OurBuzz
BIJS 2023 opens with a grand inauguration in Kolkata
Bengal International Jewellery Show 2023 was inaugurated by Joy Alukkas, CMD, Joyalukkas Group alongwith Ali Saleh Baterfi Al Kindi, Vice Chairman, Federation of Council of Saudi Chamber, Jeddah, Saudi Arabia today, 8 December 2023, at Milan Mela Exhibition Complex , Kolkata.
The grand opening saw the presence of stalwarts and dignitaries including Mr. Samar Kumar De, President, SSBC; Mr. Arun Kumar Varma, President, BGJA; Mr. Tagar Chandra Poddar, General Secretary, Bangiya Swarna Shilpi Samiti; Ms.Kranti Nagvekar, Founder and MD, KNC Services; Mr. Suvankar Sen, Chairman and MD, Senco Gold; Saiyam Mehra, Chairman, GJC; Mr. Suber Sen, Chairman, B.C. Sen Jewellers, Mr. Pankaj Pariekh, Regional Chairman, GJEPC amongst others.
The 4th edition of the BIJS organised and promoted by KNC Services, will run from 8th to 10th December, 2023.
BIJS features 250+ exhibitors.50+ retail chains and 200+ overseas buyers are visiting the show.10000+ domestic visitors are expected to attend the show.
DiamondBuzz
 De Beers Reimagines The Bridal Market With “Desert Diamonds.”
Brown and Yellow Diamonds Are Being Repositioned As Rare, Emotionally Resonant Alternatives To Traditional Colorless Stones
On April 13, 2026, De Beers officially expanded its “Desert Diamonds” concept into the bridal sector, introducing a sophisticated palette of lighter, warmer-toned diamonds. This strategic move follows the successful October 2025 launch of the Ombre range, aiming to redefine luxury for modern couples who prioritize authenticity and individuality. The Desert Diamonds bridal launch in the US offers solitaire rings, three-stone rings, diamond bands, and eternity-style pieces, with prices undisclosed.
Strategic Shift & Product Offerings
Historically undervalued, brown and yellow diamonds are being repositioned as rare, emotionally resonant alternatives to traditional colorless stones. The new bridal collection features:
- A Subtle Palette:Â Soft sand, warm white, and gentle champagne hues.
- Classic Formats:Â Solitaires, three-stone rings, and eternity bands.
- Designer Collaborations:Â Over 60 designers, including Kindred Lubeck, have contributed to the line to ensure a diverse, accessible aesthetic.
Cultural & Marketing Impact
The collection leverages significant cultural momentum, bolstered by celebrity endorsements, most notably Bad Bunny, who wore a bespoke Desert Diamond during the 2026 Super Bowl. De Beers is utilizing an integrated marketing campaign to frame these stones as symbols of a couple’s unique journey. By treating “Desert Diamonds” as an industry-wide program, De Beers seeks to reignite global desire for natural diamonds through personal storytelling and modern rarity.
Material Science Is A Critical Component Of Jewellery Education
 De Beers Reimagines The Bridal Market With “Desert Diamonds.”
Platinum Jewellery Gains Share Amid Record Gold Prices, PGI Reports Q4 2025 Market Shifts
Shringar House of Mangalsutra Unveils 3,000+ Designs, Targets Emerging Markets Ahead of Akshaya Tritiya
 De Beers Reimagines The Bridal Market With “Desert Diamonds.”
Material Science Is A Critical Component Of Jewellery Education
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National News3 days agoShringar House of Mangalsutra Unveils 3,000+ Designs, Targets Emerging Markets Ahead of Akshaya Tritiya
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DiamondBuzz15 hours ago De Beers Reimagines The Bridal Market With “Desert Diamonds.”
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Education15 hours agoMaterial Science Is A Critical Component Of Jewellery Education
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International News15 hours agoPlatinum Jewellery Gains Share Amid Record Gold Prices, PGI Reports Q4 2025 Market Shifts
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.