BrandBuzz
Celebrate Every Kind of Friendship with Lukson’s F.R.I.E.N.D.S Collection
One Bond. Three Moods. Forever F.R.I.E.N.D.S.
This Friendship Day, Lukson Jewels, India’s most trusted lab-grown diamond label is bringing sparkle to every kind of bond with the launch of its F.R.I.E.N.D.S Collection. A joyful celebration of connection, personality, and personal style, the capsule draws inspiration from the iconic trio of Phoebe, Rachel, and Monica because let’s be honest, we’ve all got a little bit of each in us.
From playful charms to polished classics, the F.R.I.E.N.D.S Collection features lab-grown diamond pieces that mirror the diversity and depth of our closest friendships. Set in gold vermeil and designed with minimalist elegance, each bracelet is more than just jewellery it’s a love language for your ride-or-die crew.
“Whether you’re the quirky Phoebe, the chic Rachel, or the dependable Monica there’s something for everyone in this collection,” says Anand Lukhi, Founder & CEO of Lukson. “We wanted to honour the unique energy each friend brings into our lives, with designs that can be worn solo or stacked together to tell your story.”
Explore the Moods:
- Phoebe’s Playful Charm – Whimsical designs and fun friendship bracelets that exude creativity and joy.
- Rachel’s Polished Vibe – Elegant bangles and sleek silhouettes that are effortlessly chic.
- Monica’s Grounded Energy – Clean lines and neatly layered bracelets that tie every story together.
Made with IGL-certified lab-grown diamonds and crafted in-house with conscious materials, the F.R.I.E.N.D.S Collection is part of Lukson’s continued commitment to accessible, ethical luxury. Whether you’re gifting your bestie or treating yourself, these pieces are made to last just like your bond.
The F.R.I.E.N.D.S Collection is live exclusively on www.lukson.co and across partner platforms including Pernia’s Studio, Nykaa Fashion, Ajio, Phoenix Group, Amazon, and more.
This Friendship Day, gift your soul sisters a sparkle they’ll wear forever.
BrandBuzz
This Valentine’s, embrace Divine Solitaires’ 8Hearts 8Arrows as your true love language
Cupid’s New Love Language — 8Hearts, 8Arrows by Divine Solitaires
This Valentine’s Day, Divine Solitaires is empowering a new generation to express their love in the truest, most meaningful way. Taking inspiration from Cupid’s imagery associated with this special day, the brand is writing a new love language for couples where the perfect symmetry, sync and brilliance of their relationship is reflected in the distinct 8Hearts 8Arrows pattern of its flawless diamonds.
When viewed under specialised light, the true mark of a pure, brilliant Divine Solitaires’ diamond —8Hearts 8Arrows — shines through, giving new-age couples a more meaningful symbol to celebrate their romance, through the intention, precision, and brilliance of these natural solitaires. This rare visual pattern is found in only the most brilliant diamonds that have been painstakingly cut and crafted as per the highest quality standards.
“Young couples today understand and express their love very differently. They seek purity, authenticity, and meaning in their relationships—being at par and in perfect sync with each other. Only natural round diamond jewellery that reflects the 8 Hearts & 8 Arrows pattern does justice to their stories, because these diamonds reflect a love that is intentional, balanced, and truly brilliant,” says Jignesh Mehta, Founder and Managing Director, Divine Solitaires.,” says Jignesh Mehta, Founder and Managing Director, Divine Solitaires.
Each Divine Solitaires diamond is guaranteed to be natural, rare, unmatched and precious. It is meticulously checked to qualify across all 123 quality parameters, one of the most stringent diamond inspections in the world, to ensure that every solitaire delivers not just beauty, but absolute trust and transparency.
This Valentine’s Day, Divine Solitaires celebrates love that grows with time, through moments, milestones, and memories. If you’re thinking of gifting your loved one a diamond with the brilliance of 8Hearts and 8Arrows, know that you’re toasting to a perfect match!
source: Divine Solitaires
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.