OurBuzz
BIJS 2023 opens with a grand inauguration in Kolkata
Bengal International Jewellery Show 2023 was inaugurated by Joy Alukkas, CMD, Joyalukkas Group alongwith Ali Saleh Baterfi Al Kindi, Vice Chairman, Federation of Council of Saudi Chamber, Jeddah, Saudi Arabia today, 8 December 2023, at Milan Mela Exhibition Complex , Kolkata.
The grand opening saw the presence of stalwarts and dignitaries including Mr. Samar Kumar De, President, SSBC; Mr. Arun Kumar Varma, President, BGJA; Mr. Tagar Chandra Poddar, General Secretary, Bangiya Swarna Shilpi Samiti; Ms.Kranti Nagvekar, Founder and MD, KNC Services; Mr. Suvankar Sen, Chairman and MD, Senco Gold; Saiyam Mehra, Chairman, GJC; Mr. Suber Sen, Chairman, B.C. Sen Jewellers, Mr. Pankaj Pariekh, Regional Chairman, GJEPC amongst others.
The 4th edition of the BIJS organised and promoted by KNC Services, will run from 8th to 10th December, 2023.
BIJS features 250+ exhibitors.50+ retail chains and 200+ overseas buyers are visiting the show.10000+ domestic visitors are expected to attend the show.
BrandBuzz
Kalyan Jewellers Unveils New Campaign Celebrating The Nimah Collection
Directed By Priyadarshan and Featuring Sreeleela and Kalyani Priyadarshan, The Campaign Reimagines Temple Jewellery As A Timeless Blend Of Heritage, Strength, and Contemporary Elegance
Kalyan Jewellers has unveiled a new brand campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan.
Built around the idea of “A Legacy You Wear,” the campaign presents a cinematic interpretation of India’s temple jewellery traditions, positioning them as enduring expressions of identity, strength, and artistry. Through a narrative-led approach, the film brings together mythology and classical performance to present temple jewellery beyond traditional settings.
The campaign unfolds through two complementary personas. Sreeleela’s character reflects strength and discipline, transitioning from archery to classical dance, with bold temple jewellery reinforcing a sense of power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, with jewellery that highlights finer detailing and understated elegance. Together, the film positions the Nimah collection as heritage jewellery designed to remain relevant across generations.
The Nimah collection draws inspiration from South Indian temple jewellery and is defined by intricate Nakashi (hand-carved) work. The range includes statement bridal necklaces and haarams, temple-inspired chokers, earrings and jhumkas, as well as rings and chains, designed for both bridal and festive occasions.
As part of Kalyan Jewellers’ commitment to trust and transparency, every piece from the Nimah collection comes with the brand’s 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, with the Nimah collection available at Kalyan Jewellers showrooms, offering patrons an experience of jewellery defined by divinity, tradition, and enduring elegance.
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