OurBuzz
BIJS 2023 opens with a grand inauguration in Kolkata
Bengal International Jewellery Show 2023 was inaugurated by Joy Alukkas, CMD, Joyalukkas Group alongwith Ali Saleh Baterfi Al Kindi, Vice Chairman, Federation of Council of Saudi Chamber, Jeddah, Saudi Arabia today, 8 December 2023, at Milan Mela Exhibition Complex , Kolkata.
The grand opening saw the presence of stalwarts and dignitaries including Mr. Samar Kumar De, President, SSBC; Mr. Arun Kumar Varma, President, BGJA; Mr. Tagar Chandra Poddar, General Secretary, Bangiya Swarna Shilpi Samiti; Ms.Kranti Nagvekar, Founder and MD, KNC Services; Mr. Suvankar Sen, Chairman and MD, Senco Gold; Saiyam Mehra, Chairman, GJC; Mr. Suber Sen, Chairman, B.C. Sen Jewellers, Mr. Pankaj Pariekh, Regional Chairman, GJEPC amongst others.
The 4th edition of the BIJS organised and promoted by KNC Services, will run from 8th to 10th December, 2023.
BIJS features 250+ exhibitors.50+ retail chains and 200+ overseas buyers are visiting the show.10000+ domestic visitors are expected to attend the show.
BrandBuzz
Heer By GIVA Takes Its Proposal Storytelling To The Streets Of Mumbai
Heer By GIVA Takes Its Proposal Series To Mumbai’s Streets With A Life-Sized Ring Box Cab Activation Featuring The Spirit Of Modern Love and Meaningful Storytelling.
Heer by GIVA, GIVA’s newly launched fine jewellery brand offering gold and lab-grown diamond jewellery, is taking the celebration of modern love to the streets of Mumbai with a striking cab branding activation. Building on the momentum of its emotionally engaging Proposal Series featuring brand ambassador Anushka Sharma, the activation transforms an everyday commute into an immersive brand experience, bringing the campaign beyond digital screens and into the heart of the city.
Designed to turn heads, the cab features a life-sized Heer ring box, transforming an everyday ride into an unforgettable brand experience. Running across Mumbai for three days, the activation is expected to spark curiosity and conversation, with passersby doing a double take as they spot what appears to be Anushka Sharma inside the cab—only to discover it’s part of Heer by GIVA’s latest campaign.
The activation builds on the momentum of the Heer by GIVA Proposal Series, which celebrates authentic proposal stories and the emotions that define life’s most meaningful milestones. Moving beyond conventional product storytelling, the series positions fine jewellery as an integral part of modern love stories, capturing genuine moments of anticipation, joy, and commitment.
Talking about the activation, Resha Jain, Chief Brand Officer, GIVA, said:
“Jewellery is never just about the piece, it’s about the moment it represents. With this activation, we’re taking the emotion behind our Proposal Series beyond digital screens and into everyday life, creating moments of surprise, curiosity, and connection across Mumbai.”
As Heer by GIVA continues to redefine contemporary fine jewellery through meaningful storytelling, the campaign reflects the brand’s vision of creating emotional connections while making gold and lab-grown diamond jewellery a part of life’s most cherished moments.
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