GJEPC has launched the first phase of its Middle East door-to-door (D2D) campaign for IIJS Bharat Premiere, beginning with participation at the Sharjah Jewellery Show in the UAE. The campaign aims to strengthen engagement with key jewellery retailers and wholesalers across the region while promoting IIJS Bharat Premiere as a sourcing destination for the Middle Eastern trade. Through direct interactions with prominent retailers in the UAE, the initiative seeks to build stronger industry connections and gain deeper insights into the evolving dynamics of the local jewellery market.

The UAE was selected as the starting point of the Middle East roadshow due to its position as a global luxury goods hub and its diverse consumer base. Through the campaign, GJEPC plans to invite more than 800 trade buyers from across the Middle East to attend IIJS Bharat Premiere from 5th to 10th August in Mumbai at JWCC and Nesco, creating opportunities for new business partnerships and expanding the reach of Indian jewellery manufacturers in the region.

As part of the outreach programme, the IIJS Bharat Premiere team also met jewellery professionals from Bahrain at the exclusive Bahrain Pavilion during the Sharjah Jewellery Show. These interactions are expected to help Indian manufacturers better understand the aesthetic preferences and sourcing requirements of buyers from the Gulf market.