OurBuzz
BIJS 2023 opens with a grand inauguration in Kolkata
Bengal International Jewellery Show 2023 was inaugurated by Joy Alukkas, CMD, Joyalukkas Group alongwith Ali Saleh Baterfi Al Kindi, Vice Chairman, Federation of Council of Saudi Chamber, Jeddah, Saudi Arabia today, 8 December 2023, at Milan Mela Exhibition Complex , Kolkata.
The grand opening saw the presence of stalwarts and dignitaries including Mr. Samar Kumar De, President, SSBC; Mr. Arun Kumar Varma, President, BGJA; Mr. Tagar Chandra Poddar, General Secretary, Bangiya Swarna Shilpi Samiti; Ms.Kranti Nagvekar, Founder and MD, KNC Services; Mr. Suvankar Sen, Chairman and MD, Senco Gold; Saiyam Mehra, Chairman, GJC; Mr. Suber Sen, Chairman, B.C. Sen Jewellers, Mr. Pankaj Pariekh, Regional Chairman, GJEPC amongst others.
The 4th edition of the BIJS organised and promoted by KNC Services, will run from 8th to 10th December, 2023.
BIJS features 250+ exhibitors.50+ retail chains and 200+ overseas buyers are visiting the show.10000+ domestic visitors are expected to attend the show.
BrandBuzz
Jos Alukkas Partners with M4Marry to Celebrate New Beginnings Through ‘Second Sunrises’ Campaign
The Collaboration Highlights Stories of Love, Resilience, and Fresh Starts, Redefining Modern Relationships and Meaningful Milestones
Jos Alukkas, a trusted name in quality, innovation, and contemporary jewellery in India, takes the Second Sunrises campaign forward by partnering with M4Marry for individuals seeking second marriage.
The collaboration builds on Jos Alukkas’ recent campaign featuring actor Dulquer Salmaan, which included the launch of the ad film ‘My Best Friend’s Wedding’. The film starred Suhasini Maniratnam and Keerthy Suresh and beautifully portrayed the emotional bond between a mother and son on the day of her wedding—reinforcing the idea that it is never too late to embrace new beginnings.
Further strengthening this narrative, Jos Alukkas also introduced its podcast ‘Second Sunrises’, hosted by Suhasini Maniratnam, featuring inspiring conversations with women from cinema, media, sports, and literature.
Commenting on the partnership, John Alukkas, Managing Director, Jos Alukkas, said,

“At Jos Alukkas, we believe in walking the talk. Our campaigns are designed to resonate deeply, reflect real-life values, and inspire progressive conversations around relationships. We are happy that the campaign is opening more dialogue and empowering individuals to take a step in the right direction. Campaigns by Jos Alukkas go beyond storytelling or simply reflecting relationships—we believe everyone should have the courage to shape their own life narratives.”
Smitha Vasudevan, Head of Digital Classifieds at Malayala Manorama, M4marry, said,
“We are proud to partner with Jos Alukkas in celebrating the power of new beginnings. M4marry’s ‘Second Sunrises’ offers a safe and secure platform for members to connect with those with similar interests and hopes. We trust this platform will serve as a strong foundation, supporting many individuals in discovering new beginnings and building meaningful, lasting relationships.

This collaboration reflects our shared commitment to inclusivity, integrity, and the power of genuine companionship. We believe it will help people connect with confidence and embrace relationships with those who resonate with them.”
Sheril Maria Abraham, Product Head, M4marry, said, “M4marry’s ‘Second Sunrises’ is designed to offer a seamless experience for those seeking fresh beginnings. With ‘Second Sunrises,’ we have engineered a global, inclusive platform that addresses the specific requirements of individuals seeking fresh beginnings. Our goal was to eliminate traditional friction points in the matchmaking process, providing a space that respects privacy while fostering genuine connection. Partnering with Jos Alukkas allows us to align our vision with a brand that embodies the values of trust and celebration, ensuring our users feel empowered as they embrace their next chapter.”
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