal’s artistic roots. As the moment unfolds, the toy becomes a subtle symbol of the region’s craftsmanship and cultural memory, drawing a connection between childhood nostalgia and the finesse of handcrafted gold jewellery. The narrative then moves to a poignant moment where an elder presents a gold necklace, capturing the emotional value of jewellery in Bengali households, where each piece is not just worn, but cherished as a symbol of love, tradition and continuity. It reflects how jewellery often carries personal histories, passed down through generations as an enduring link between the past and the present.
Built around the theme “Oitijhyer Choway Notuner Boron” (welcoming the new with a touch of tradition), the campaign reinforces Kalyan Jewellers’ positioning at the intersection of cultural legacy and contemporary relevance. The brand also showcases a curated range of traditional designs inspired by Bengal’s intricate craftsmanship and grand aesthetic sensibilities.
Reinforcing its commitment to trust and transparency, Kalyan Jewellers continues to offer its signature 4-Level Assurance Certificate, ensuring purity certification, lifetime maintenance, transparent product details, and secure buy-back policies. This initiative provides customers with complete confidence during the auspicious gold-buying season.
With this campaign, Kalyan Jewellers invites consumers to celebrate the spirit of Poila Boishakh by embracing jewellery not just as adornment, but as a living expression of heritage and storytelling.
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