BrandBuzz
Celebrate Every Kind of Friendship with Lukson’s F.R.I.E.N.D.S Collection
One Bond. Three Moods. Forever F.R.I.E.N.D.S.
This Friendship Day, Lukson Jewels, India’s most trusted lab-grown diamond label is bringing sparkle to every kind of bond with the launch of its F.R.I.E.N.D.S Collection. A joyful celebration of connection, personality, and personal style, the capsule draws inspiration from the iconic trio of Phoebe, Rachel, and Monica because let’s be honest, we’ve all got a little bit of each in us.
From playful charms to polished classics, the F.R.I.E.N.D.S Collection features lab-grown diamond pieces that mirror the diversity and depth of our closest friendships. Set in gold vermeil and designed with minimalist elegance, each bracelet is more than just jewellery it’s a love language for your ride-or-die crew.
“Whether you’re the quirky Phoebe, the chic Rachel, or the dependable Monica there’s something for everyone in this collection,” says Anand Lukhi, Founder & CEO of Lukson. “We wanted to honour the unique energy each friend brings into our lives, with designs that can be worn solo or stacked together to tell your story.”
Explore the Moods:
- Phoebe’s Playful Charm – Whimsical designs and fun friendship bracelets that exude creativity and joy.
- Rachel’s Polished Vibe – Elegant bangles and sleek silhouettes that are effortlessly chic.
- Monica’s Grounded Energy – Clean lines and neatly layered bracelets that tie every story together.
Made with IGL-certified lab-grown diamonds and crafted in-house with conscious materials, the F.R.I.E.N.D.S Collection is part of Lukson’s continued commitment to accessible, ethical luxury. Whether you’re gifting your bestie or treating yourself, these pieces are made to last just like your bond.
The F.R.I.E.N.D.S Collection is live exclusively on www.lukson.co and across partner platforms including Pernia’s Studio, Nykaa Fashion, Ajio, Phoenix Group, Amazon, and more.
This Friendship Day, gift your soul sisters a sparkle they’ll wear forever.
BrandBuzz
CaratLane Honours Maharashtrian Heritage With New ‘CHANDRAKOR’ Collection
CaratLane Celebrates Maharashtrian Heritage Through Contemporary Jewellery Inspired By The Iconic Chandrakor Motif.
CaratLane – a TATA product, India’s leading omni-channel jewellery brand, has unveiled their new collection inspired by Chandrakor — an iconic crescent moon bindi that serves as a timeless symbol of Maratha identity, strength, and pride. Rooted in Maharashtrian tradition, the collection pays tribute to this sacred motif by capturing the deep cultural significance it carries.
Designed for jewellery enthusiasts who deeply value their heritage, each design translates the delicate crescent shape into contemporary fine jewellery, allowing wearers to celebrate Maharashtrian cultural roots with elegance.
The collection comes to life in a campaign film featuring the well-known Indian dancer and actress Mukti Mohan. The film opens with Mukti gracefully adorning the crescent-inspired Chandrakor jewellery, and transitions into an energetic celebration of Maharashtrian pride with the beats of dholtasha to reveal the beauty of Chandrakor designs.
Speaking on the launch, Saumen Bhaumik, MD, CaratLane, remarked:
“The Chandrakor motif holds a special place in Maharashtra’s cultural heritage, representing a deep sense of identity, pride and tradition. As Maharashtra comes alive in celebration of Ganesh Chaturthi, this felt like a meaningful moment to honour a symbol so deeply woven into the state’s cultural identity. With this collection, we wanted to reimagine this cherished symbol through contemporary jewellery, allowing people to appreciate and celebrate their heritage in a way that feels personal, elegant and relevant to everyday life.”
The collection is currently available in select stores and online on www.caratlane.com. Through this launch, CaratLane continues to honor its commitment to making fine jewellery more versatile, accessible, and relevant for today’s consumers.
-
National News28 minutes agoGold Loans Emerge As India’s Second-Largest Retail Credit Segment: TransUnion CIBIL
-
National News19 minutes agoMCX Gold and Silver Decline Ahead Of Key US Economic Data
-
TechBuzz9 minutes agoC4i4 Team Explores AI, Industry 4.0 Applications At IIGJ, Mega CFC
-
National News14 hours agoSenco Gold & Diamonds Welcomes Lord Ganesha Home With Jewellery That Celebrates Wisdom, Prosperity And New Beginnings
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.