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Bhima Jewellery Celebrates Centenary with a Grand Success at the Bhima Fairytale Wedding Exhibition

Jewelry Retailer Embarks on a Cloud-Enabled AI Journey to Enhance Customer Experience & Business Agility

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As part of its Centenary celebrations, Bhima Jewellery recently unveiled the Bhima Fairytale Wedding Exhibition, a distinguished wedding event that brought together the best of the wedding industry. Hosted in the Trivandrum region, the exhibition received an overwhelming response from couples, families, and wedding service providers, cementing its place as one of the leading wedding exhibitions in the jewellery industry. The event, which concluded on March 30th, 2025, was a major success, attracting over 7,500 visitors, surpassing all expectations.

The exhibition showcased more than 350 wedding sets, offering an extensive collection of jewellery styles from across India, and drew in a diverse crowd seeking the perfect wedding pieces. Visitors enjoyed exclusive discounts, turning the event into a shopping paradise for those planning their dream weddings.

In addition to jewellery, the exhibition offered a wide range of services for couples, including informative workshops and seminars on wedding planning, makeup, hairstyling, costume design, and more. These were met with enthusiastic participation from visitors eager to learn tips and trends for their big day.

Among the many highlights were interactive experiences such as a selfie station, consultations with experts, and contests and giveaways, ensuring there was something for everyone at the event. With its unique blend of shopping, learning, and fun, the Bhima Fairytale Wedding Exhibition has undoubtedly set a new standard in the wedding exhibition space.

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National News

Aamir Khan & His Queen Gauri Spratt Seal Their Marriage With Signature Ruby Rings Crafted By QWEEN

More Than 3 Months To Source The Ruby. 256 Hours Of Meticulous Craftsmanship By 131 Pairs Of Skilled Hands. One Madagascar Ruby, Rarer Than 1 In A Million. A Wedding Ring Designed To Look, Quite Literally, Like Royalty.

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For a star whose life has often unfolded under the country’s gaze, Aamir Khan’s wedding to Gauri Spratt was striking for what it chose not to be. There was no spectacle, no sprawling guest list, no grand reception designed for public consumption. Instead, the actor chose an intimate ceremony at his Bandra home, surrounded by close family and friends, and one rare jewel by QWEEN that quietly carried the emotion of the day: a natural ruby ring.

The ruby doesn’t sit on the band so much as it sits in a coronet—a raised gallery of gold rising in soft peaks around the stone, the way a crown rises around a jewel it’s built to protect. This is the ring Aamir Khan chose for his wedding to Gauri Spratt, and QWEEN built it to look like something handed down through generations, not picked off a shelf.

At its centre sits a cabochon-cut natural ruby, polished into a smooth, domed surface rather than faceted, so the stone’s deep, oxblood colour pools and shifts like something lit from within. It’s held by a scalloped gold gallery that peaks into points around the stone, echoing the shape of an actual crown, then drops into a band of fine milgrain beading, the kind of hand-finished detailing that historically marked coronation and heirloom jewellery.

Turned on its side, the ring has the unmistakable silhouette of a bombé signet—high-domed, weighty, and built to be noticed.

Sourced from Madagascar, the ruby belongs to an exceptional category of natural stones, with less than 0.1% of rubies achieving this level of quality, making the stone as exceptional as the moment it was chosen to mark.

For Bollywood’s “Mr. Perfectionist,” the choice of QWEEN felt fitting as a brand defined by 100% natural gemstones and diamonds, mine-to-market transparency, rigorous quality checks, and an uncompromising rejection discipline.

Set in a prong setting, the ring required over 256 hours of craftsmanship—from design development to setting and finishing—before being completed by QWEEN’s 131 pairs of masterful hands.

This wedding ring also completes a story that began earlier this year.

In March 2026, ahead of QWEEN’s official launch, Gauri Spratt was spotted wearing a rare aquamarine ring gifted by Aamir Khan and privately commissioned from QWEEN. The luminous ocean-blue aquamarine, sourced from Brazil, was set in gold and encircled by 40 natural diamonds. Aquamarines of that size and purity represent less than 0.3% of stones discovered globally, making the piece one of extraordinary rarity.

Aamir Khan is also a strategic investor in QWEEN, which is backed by Rosy Blue and Kashikey. But his relationship with the brand has never been limited to investment. Ahead of QWEEN’s official launch, he became the brand’s first customer when he privately commissioned the rare aquamarine ring for Gauri Spratt.

By returning to QWEEN for a gesture as intimate as her wedding ring, Aamir’s association with the brand moves beyond investment and into personal trust.

Amit Kumar, Co-founder and CEO, QWEEN said:

“At QWEEN, we believe a jewel should hold the emotion of the person it is created for.”

“This ruby ring was designed as a deeply personal piece for Gauri: rare, natural, and meaningful. To be chosen for a moment as intimate as a wedding is a very special expression of trust in the brand.”

The choice also reflects QWEEN’s larger philosophy. The brand is built on the belief that jewellery should move beyond occasion, status, and convention and become a language of self-expression.

For the modern Indian woman, jewellery is no longer only inherited, assigned, or bought for an event.

It is chosen. It is felt. It is personal.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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