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Bhima Jewellery Redefines Bridal Shopping with Exclusive ‘Fairytale Weddings’ Expo

Experience a Magical Wedding Journey with 100+ Wedding Sets, Special Packages, Expert Makeup Tips, and More at Bhima’s Grand Bridal Event Across Three Locations.

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Bhima Jewellery is all set to transform the wedding shopping experience with its exclusive Bhima Fairytale Weddings, an extraordinary event that promises to elevate every bride’s journey. As a leading name in the bridal jewellery industry with a rich 100-year legacy and a history of gracing over four crore weddings, Bhima invites brides and their families to experience a truly unique bridal expo and sale.

This one-of-a-kind event will take place across three prominent locations: the Trivandrum showroom from March 14 to 20, the Attingal showroom from March 21 to 24, and the Pothencode showroom from March 27 to 30. Guests will be treated to an exceptional selection of over 100 wedding sets, each crafted to perfection. In addition to showcasing these exquisite collections, Bhima offers exclusive wedding packages and advance booking deals that ensure customers get the best value for their jewellery and wedding-related services.

Brides-to-be will also benefit from expert advice and styling tips from renowned celebrity makeup artists like Vikas VKS and Jaanmoni Das, ensuring they look their absolute best on their special day. Bhima’s Fairytale Weddings event is more than just a sale—it’s a celebration of love, tradition, and timeless elegance, curated to make every wedding magical.

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National News

Will RBI Rate Hikes Make Gold Loans Costlier?

With Bullion rIces Sliding From Recent Peaks, Borrowers Face A Dual Squeeze: Potential Upward Adjustments On Floating Borrowing Costs and Lower Loan Amounts Against Pledged jJewellery.

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Potential rate hikes by the Reserve Bank of India (RBI) could push borrowing costs higher across the financial system, but the transmission to gold loans will not be immediate or uniform across all lenders, analysts and industry executives said.  With bullion prices sliding from recent peaks, borrowers face a dual squeeze: potential upward adjustments on floating borrowing costs and lower loan amounts against pledged jewellery.

Key Takeaways for Borrowers & Lenders

Non-Uniform Transmission: A repo rate hike does not guarantee a 1:1 surge in gold loan rates. Lenders pricing credit via non-bank finance company (NBFC) cost-of-funds channels may adjust rates on a different timeline compared to banks operating direct floating-rate transmission models.

Loan Structure Matters: Existing fixed-rate borrowers remain protected for their contract term, while floating-rate borrowers face higher interest costs upon contract reset dates.

Collateral & LTV Risk: A fall in gold prices reduces the value of pledged collateral relative to total debt. Lenders are required under RBI regulations to enforce a strict loan-to-value (LTV) ceiling of 75%, leaving borrowers vulnerable to margin calls or mandatory partial pay-downs if market prices breach regulatory margins.

Commercial banks experience a high and direct immediate impact from a central bank rate hike, as their benchmark-linked External Benchmark Lending Rates (EBLR) force floating borrowing costs to reset quickly.

In contrast, gold loan NBFCs face a moderate or delayed impact, with interest rate adjustments depending on their broader liability structure, wholesale borrowing costs, and competitive market positioning.

For fixed-rate contracts, a rate hike has no immediate impact, keeping borrowing costs steady until the specified term ends. Conversely, floating-rate contracts carry a high impact, with interest charges stepping upward automatically on the loan’s next periodic reset date.

Strategic Considerations

Borrowers considering a gold loan amidst rate uncertainty and volatile commodity prices should evaluate the following structural factors:

Calculate Servicing Capacity: Assess whether monthly cash outflows can accommodate potential interest rate resets on floating-rate agreements.

Review LTV Margins: Evaluate pledged jewellery value at current spot rates to maintain a safety cushion above the mandatory 75% LTV regulatory threshold, mitigating auction risk during sharp gold pullbacks.

Compare Fine Print: Look past headline interest rates to evaluate reset frequencies, processing charges, prepayment penalties, and default auction clauses across competing bank and NBFC offerings.

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