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#ViRosh Ki Shaadi: Rashmika Mandanna & Vijay Deverakonda Celebrate Love with Temple Gold & Timeless Tradition

An intimate 26th February 2026 wedding at ITC Mementos, Udaipur blended Telugu and Kodava rituals in a powerful tribute to heritage, craftsmanship and sacred symbolism.

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In a season dominated by highly stylised celebrity weddings, #ViRosh chose something far more enduring — authenticity. On 26th February 2026, Rashmika Mandanna and Vijay Deverakonda tied the knot in an intimate ceremony at ITC Mementos Udaipur, where ritual took precedence over spectacle.

The morning ceremony honoured Vijay’s Telugu roots, steeped in temple traditions and Vedic customs. By evening, the celebrations paid homage to Rashmika’s Kodava heritage from Coorg, creating a rare cultural confluence that felt deeply personal rather than performative.

For the wedding of Rashmika Mandanna and Vijay Deverakonda, our master artisans dedicated 10 months to handcrafting a bespoke collection that honors tradition while embracing modern grandeur.

The Bride: Rashmika Mandana – Temple Architecture in Motion

  • Intricate Jhumkas: Capturing the essence of divine grace.
  • Statement Bangles & Hathphool: Articulating elegance in every movement.
  • Ornate Hair Ornaments: A crowning touch to a legendary bridal look

Rashmika’s bridal ensemble was not just attire — it was storytelling in silk and gold.

She wore a rich rust saree edged with a striking red border, its weave adorned with temple-inspired motifs reminiscent of South Indian architecture. The embroidery mirrored sacred geometry often seen in Hyderabad’s heritage structures, giving the drape a quiet spiritual gravitas.

Her jewellery, exclusively crafted by Shree Jewellers, was a masterclass in classical artistry. Deep nakshi engraving and intricate rava granulation defined each piece. She layered a traditional choker with long harams, paired with ornate jhumkas, champasaralu, a regal mathapatti, stacked bangles, bajuband, an elaborate waist belt, anklets, a delicate nose pin and hathphool. The unmistakable jada billa adorned her braid, completing the temple aesthetic.

The effect was powerful yet graceful. Her natural makeup allowed the gold and textile craftsmanship to speak uninterrupted. The look felt timeless — untouched by fleeting bridal trends.

The Groom: Vijay Deverakonda – Gold as Authority

Vijay’s wedding attire echoed ceremony-first elegance. Draped in a white dhoti and layered with a rich red silk angavastram, he embodied classic South Indian wedding aesthetics with commanding simplicity.

But it was his jewellery that transformed the look into something unforgettable.

Also designed by Shree Jewellers, his temple-inspired gold pieces featured bold nakshi engraving and symbolic motifs. A grand haram rested across his chest, detailed with mythological elements and circular medallions. He paired it with a kasu mala and a long layered haar, creating depth and stature.

  • Custom Cuffs & Earrings: Bold, structured, and refined.
  • Exquisite Hip Belt: A rare masterpiece of gold craftsmanship that anchors the traditional look with a modern edge

His wrists bore an elaborate gold kada cuff, complemented by a bajuband and even traditional earrings. A broad oddiyanam belt cinched the dhoti, while subtle elephant and tiger motifs — symbolising wisdom and strength — were etched into the craftsmanship. Every detail felt intentional. Nothing ornamental. Everything meaningful.

Heavy gold. Sacred reds. Strong temple influences. The visual narrative of the wedding was clear — culture first, spectacle second.

In an era where weddings are often designed for viral moments, #ViRosh delivered something refreshingly grounded. The imagery that emerged did not rely on dramatic posing or stylised theatrics. Instead, it captured gold catching the morning light, rituals unfolding naturally, and a couple fully present in their moment.

This was not fashion disguised as tradition. It was tradition elevated by craftsmanship.

More than a celebrity union, the wedding of Rashmika and Vijay reaffirmed a timeless truth: in Indian weddings, jewellery is never just adornment. It is ancestry, artistry and identity — worn proudly, and passed forward.

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GlamBuzz

Kriti Sanon Joins GIVA As Investor and Brand Ambassador

Move Marks A Strategic Partnership As GIVA Strengthens Its Position In India’s Fast-Growing Fine Jewellery Market

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GIVA, India’s leading fine jewellery brand, today announced National Award-winning actor and entrepreneur Kriti Sanon as both Brand Ambassador and Strategic Investor, marking a significant milestone in the company’s growth journey.

The announcement builds on GIVA’s recent campaign launch with Kriti Sanon, Style, Sealed in Silver, signalling a deeper long-term association between the actor and the brand. Beyond capital, Kriti’s association with GIVA will extend across brand-building, collection design inputs, and consumer engagement, leveraging her strong understanding of fashion, culture, and aspirational young audiences as the brand enters its next phase of growth.

Today, the brand is increasingly focused on a new generation of consumers who view jewellery as an extension of personal style, aspirational, design-led, and made for everyday expression rather than just occasions.

Over the last six years, GIVA has emerged as one of India’s fastest-growing omnichannel jewellery brands, with a rapidly expanding footprint across silver jewellery, gold, and lab-grown diamonds. Today, the brand operates over 300+ stores across the country and Sri Lanka and has built a strong connection with young Indian consumers looking for jewellery that feels personal, expressive, and worn beyond occasion.

Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA entered the market with a clear thesis that India lacked a strong, organised player in the everyday fine silver jewellery category. At a time when silver jewellery remained fragmented and largely occasion-led, GIVA built a design-forward brand focused on young consumers seeking authentic, accessible jewellery they could wear every day. 

Speaking on the announcement, Ishendra Agarwal, Founder, GIVA, said:

“Kriti joining GIVA as both ambassador and investor marks a strategic milestone for the brand. She strongly resonates with the new generation of consumers confident, expressive, and deeply individualistic that GIVA is building for. Her investment reflects a shared belief in our long-term vision and the future of design-led fine jewellery in India. Over the years, GIVA has built a strong emotional connection with consumers, and we are excited to have Kriti partner with us as we enter our next phase of growth.”

Speaking about the partnership, Kriti Sanon said: 

“What drew me to GIVA was never just the jewellery, it was the conviction behind the brand. From the very beginning, GIVA understood something that many miss: that young India doesn’t want to be dressed, they want to express. And GIVA has built a language for that. By the time we started discussing a partnership, I already believed deeply in the vision. I’ve watched this brand earn real trust, real love, and I wanted to be part of what comes next. And as an investor, I’m here to help shape what it becomes, bringing my instincts around fashion, storytelling, and design to a brand I genuinely believe in.”

Kriti’s strategic investment comes on the heels of GIVA’s ₹530 crore Series C round led by Creaegis, with participation from Premji Invest, Epiq Capital, and Edelweiss Discovery Fund capital being deployed towards retail expansion, technology, supply chain strengthening, and growth in newer categories including lab-grown diamonds.

With design, distribution, and now a deeper creative partnership at its core, GIVA is building towards becoming the defining fine jewellery brand for a new generation of Indian consumers.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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