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Bhima Jewellery Redefines Bridal Shopping with Exclusive ‘Fairytale Weddings’ Expo

Experience a Magical Wedding Journey with 100+ Wedding Sets, Special Packages, Expert Makeup Tips, and More at Bhima’s Grand Bridal Event Across Three Locations.

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Bhima Jewellery is all set to transform the wedding shopping experience with its exclusive Bhima Fairytale Weddings, an extraordinary event that promises to elevate every bride’s journey. As a leading name in the bridal jewellery industry with a rich 100-year legacy and a history of gracing over four crore weddings, Bhima invites brides and their families to experience a truly unique bridal expo and sale.

This one-of-a-kind event will take place across three prominent locations: the Trivandrum showroom from March 14 to 20, the Attingal showroom from March 21 to 24, and the Pothencode showroom from March 27 to 30. Guests will be treated to an exceptional selection of over 100 wedding sets, each crafted to perfection. In addition to showcasing these exquisite collections, Bhima offers exclusive wedding packages and advance booking deals that ensure customers get the best value for their jewellery and wedding-related services.

Brides-to-be will also benefit from expert advice and styling tips from renowned celebrity makeup artists like Vikas VKS and Jaanmoni Das, ensuring they look their absolute best on their special day. Bhima’s Fairytale Weddings event is more than just a sale—it’s a celebration of love, tradition, and timeless elegance, curated to make every wedding magical.

National News

P N Gadgil Jewellers Limited – Quarterly Update Q2FY27  

Reported Revenue Growth Of 22.4% YoY, Despite The Shift In The Navratri Festive Period To Q3 This Year. The Retail Segment Grew 31.1% YoY, With Robust Same-Store Sales Growth (SSSG) Of 25.5% YoY As The Primary Driver

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P N Gadgil Jewellers Limited delivered a healthy performance in Q2FY27, reporting revenue growth of 22.4% YoY, despite the shift in the Navratri festive period to Q3 this year. The Retail segment grew 31.1% YoY, with robust same-store sales growth (SSSG) of 25.5% YoY as the primary driver, indicating that the growth was substantially organic in nature, driven by deeper customer engagement at existing stores. As a result, the Retail segment contributed around 77.3% YoY of the total revenue, which is meaningfully higher on a YoY basis

Revenue Performance

  • Overall Growth: Consolidated revenue grew 22.4% YoY, despite the shift of the Navratri festive period into Q3 this year.
  • Retail Segment:
    • Grew 31.1% YoY, contributing ~77.3% of total revenue (meaningfully higher YoY).
    • Driven primarily by robust organic Same-Store Sales Growth (SSSG) of 25.5% YoY.
  • Franchise Segment: Reported strong growth of 34.7% YoY.
  • E-Commerce: Declined 83.6% YoY due to a strategic shift reducing low-margin coin sales to focus on higher-margin jewellery products.
  • Product Mix & Margin Quality:
    • Retail gold coin & bar sales share normalized to ~15.8% (down from ~23.3% in Q2FY26).
    • Moderation in lower-margin coins combined with higher retail/studded contribution continues to improve overall revenue mix profitability.
  • Festive Performance: Raksha Bandhan Rakhi sales saw exceptional growth—up 114% in volume (pieces sold) and 142% in value YoY.

Sales Mix & Consumer Trends

  • Category Growth (YoY):
    • Gold Revenue:
    • Diamond Revenue:
    • Silver Revenue:
  • Studded Jewellery:
    • Overall retail stud ratio improved to 11.8% (vs. 9.0% in Q2FY26).
    • Northern region outperformed with a stud ratio of 17.4%.
  • Old Gold Exchange:
    • Increased to 38% of total sales (vs. 29% in Q2FY26).
    • Indicates growing customer participation in recycling/upgrading gold, helping return idle household gold to circulation and lowering reliance on fresh imports.

Operational Highlights

  • Brand Rebranding: Transitioned the LiteStyle format to YOOU, positioning it as a contemporary, self-expression, and daily-wear brand backed by PNG’s trust and heritage.
  • Store Network Expansion:
    • Opened 2 new stores during the quarter: 1 Legacy store in Gurugram and 1 YOOU store in Amanora Mall, Pune.
    • Total operational store count stood at 80 as of September 30, 2026 (79 in India, 1 in the U.S.A.).

Outlook for FY27

  • Target Network Size: On track to open ~23 new stores in FY27, targeting a total network of ~103 stores by year-end.
  • Upcoming Store Openings:
    • Ayodhya store: Mid-October 2026
    • Prayagraj store: Early November 2026
  • Expansion Pipeline: Secured 10 store commitments (6 Legacy, 4 YOOU), focusing on franchise-led growth primarily across Northern and Central India while deepening operations in Maharashtra.
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