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Bhima Jewellery Redefines Bridal Shopping with Exclusive ‘Fairytale Weddings’ Expo

Experience a Magical Wedding Journey with 100+ Wedding Sets, Special Packages, Expert Makeup Tips, and More at Bhima’s Grand Bridal Event Across Three Locations.

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Bhima Jewellery is all set to transform the wedding shopping experience with its exclusive Bhima Fairytale Weddings, an extraordinary event that promises to elevate every bride’s journey. As a leading name in the bridal jewellery industry with a rich 100-year legacy and a history of gracing over four crore weddings, Bhima invites brides and their families to experience a truly unique bridal expo and sale.

This one-of-a-kind event will take place across three prominent locations: the Trivandrum showroom from March 14 to 20, the Attingal showroom from March 21 to 24, and the Pothencode showroom from March 27 to 30. Guests will be treated to an exceptional selection of over 100 wedding sets, each crafted to perfection. In addition to showcasing these exquisite collections, Bhima offers exclusive wedding packages and advance booking deals that ensure customers get the best value for their jewellery and wedding-related services.

Brides-to-be will also benefit from expert advice and styling tips from renowned celebrity makeup artists like Vikas VKS and Jaanmoni Das, ensuring they look their absolute best on their special day. Bhima’s Fairytale Weddings event is more than just a sale—it’s a celebration of love, tradition, and timeless elegance, curated to make every wedding magical.

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National News

Correction In Gold Prices Prompts Margin Calls On Some Bullet‑Repayment Gold Loans

NBFCs, Have Started Shifting Toward EMI Based Gold Loan Products To Reduce LTV Vulnerability

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A sharp correction in gold prices over recent months has prompted margin calls on some bullet‑repayment gold loans, while EMI (regular‑instalment) loans have stayed largely insulated; this dynamic and recent RBI rules (effective April 1, 2026) have pushed non‑bank lenders to migrate toward EMI‑based products to reduce future margin‑call risk.

Bullet loans keep principal outstanding until maturity, so a fall in gold’s market value raises the loan‑to‑value (LTV) ratio quickly and can trigger margin calls or demands for extra collateral; lenders have invoked margin calls in some cases as prices fell over five months.

EMI loans reduce outstanding principal every month, creating an equity cushion that buffers the borrower against modest price corrections and so have remained largely unaffected in the recent correction.

Market participants attribute the correction to geopolitical events and renewed concerns about interest‑rate trajectories, which reduced safe‑haven flows and weighed on prices.

Key elements of the new RBI gold‑loan framework (effective April 1, 2026)

  • Tiered LTV caps: 85% for loans up to Rs 2.5 lakh, 80% for Rs 2.5–5 lakh, and 75% above Rs 5 lakh. This standardises collateral limits across lenders.
  • Requirement that borrowers repay principal and interest within 12 months (ending the widespread practice of rolling by paying only interest) and stricter auction/valuation and borrower‑protection rules (30‑day average or previous‑day price for valuation, faster release of gold on closure, mandated disclosures, auction reserve pricing rules).
  • LTV for bullet loans must be calculated on the total amount repayable at maturity, which makes bullet structures less attractive under the new framework.

Industry response and product shift

  • Non‑bank lenders (NBFCs, smaller finance companies) have started shifting toward EMI‑based gold‑loan products to reduce LTV vulnerability and margin‑call exposure, and to align with RBI’s consumer‑protection and repayment‑discipline aims.
  • Lenders say they can manage risks on short‑term loans and through active LTV monitoring, but the structural incentive now favours EMI schedules because they steadily reduce outstanding balances.
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