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Bhima Jewellery Celebrates Centenary with a Grand Success at the Bhima Fairytale Wedding Exhibition

Jewelry Retailer Embarks on a Cloud-Enabled AI Journey to Enhance Customer Experience & Business Agility

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As part of its Centenary celebrations, Bhima Jewellery recently unveiled the Bhima Fairytale Wedding Exhibition, a distinguished wedding event that brought together the best of the wedding industry. Hosted in the Trivandrum region, the exhibition received an overwhelming response from couples, families, and wedding service providers, cementing its place as one of the leading wedding exhibitions in the jewellery industry. The event, which concluded on March 30th, 2025, was a major success, attracting over 7,500 visitors, surpassing all expectations.

The exhibition showcased more than 350 wedding sets, offering an extensive collection of jewellery styles from across India, and drew in a diverse crowd seeking the perfect wedding pieces. Visitors enjoyed exclusive discounts, turning the event into a shopping paradise for those planning their dream weddings.

In addition to jewellery, the exhibition offered a wide range of services for couples, including informative workshops and seminars on wedding planning, makeup, hairstyling, costume design, and more. These were met with enthusiastic participation from visitors eager to learn tips and trends for their big day.

Among the many highlights were interactive experiences such as a selfie station, consultations with experts, and contests and giveaways, ensuring there was something for everyone at the event. With its unique blend of shopping, learning, and fun, the Bhima Fairytale Wedding Exhibition has undoubtedly set a new standard in the wedding exhibition space.

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BrandBuzz

Rokde Jewellers Launches ‘Tax Free Mahotsav’ – Shop Jewellery and They Will Pay the GST

Limited-period festive campaign boosts jewellery buying sentiment in Vidarbha as customers enjoy GST-free purchases across gold, diamond, and bridal collections till March 31, 2026.

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Rokde Jewellers, widely regarded as Vidarbha’s most trusted and fast-growing regional jewellery brand, has announced its latest customer-centric campaign, ‘Tax Free Mahotsav’, reinforcing its commitment to value-driven retail and customer delight. The limited-period campaign, valid till 31st March 2026, brings a compelling benefit for jewellery buyers, wherein the GST on every purchase will be borne by Rokde Jewellers. With its customer-first promise, “Aapki Khushiyon Ki Kharidi Par GST Hum Bharenge,” the initiative is designed to make every purchase more rewarding during one of the busiest shopping periods of the year.

Timed to align with peak wedding and festive demand, ‘Tax Free Mahotsav’ offers customers a meaningful financial advantage while investing in jewellery for weddings, gifting, and milestone occasions. By absorbing the GST component, Rokde Jewellers effectively enhances purchasing power, enabling customers to upgrade their choices and maximise value within their planned budgets. The offer is applicable across the brand’s entire portfolio, including certified gold jewellery, diamond collections, platinum ranges, bridal jewellery, festive and daily wear designs, as well as contemporary designer pieces.

Rokde Jewellers currently operates eight strategically located showrooms across Vidarbha, ensuring wide accessibility and a consistent customer experience across the region. In Nagpur, the brand has a strong presence at Laxmi Nagar, Mahal, Itwari, Koradi, Hingna Road, and Airport locations, along with established showrooms in Bhandara and Gondia.  This robust retail footprint allows the brand to effectively serve customers across urban, semi-urban, and district markets, further strengthening its position as one of the most trusted jewellery networks in the region.

Commenting on the campaign, Director Paras Rokde stated that jewellery purchases are closely tied to life’s most meaningful occasions, and through ‘Tax Free Mahotsav’, the company aims to extend additional value to its customers by taking on the GST burden. He added that the initiative reflects the brand’s ongoing commitment to transparency, trust, and making jewellery shopping more rewarding for every customer.

Continuing its growth momentum, Rokde Jewellers has confirmed its upcoming expansion into emerging markets such as Gadchiroli, Chandrapur, and Yavatmal. These additions are part of a well-defined strategic roadmap aimed at building a comprehensive jewellery retail presence across every major district in Vidarbha.

From a strong Nagpur base to a rapidly expanding multi-district presence, Rokde Jewellers has evolved into a regional jewellery powerhouse. Built on a foundation of purity assurance, craftsmanship, and customer-first initiatives, the brand continues to redefine organised jewellery retail in Vidarbha.

Customers are encouraged to visit any Rokde Jewellers showroom before 31st March 2026 to take full advantage of the ‘Tax Free Mahotsav’ benefits.- T&C Apply

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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