GlamBuzz
#ViRosh Ki Shaadi: Rashmika Mandanna & Vijay Deverakonda Celebrate Love with Temple Gold & Timeless Tradition
An intimate 26th February 2026 wedding at ITC Mementos, Udaipur blended Telugu and Kodava rituals in a powerful tribute to heritage, craftsmanship and sacred symbolism.
In a season dominated by highly stylised celebrity weddings, #ViRosh chose something far more enduring — authenticity. On 26th February 2026, Rashmika Mandanna and Vijay Deverakonda tied the knot in an intimate ceremony at ITC Mementos Udaipur, where ritual took precedence over spectacle.
The morning ceremony honoured Vijay’s Telugu roots, steeped in temple traditions and Vedic customs. By evening, the celebrations paid homage to Rashmika’s Kodava heritage from Coorg, creating a rare cultural confluence that felt deeply personal rather than performative.
For the wedding of Rashmika Mandanna and Vijay Deverakonda, our master artisans dedicated 10 months to handcrafting a bespoke collection that honors tradition while embracing modern grandeur.
The Bride: Rashmika Mandana – Temple Architecture in Motion

- Intricate Jhumkas: Capturing the essence of divine grace.
- Statement Bangles & Hathphool: Articulating elegance in every movement.
- Ornate Hair Ornaments: A crowning touch to a legendary bridal look
Rashmika’s bridal ensemble was not just attire — it was storytelling in silk and gold.
She wore a rich rust saree edged with a striking red border, its weave adorned with temple-inspired motifs reminiscent of South Indian architecture. The embroidery mirrored sacred geometry often seen in Hyderabad’s heritage structures, giving the drape a quiet spiritual gravitas.
Her jewellery, exclusively crafted by Shree Jewellers, was a masterclass in classical artistry. Deep nakshi engraving and intricate rava granulation defined each piece. She layered a traditional choker with long harams, paired with ornate jhumkas, champasaralu, a regal mathapatti, stacked bangles, bajuband, an elaborate waist belt, anklets, a delicate nose pin and hathphool. The unmistakable jada billa adorned her braid, completing the temple aesthetic.



The effect was powerful yet graceful. Her natural makeup allowed the gold and textile craftsmanship to speak uninterrupted. The look felt timeless — untouched by fleeting bridal trends.
The Groom: Vijay Deverakonda – Gold as Authority
Vijay’s wedding attire echoed ceremony-first elegance. Draped in a white dhoti and layered with a rich red silk angavastram, he embodied classic South Indian wedding aesthetics with commanding simplicity.
But it was his jewellery that transformed the look into something unforgettable.
Also designed by Shree Jewellers, his temple-inspired gold pieces featured bold nakshi engraving and symbolic motifs. A grand haram rested across his chest, detailed with mythological elements and circular medallions. He paired it with a kasu mala and a long layered haar, creating depth and stature.



- Custom Cuffs & Earrings: Bold, structured, and refined.
- Exquisite Hip Belt: A rare masterpiece of gold craftsmanship that anchors the traditional look with a modern edge
His wrists bore an elaborate gold kada cuff, complemented by a bajuband and even traditional earrings. A broad oddiyanam belt cinched the dhoti, while subtle elephant and tiger motifs — symbolising wisdom and strength — were etched into the craftsmanship. Every detail felt intentional. Nothing ornamental. Everything meaningful.
Heavy gold. Sacred reds. Strong temple influences. The visual narrative of the wedding was clear — culture first, spectacle second.



In an era where weddings are often designed for viral moments, #ViRosh delivered something refreshingly grounded. The imagery that emerged did not rely on dramatic posing or stylised theatrics. Instead, it captured gold catching the morning light, rituals unfolding naturally, and a couple fully present in their moment.
This was not fashion disguised as tradition. It was tradition elevated by craftsmanship.
More than a celebrity union, the wedding of Rashmika and Vijay reaffirmed a timeless truth: in Indian weddings, jewellery is never just adornment. It is ancestry, artistry and identity — worn proudly, and passed forward.
GlamBuzz
Senco Gold & Diamonds Launches Its first Rourkela Store With Bhumi Pednekar Ahead Of Akshaya Tritiya
Located in Udit Nagar (Odisha), the brand’s first store, inaugurated by Bhumi Pednekar in the city, opens with much fanfare, offering a refreshed and modern retail experience for consumers
Stepping into Rourkela at one of the most meaningful moments of the year, Senco Gold & Diamonds marks the grand opening of its first store in the city ahead of Akshaya Tritiya, India’s most auspicious occasion for buying gold. With a legacy of 87 years in fine jewellery craftsmanship, the brand brings Rourkela not only a wider selection of designs but also the reassurance of enduring trust, integrity, and design excellence. As families prepare for the festive season, the store offers a refined destination that beautifully blends tradition, modernity, and the dependable quality Senco is known for.
The launch was celebrated in style, with Suvankar Sen, MD & Founder, and actor Bhumi Pednekar, who added a touch of festive sparkle to the occasion with her presence.
Designed as a modern jewellery destination, the expansive 5,000 sq. ft. store spans two floors and showcases Senco’s signature craftsmanship across gold, diamond, and platinum collections. From heirloom-inspired designs to sleek contemporary creations, the store delivers an elevated and immersive retail experience, perfectly timed for the season when shoppers look for jewellery that symbolises prosperity, celebration, and new beginnings.
Senco has unveiled its latest antique jewellery collection, thoughtfully crafted to resonate with the region’s cultural aesthetic, marking a special highlight at the store. The store showcases some of Senco’s most cherished collections, reflecting the brand’s distinctive design language and commitment to fine craftsmanship. Bringing together the charm of traditional karigari with contemporary design sensibilities, the curation strikes an effortless balance between heritage and modern style. From everyday essentials and festive gold to high-polish diamonds and handcrafted statement pieces, the store offers a thoughtfully curated selection that honours India’s rich legacy while seamlessly aligning with modern elegance.
Actor Bhumi Pednekar Said:

“I’ve always loved how Senco creates jewellery that feels effortless yet striking. There’s a warmth and authenticity in their pieces that I really connect with, because you can see the heart, the craft, and the story behind every design. With Akshaya Tritiya coming up, it feels even more special to be here today. This is such a meaningful time for families to bring home jewellery that symbolises prosperity and new beginnings. I’m excited for Rourkela to experience jewellery that not only looks beautiful but also feels personal and purposeful.”
Speaking at the launch, Suvankar Sen, MD & CEO, Senco Gold & Diamonds, Said:
“Rourkela represents a promising market with a deep cultural and emotional connection to jewellery, especially during auspicious occasions like Akshaya Tritiya. As we continue expanding across India, our focus remains on exceptional product quality, design excellence, and a customer-first retail experience. Having Bhumi with us today adds an extra layer of meaning; her grounded, conscious, and contemporary style reflects the very values Senco stands for, values shaped by an 87-year legacy of trust and craftsmanship.”

Joita Sen, Director, Head of Marketing and Designs, added, Said:

“Opening in Rourkela ahead of Akshaya Tritiya makes this moment truly special for us. Eastern India has always been integral to Senco’s journey, and with this store, we are bringing our heritage of trust, quality, and design innovation even closer to customers here. Our aim is to offer a seamless, modern, and warm retail experience that matches the evolving aspirations of the city.”
Strategically located in Udit Nagar, the store is poised to become a key jewellery destination for shoppers in Rourkela, blending Senco’s rich heritage with a contemporary, welcoming retail environment at the perfect time for festive buying.
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