National News
Bhima Jewellery Redefines Bridal Shopping with Exclusive ‘Fairytale Weddings’ Expo
Experience a Magical Wedding Journey with 100+ Wedding Sets, Special Packages, Expert Makeup Tips, and More at Bhima’s Grand Bridal Event Across Three Locations.
Bhima Jewellery is all set to transform the wedding shopping experience with its exclusive Bhima Fairytale Weddings, an extraordinary event that promises to elevate every bride’s journey. As a leading name in the bridal jewellery industry with a rich 100-year legacy and a history of gracing over four crore weddings, Bhima invites brides and their families to experience a truly unique bridal expo and sale.
This one-of-a-kind event will take place across three prominent locations: the Trivandrum showroom from March 14 to 20, the Attingal showroom from March 21 to 24, and the Pothencode showroom from March 27 to 30. Guests will be treated to an exceptional selection of over 100 wedding sets, each crafted to perfection. In addition to showcasing these exquisite collections, Bhima offers exclusive wedding packages and advance booking deals that ensure customers get the best value for their jewellery and wedding-related services.
Brides-to-be will also benefit from expert advice and styling tips from renowned celebrity makeup artists like Vikas VKS and Jaanmoni Das, ensuring they look their absolute best on their special day. Bhima’s Fairytale Weddings event is more than just a sale—it’s a celebration of love, tradition, and timeless elegance, curated to make every wedding magical.
National News
BlueStone, SafeGold Launch Platform To Convert Idle Gold Into Digital Assets
New initiative enables customers to earn around 4% annual returns in gold grams while supporting gold monetisation and reducing import dependence.
SafeGold has partnered with BlueStone to launch a platform that enables consumers to convert idle physical gold into digital gold, lease it out and earn an annual yield of around 4% in gold grams. The initiative aims to mobilise India’s vast household gold reserves while reducing the country’s dependence on gold imports.
Customers can bring their old gold jewellery or coins to BlueStone stores, where the gold will be assayed, digitised and converted into digital gold through the SafeGold platform. They can then lease their holdings and earn returns in gold grams, allowing their gold holdings to grow irrespective of price movements.
India is estimated to hold nearly 30,000 tonnes of household gold, much of which remains idle. According to SafeGold, bringing even a fraction of this gold into the formal economy can improve capital availability for the jewellery industry while lowering the need for fresh imports.
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