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Bhima Jewellery Redefines Bridal Shopping with Exclusive ‘Fairytale Weddings’ Expo

Experience a Magical Wedding Journey with 100+ Wedding Sets, Special Packages, Expert Makeup Tips, and More at Bhima’s Grand Bridal Event Across Three Locations.

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Bhima Jewellery is all set to transform the wedding shopping experience with its exclusive Bhima Fairytale Weddings, an extraordinary event that promises to elevate every bride’s journey. As a leading name in the bridal jewellery industry with a rich 100-year legacy and a history of gracing over four crore weddings, Bhima invites brides and their families to experience a truly unique bridal expo and sale.

This one-of-a-kind event will take place across three prominent locations: the Trivandrum showroom from March 14 to 20, the Attingal showroom from March 21 to 24, and the Pothencode showroom from March 27 to 30. Guests will be treated to an exceptional selection of over 100 wedding sets, each crafted to perfection. In addition to showcasing these exquisite collections, Bhima offers exclusive wedding packages and advance booking deals that ensure customers get the best value for their jewellery and wedding-related services.

Brides-to-be will also benefit from expert advice and styling tips from renowned celebrity makeup artists like Vikas VKS and Jaanmoni Das, ensuring they look their absolute best on their special day. Bhima’s Fairytale Weddings event is more than just a sale—it’s a celebration of love, tradition, and timeless elegance, curated to make every wedding magical.

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National News

GJEPC: India’s Gems Jewellery Exports Demonstrate Resilience, Rise 8.37% to Rs.  24,340.05  Crores  in February

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Gem & Jewellery Export Promotion Council says export growth reflects industry resilience as market diversification and FTAs help offset global uncertainties and evolving U.S. tariff policies.

The overall gross exports of gems and jewellery in February 2026 were recorded at US$ 2.68 billion (Rs. 24,340.05 crores), registering a growth of 3.86% (8.37% in Rs. terms) compared to US$ 2.58 billion (Rs. 22,460.13 crores) in February 2025.

For the period April 2025 to February 2026, the overall gross exports of gems and jewellery reached US$ 25.93 billion (Rs. 2,28,230.06 crores), marking a marginal growth of 0.07% (4.34% in Rs. terms) compared to US$ 25.92 billion (Rs. 2,18,737.62 crores) during the same period of the previous financial year.

Kirit bhansali

Kirit Bhansali, Chairman, GJEPC, said “The past year has been a challenging one for the global gem and jewellery industry, shaped by evolving U.S. tariff policies, geopolitical uncertainties, and changing consumer preferences across key markets. Despite these headwinds, the Indian gem and jewellery sector has demonstrated remarkable resilience.”

“Exporters have actively diversified their export markets, strengthening their presence in destinations such as the UAE and Australia, where Free Trade Agreements have played a significant role, while markets like Hong Kong have continued to provide strong support. The Government of India’s proactive trade diplomacy through FTAs has been instrumental in opening new opportunities and helping the industry diversify its export base. This strategic shift is reflected in the sector’s overall performance during the year.”

“Recent developments in the U.S. tariff framework have also provided some support to the studded jewellery segment. As per the current understanding, the effective duty on jewellery exports from India is around 15.5%, which is significantly lower than earlier proposed levels and helps maintain competitiveness in this category. At the same time, the industry awaits greater clarity regarding the final tariff treatment for natural diamonds and certain loose stone categories, which are currently subject to a 10% import duty under the prevailing U.S. executive order.” Kirit  Bhansali added.

Talking about the geopolitical tension in the Middle East region, Bhansali, said, “The industry remains watchful of evolving geopolitical developments and global trade

conditions as we move into the final phase of the financial year. Exporters are closely monitoring the situation and working with trade partners to ensure continuity of shipments and supply chains.”

Market-wise performance during April 2025–February 2026 shows strong growth in the UAE and Hong Kong. Overall gem and jewellery exports to the United Arab Emirates rose 22.19% to US$ 8.41 billion, while shipments to Hong Kong increased 30.91% to US$ 5.54 billion.

Exports to the United States were valued at US$ 4.65 billion, down 44.28% year-on-year.

During April 2025–February 2026:

  • Cut and polished diamond exports were recorded at US$ 11.32 billion (Rs. 99,662.52 crores), registering a 6.71% year-on-year decline (-2.68% in Rs. terms).
  • Total gold jewellery exports, including plain and studded jewellery, grew 5.99% year- on-year (10.38% in Rs. terms) to US$ 10.71 billion (Rs. 94,171.44 crores).
  • Plain gold jewellery exports grew 2.44% year-on-year (6.29% in Rs. terms) to US$

4.64 billion (Rs. 40,669.66 crores).

  • Studded gold jewellery exports recorded a stronger growth of 8.87% year-on-year (13.70% in Rs. terms) to US$ 6.07 billion (Rs. 53,501.78 crores), supported by higher value-added demand.
  • Silver jewellery exports surged sharply by 55.41% (63.24% in Rs. terms) to US$ 1.40 billion (Rs. 12,343.94 crores), driven by robust international demand and higher silver prices.
  • Platinum jewellery exports grew 43.81% (50.40% in Rs. terms) to US$ 236.62 million (Rs. 2,090.06 crores), aided by growing acceptance in niche and premium markets along with price appreciation.
  • Polished lab-grown diamond exports declined 8.58% year-on-year in value (-4.67% in Rs. terms) to US$ 1.04 billion (Rs. 9,124.97 crores), even as export volumes

increased significantly, indicating price softness.

  • Coloured gemstone exports were recorded at US$ 414.43 million (Rs. 3,657.50 crores), marginally lower by 0.80% year-on-year (+3.48% in Rs. terms), reflecting stable but subdued demand.

Source: GJEPC

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