National News
Bhima Jewellery Celebrates Centenary with a Grand Success at the Bhima Fairytale Wedding Exhibition
Jewelry Retailer Embarks on a Cloud-Enabled AI Journey to Enhance Customer Experience & Business Agility
As part of its Centenary celebrations, Bhima Jewellery recently unveiled the Bhima Fairytale Wedding Exhibition, a distinguished wedding event that brought together the best of the wedding industry. Hosted in the Trivandrum region, the exhibition received an overwhelming response from couples, families, and wedding service providers, cementing its place as one of the leading wedding exhibitions in the jewellery industry. The event, which concluded on March 30th, 2025, was a major success, attracting over 7,500 visitors, surpassing all expectations.
The exhibition showcased more than 350 wedding sets, offering an extensive collection of jewellery styles from across India, and drew in a diverse crowd seeking the perfect wedding pieces. Visitors enjoyed exclusive discounts, turning the event into a shopping paradise for those planning their dream weddings.
In addition to jewellery, the exhibition offered a wide range of services for couples, including informative workshops and seminars on wedding planning, makeup, hairstyling, costume design, and more. These were met with enthusiastic participation from visitors eager to learn tips and trends for their big day.
Among the many highlights were interactive experiences such as a selfie station, consultations with experts, and contests and giveaways, ensuring there was something for everyone at the event. With its unique blend of shopping, learning, and fun, the Bhima Fairytale Wedding Exhibition has undoubtedly set a new standard in the wedding exhibition space.
National News
EKARAA Debuts Flagship Store in Mumbai
Experience-led retail space blends craftsmanship, customisation, and modern luxury design
EKARAA has launched its first flagship store in Mumbai, marking its retail debut and establishing its global headquarters. Located at 81 Crest on Linking Road, Santacruz West, the 6,700 sq. ft. space is designed as an immersive, experience-driven destination.


Inspired by the diamond’s four Cs—cut, colour, clarity, and carat—the brand introduces its own pillars: Craftsmanship, Customisation, Creativity, and Credibility. The store offers personalised services including private consultations, at-home try-on concierge, and bespoke jewellery creation for both bridal and everyday wear.

Founder Mehul Jain emphasised the brand’s philosophy of creating meaningful, aspirational jewellery rooted in craftsmanship and emotional connection. Commenting on the launch, Founder, Mehul Jain, who brings nearly two decades of experience in the diamond jewellery industry, says, “EKARAA is guided by the belief that true luxury is born of intention, not excess. Every creation is designed to feel aspirational yet deeply personal, crafted with integrity, shaped by exceptional craftsmanship, and anchored in emotional resonance.
Our vision is to build a globally recognised Indian luxury house, creating jewellery that moves beyond occasion and becomes an intrinsic part of a woman’s life.”
Designed with a seamless flow of curated zones, the flagship balances openness, reflecting EKARAA’s focus on redefining modern luxury through personalised experiences.
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