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Bhima Jewellery Redefines Bridal Shopping with Exclusive ‘Fairytale Weddings’ Expo

Experience a Magical Wedding Journey with 100+ Wedding Sets, Special Packages, Expert Makeup Tips, and More at Bhima’s Grand Bridal Event Across Three Locations.

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Bhima Jewellery is all set to transform the wedding shopping experience with its exclusive Bhima Fairytale Weddings, an extraordinary event that promises to elevate every bride’s journey. As a leading name in the bridal jewellery industry with a rich 100-year legacy and a history of gracing over four crore weddings, Bhima invites brides and their families to experience a truly unique bridal expo and sale.

This one-of-a-kind event will take place across three prominent locations: the Trivandrum showroom from March 14 to 20, the Attingal showroom from March 21 to 24, and the Pothencode showroom from March 27 to 30. Guests will be treated to an exceptional selection of over 100 wedding sets, each crafted to perfection. In addition to showcasing these exquisite collections, Bhima offers exclusive wedding packages and advance booking deals that ensure customers get the best value for their jewellery and wedding-related services.

Brides-to-be will also benefit from expert advice and styling tips from renowned celebrity makeup artists like Vikas VKS and Jaanmoni Das, ensuring they look their absolute best on their special day. Bhima’s Fairytale Weddings event is more than just a sale—it’s a celebration of love, tradition, and timeless elegance, curated to make every wedding magical.

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JAS 2026 Opens To A Grand Start; Jaipur & Dubai Strengthen Jewellery Trade Partnership

The Opening Day Witnessed An Exceptional Business Atmosphere, With Packed Exhibition Aisles, Continuous Buyer Interactions, and Enthusiastic Participation From Hosted Buyers

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The 20th edition of JAS and its 7th B2B Edition, organised by the Jewellers Association Jaipur, commenced today (on 3rd July 2026 on a grand and enthusiastic note at the Jaipur Exhibition & Convention Centre (JECC), Sitapura. The inaugural day witnessed an overwhelming response from the trade fraternity, with exhibition halls bustling with buyers, retailers, manufacturers and industry professionals from across India and overseas, setting the stage for three days of vibrant business networking and sourcing.

The show was inaugurated by  K. P. Abdul Salam, Group Vice Chairman, Malabar Gold & Diamonds, in the august presence of  Surjit Bhujabal, Member, Central Board of Indirect Taxes & Customs (CBIC);  Tawhid Abdulla, CEO, Jawhara Jewellery, Dubai; and  Pramod Kumar Agrawal Derewala, Chairman, National Gems & Jewellery Council of India (NGJCI), as Guests of Honour.

The distinguished guests were warmly welcomed by  Raju Agarwal Mangodiwala, President, Jewellers Association Jaipur;  Ajay Godha, Honorary Secretary;  Ashok Maheshwari, JAS Convenor; along with the office bearers and executive committee members of the Association.

One of the defining moments of the inaugural ceremony was the signing of a Memorandum of Understanding (MoU) between the Jewellers Association Jaipur (JAJ) and the Dubai Jewellery Group (DJG), paving the way for enhanced cooperation in trade, education, market development, business networking and international collaboration between the gems and jewellery industries of Jaipur and Dubai. Following the signing, Shri Tawhid Abdulla, CEO, Jawhara Jewellery, presented a commemorative memento to Shri Raju Agarwal Mangodiwala, President, Jewellers Association Jaipur, celebrating a new chapter in India-UAE jewellery relations.

A special welcome was extended to the visiting Dubai delegation comprising Anurag Sinha, Managing Director, Al Liali Jewellery; Ashish Garg, Head – Business, KGK Group; Mamtha Maria Francis, General Manager, Dubai Jewellery Group; and Tirth Jasani, General Manager, Lumin Luxe LLC, reaffirming the growing strategic partnership between Jaipur and Dubai.

Addressing the gathering, K. P. Abdul Salam applauded Jaipur’s unmatched expertise in coloured gemstones, stating that the city has earned global recognition as the finest centre for gemstone cutting and craftsmanship. He encouraged the industry to continue innovating and strengthening its international presence while creating greater value for global buyers.

Tawhid Abdulla welcomed stronger collaborations between Jaipur and Dubai. He encouraged Jaipur’s gemstone sector to work towards developing globally recognised branded gemstone grading and certification systems, which would further elevate consumer confidence and international acceptance. He also invited Jaipur’s manufacturers and exporters to explore greater business opportunities in Dubai, assuring the industry’s wholehearted support in building stronger trade relations and opening new avenues for collaboration.

The opening day witnessed an exceptional business atmosphere, with packed exhibition aisles, continuous buyer interactions and enthusiastic participation from hosted buyers, domestic retailers and international delegates. Exhibitors reported encouraging enquiries and strong business interest from the very first day, reflecting the confidence the industry places in JAS as one of India’s leading B2B jewellery exhibitions.

With an outstanding inaugural response and tremendous energy across the show floor, JAS 2026 has set a strong foundation for the next two days, promising even greater business opportunities, meaningful networking and international collaborations for the global gems and jewellery fraternity.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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