OurBuzz
BIJS 2023 opens with a grand inauguration in Kolkata
Bengal International Jewellery Show 2023 was inaugurated by Joy Alukkas, CMD, Joyalukkas Group alongwith Ali Saleh Baterfi Al Kindi, Vice Chairman, Federation of Council of Saudi Chamber, Jeddah, Saudi Arabia today, 8 December 2023, at Milan Mela Exhibition Complex , Kolkata.
The grand opening saw the presence of stalwarts and dignitaries including Mr. Samar Kumar De, President, SSBC; Mr. Arun Kumar Varma, President, BGJA; Mr. Tagar Chandra Poddar, General Secretary, Bangiya Swarna Shilpi Samiti; Ms.Kranti Nagvekar, Founder and MD, KNC Services; Mr. Suvankar Sen, Chairman and MD, Senco Gold; Saiyam Mehra, Chairman, GJC; Mr. Suber Sen, Chairman, B.C. Sen Jewellers, Mr. Pankaj Pariekh, Regional Chairman, GJEPC amongst others.
The 4th edition of the BIJS organised and promoted by KNC Services, will run from 8th to 10th December, 2023.
BIJS features 250+ exhibitors.50+ retail chains and 200+ overseas buyers are visiting the show.10000+ domestic visitors are expected to attend the show.
GlamBuzz
P.C. Chandra Jewellers Appoints Ayushmann Khurrana as National Brand Ambassador
Strategic Partnership Signals Shift Towards Youth-Focused, Pan-India Expansion and Authentic Storytelling
P.C. Chandra Jewellers has appointed Ayushmann Khurrana as its national brand ambassador, marking a significant step in its journey towards becoming a pan-India jewellery brand.
This strategic move reflects the brand’s intent to connect with a younger demographic, shifting away from traditional bridal-centric positioning to focus on authentic, everyday moments and meaningful storytelling.
As part of its expansion strategy, the brand is scaling its retail footprint across Tier 1 and Tier 2 markets, moving beyond its strong regional presence. By partnering with Ayushmann Khurrana, known for his relatability and contemporary appeal, the brand aims to build stronger connections and establish relevance in new geographies.
The campaign departs from high-glamour bridal narratives, instead embracing authenticity-led branding. Khurrana’s persona aligns with the brand’s vision of modernising its heritage craftsmanship narrative for today’s evolving consumers.
With this collaboration, P.C. Chandra Jewellers reinforces its commitment to building deeper consumer engagement and expanding its presence across the Indian jewellery market.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.