National News
Bhima Jewellery Celebrates Centenary with a Grand Success at the Bhima Fairytale Wedding Exhibition
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As part of its Centenary celebrations, Bhima Jewellery recently unveiled the Bhima Fairytale Wedding Exhibition, a distinguished wedding event that brought together the best of the wedding industry. Hosted in the Trivandrum region, the exhibition received an overwhelming response from couples, families, and wedding service providers, cementing its place as one of the leading wedding exhibitions in the jewellery industry. The event, which concluded on March 30th, 2025, was a major success, attracting over 7,500 visitors, surpassing all expectations.
The exhibition showcased more than 350 wedding sets, offering an extensive collection of jewellery styles from across India, and drew in a diverse crowd seeking the perfect wedding pieces. Visitors enjoyed exclusive discounts, turning the event into a shopping paradise for those planning their dream weddings.
In addition to jewellery, the exhibition offered a wide range of services for couples, including informative workshops and seminars on wedding planning, makeup, hairstyling, costume design, and more. These were met with enthusiastic participation from visitors eager to learn tips and trends for their big day.
Among the many highlights were interactive experiences such as a selfie station, consultations with experts, and contests and giveaways, ensuring there was something for everyone at the event. With its unique blend of shopping, learning, and fun, the Bhima Fairytale Wedding Exhibition has undoubtedly set a new standard in the wedding exhibition space.
National News
VBJ Announces ‘Amazing Aadi Sale’ With Exclusive Festive Offers
Festive offers on gold, diamonds, solitaires, platinum and silver until August 16.
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand has announced the launch of its ‘Amazing Aadi Sale’, a month-long festive campaign running until 16th August 2026. The campaign brings exclusive offers across VBJ’s extensive range of gold, diamond, platinum, silver, solitaire and precious stone jewellery, making this auspicious season the perfect time to celebrate life’s special moments.
As part of the Amazing Aadi Sale, customers can avail 20% off on making charges and value addition (VA) on gold, diamond, platinum, silverware and precious stone jewellery. The campaign also features 3-5% off on solitaire diamonds and 10% off on silver jewellery. These offers are valid across VBJ showrooms at Anna Salai and Anna Nagar.
Speaking about the campaign, Amarendran Vummidi, Managing Partner, VBJ, said,
“Aadi has always been a season that brings families together in celebration of faith, prosperity and new beginnings. At VBJ, we are honoured to be a part of these cherished moments by offering jewellery that becomes a lasting part of our customers’ stories. We look forward to welcoming customers this festive season with our Amazing Aadi Sale and helping them celebrate every occasion with timeless creations.”
Jithendra Vummidi, Managing Partner, VBJ, added:
“At VBJ, every collection is thoughtfully designed to cater to diverse tastes and occasions, while staying true to our legacy of fine craftsmanship. The Amazing Aadi Sale is an extension of our commitment to making premium jewellery more accessible through meaningful festive offers, without ever compromising on quality, authenticity or design excellence.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.
The Amazing Aadi Sale reflects VBJ’s continued endeavour to celebrate the spirit of the festive season by bringing together timeless craftsmanship, meaningful designs and exceptional value for its patrons.
VBJ Announces ‘Amazing Aadi Sale’ With Exclusive Festive Offers
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