BrandBuzz
Celebrate Every Kind of Friendship with Lukson’s F.R.I.E.N.D.S Collection
One Bond. Three Moods. Forever F.R.I.E.N.D.S.
This Friendship Day, Lukson Jewels, India’s most trusted lab-grown diamond label is bringing sparkle to every kind of bond with the launch of its F.R.I.E.N.D.S Collection. A joyful celebration of connection, personality, and personal style, the capsule draws inspiration from the iconic trio of Phoebe, Rachel, and Monica because let’s be honest, we’ve all got a little bit of each in us.
From playful charms to polished classics, the F.R.I.E.N.D.S Collection features lab-grown diamond pieces that mirror the diversity and depth of our closest friendships. Set in gold vermeil and designed with minimalist elegance, each bracelet is more than just jewellery it’s a love language for your ride-or-die crew.
“Whether you’re the quirky Phoebe, the chic Rachel, or the dependable Monica there’s something for everyone in this collection,” says Anand Lukhi, Founder & CEO of Lukson. “We wanted to honour the unique energy each friend brings into our lives, with designs that can be worn solo or stacked together to tell your story.”
Explore the Moods:
- Phoebe’s Playful Charm – Whimsical designs and fun friendship bracelets that exude creativity and joy.
- Rachel’s Polished Vibe – Elegant bangles and sleek silhouettes that are effortlessly chic.
- Monica’s Grounded Energy – Clean lines and neatly layered bracelets that tie every story together.
Made with IGL-certified lab-grown diamonds and crafted in-house with conscious materials, the F.R.I.E.N.D.S Collection is part of Lukson’s continued commitment to accessible, ethical luxury. Whether you’re gifting your bestie or treating yourself, these pieces are made to last just like your bond.
The F.R.I.E.N.D.S Collection is live exclusively on www.lukson.co and across partner platforms including Pernia’s Studio, Nykaa Fashion, Ajio, Phoenix Group, Amazon, and more.
This Friendship Day, gift your soul sisters a sparkle they’ll wear forever.
BrandBuzz
Puducherry CM, Raashi Khanna Inaugurate Challani Jewellery Mart Flagship Showroom In Puducherry
Actress Raashi Khanna Announced As The Brand Ambassador Of Challani Jewellery Mart
Challani Jewellery Mart, marked a significant milestone with the grand inauguration of its newest flagship showroom in Puducherry.The showroom was inaugurated by the Hon’ble Chief Minister of Puducherry Shri N. Rangasamy, in the presence of acclaimed actress Raashi Khanna, who was officially announced as the Brand Ambassador of Challani Jewellery Mart, making the celebration even more special and memorable. Present at the inauguration were Jayantilal Challani, Chairman- Challani Group of Companies and Gautham Challani, Director- Challani Jewellery Mart.
The newly launched flagship showroom features three magnificent floors, each curated to showcase jewellery in its most exquisite form. The showroom houses an extraordinary collection of timeless gold jewellery, radiant diamond creations, bridal masterpieces, contemporary ornaments .A key highlight of the new outlet was an entire floor exclusively dedicated to silver jewellery, From elegant daily wear to grand festive creations, the silver collections are designed to appeal to every generation and every style preference.
For generations, Challani Jewellery Mart has been more than a jewellery brand. It has been a part of countless celebrations, cherished memories, traditions, and emotions beautifully carried from one generation to another. Continuing this glorious legacy, the brand now brings its signature elegance and unmatched craftsmanship to Puducherry. through a spectacular new destination designed to redefine the jewellery shopping experience.
Every piece at Challani Jewellery Mart is thoughtfully designed to celebrate life’s most precious moments, transforming jewellery into emotions that last forever. Beyond jewellery, the new showroom has been envisioned as a luxurious lifestyle destination where every customer experiences warmth, comfort, grandeur, and personalised attention. The elegant interiors, refined ambience, spacious displays, and exclusive collections together create an experience that is memorable, immersive, and truly world-class.
With a strong and successful presence already winning the hearts of customers in Chennai and Madurai, Challani Jewellery Mart now extends its celebrated legacy to Puducherry. carrying forward its commitment to quality, authenticity, innovation, and timeless craftsmanship.
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