National News
Bhima Jewellery Celebrates Centenary with a Grand Success at the Bhima Fairytale Wedding Exhibition
Jewelry Retailer Embarks on a Cloud-Enabled AI Journey to Enhance Customer Experience & Business Agility
As part of its Centenary celebrations, Bhima Jewellery recently unveiled the Bhima Fairytale Wedding Exhibition, a distinguished wedding event that brought together the best of the wedding industry. Hosted in the Trivandrum region, the exhibition received an overwhelming response from couples, families, and wedding service providers, cementing its place as one of the leading wedding exhibitions in the jewellery industry. The event, which concluded on March 30th, 2025, was a major success, attracting over 7,500 visitors, surpassing all expectations.
The exhibition showcased more than 350 wedding sets, offering an extensive collection of jewellery styles from across India, and drew in a diverse crowd seeking the perfect wedding pieces. Visitors enjoyed exclusive discounts, turning the event into a shopping paradise for those planning their dream weddings.
In addition to jewellery, the exhibition offered a wide range of services for couples, including informative workshops and seminars on wedding planning, makeup, hairstyling, costume design, and more. These were met with enthusiastic participation from visitors eager to learn tips and trends for their big day.
Among the many highlights were interactive experiences such as a selfie station, consultations with experts, and contests and giveaways, ensuring there was something for everyone at the event. With its unique blend of shopping, learning, and fun, the Bhima Fairytale Wedding Exhibition has undoubtedly set a new standard in the wedding exhibition space.
National News
A Tiny Hallmark Number, A Gold Bangle, and A Remarkable Reunion With Malabar Gold & Diamonds
Malabar Gold & Diamonds Traces Rightful Owner Through HUID-Enabled Records, Reinforcing Trust, Transparency and Customer-First Practices
Losing a valuable piece of gold jewellery is often accompanied by the fear that it may never be recovered. Beyond its monetary worth, jewellery frequently carries deep emotional significance, representing family memories, milestones and cherished moments that are impossible to replace.
In a heartwarming incident that underscores the power of trust, transparency and technology in modern jewellery retail, a bangle was recently reunited with its rightful owner, thanks to the Hallmark Unique Identification (HUID) system and the robust customer record management processes followed by Malabar Gold & Diamonds.
The journey of the lost bangle back to their rightful owner began when a member of the public handed them over to a local jewellery establishment after finding them. During the verification process, the Hallmark Unique Identification (HUID) number engraved on the jewellery was identified and examined.
Through the BIS hallmarking ecosystem, it was established that this jewellery had originally been hallmarked for Malabar Gold & Diamonds. The information was subsequently shared with Malabar’s HUID and technical teams, which leveraged the company’s technology-enabled record management and traceability systems to identify the original point of sale and trace the customer.
The customer, who is currently residing in the United States, was subsequently informed that her jewellery had been safely recovered. Given her overseas location, arrangements were made for her mother in India to collect the bangle on her behalf from the Malabar showroom.
This incident highlights how technology is increasingly enabling responsible jewellery practices and enhancing customer trust. At Malabar Gold & Diamonds, investments in digital record management, traceability systems and customer-centric processes help strengthen transparency and accountability across the jewellery ownership journey. By combining the assurance of hallmarking with robust technology-enabled systems, the company is able to offer customers greater confidence, security and peace of mind long after a purchase has been made.
Commenting on the incident, Mr. M. P. Ahammad, Chairman, Malabar Group, said:

“At Malabar Gold & Diamonds, trust is the foundation of every customer relationship. While jewellery is often valued for its purity and craftsmanship, it also carries deep personal significance and cherished memories. This incident demonstrates how responsible retailing, transparent processes and technology-enabled traceability can come together to protect customer interests beyond the point of purchase.”
“Technology is increasingly becoming an enabler of trust in the jewellery industry. Our investments in traceability, customer record management and technology-enabled processes are aimed at creating a more transparent and secure ownership experience for customers. This incident is a powerful example of how these systems can help protect customer interests and reinforce confidence in the brand.”
“The Hallmark Unique Identification (HUID) system, coupled with our robust record management processes, enabled us to trace the rightful owner and facilitate the safe return of the jewellery. We are delighted that the bangle has been reunited with their owner and family, reaffirming our commitment to customer-first practices, transparency and accountability.”
Expressing her gratitude, Miss. Murugesan, said:
“When I realised the bangle was missing, I thought they were gone forever. Receiving a call from Malabar informing me that they had traced and secured them came as a complete surprise. The bangle is not just valuable jewellery; they hold precious memories for my family. I am deeply grateful to the Malabar team for their honesty, professionalism and efforts in ensuring they were returned to us. Knowing that such systems and processes exist gives customers tremendous confidence and peace of mind.”
As the world’s fourth largest jewellery retailer, Malabar Gold & Diamonds has consistently championed transparency, ethical business practices and customer-centric innovation. The company continues to invest in systems and processes that enhance traceability, strengthen customer confidence and uphold the highest standards of accountability across the jewellery ownership journey.
For one family, the recovery of the lost jewellery marked the return of a cherished possession. For the wider jewellery industry, it serves as a powerful reminder that when trust, transparency and technology work together, even the smallest hallmark can help bring priceless memories back home.
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