News
Malabar Gold & Diamonds Partners with Accenture to Drive AI-Powered Digital Transformation
Jewelry Retailer Embarks on a Cloud-Enabled AI Journey to Enhance Customer Experience & Business Agility
Malabar Gold & Diamonds, the world’s sixth-largest jewelry retailer with over 380 showrooms across 13 countries, has joined forces with Accenture (NYSE: ACN) to accelerate its digital transformation through an AI-powered, cloud-enabled platform. This strategic initiative aims to enhance customer and employee experiences, improve business agility, and unlock new growth opportunities across its global operations.
Accenture will develop a secure, scalable digital core for Malabar Gold & Diamonds, optimizing key business functions including finance, manufacturing, supply chain management, and retail operations. By leveraging real-time data, the company will be able to forecast demand more accurately, adapt swiftly to market changes, and drive operational excellence.
The AI-driven platform will enhance productivity and customer satisfaction by dynamically optimizing sales, marketing, and fulfillment processes. Real-time insights into the availability and pricing of precious metals and gemstones will ensure a seamless shopping experience—both online and in-store—from browsing to checkout.
Designed with regulatory compliance in mind, the platform will align with trade laws across the 13 markets where Malabar Gold & Diamonds operates. The company plans to scale the platform through employee training and adoption strategies, fostering a data-driven culture across its workforce.

Abdul Salam K.P, Vice Chairman of Malabar Group, emphasized the brand’s commitment to technological advancement: “Malabar Gold & Diamonds has always prioritized innovation to enhance customer experiences. By collaborating with Accenture to build a unified digital platform, we are reinforcing our commitment to becoming a future-ready organization, setting new industry benchmarks and best practices.”
Amneet Singh, Products Lead for Accenture in India, highlighted the impact of digital reinvention:”Our research shows that AI-driven digital investments can boost revenue growth by up to 60% and improve profitability by 40%. By implementing a robust digital core, Malabar Gold & Diamonds will streamline operations, enhance agility, and navigate supply chain complexities with greater responsiveness.”

Through this strategic partnership, Malabar Gold & Diamonds is positioning itself at the forefront of digital transformation in the global jewelry industry.
International News
WGC Gold Market Commentary: Hiking Up A Volcano
Gold Is Also Facing Near-Term Headwinds and Significant Oil Shock Could Prolong The Malaise.
Gold fell 1% in May, on continued positive risk sentiment and modest global gold ETF outflows.
The Fed may need to hike rates as inflation pressures mount. We make the case for why it could – surprisingly – benefit gold. But gold also faces headwinds, which could be prolonged if the Hormuz standoff drags on.
Nothing to see here
Gold fell 1% in May, finishing the month at US$4,546/oz, and marginally lower in most major currencies. India and Turkey saw monthly gains
According to our Gold Return Attribution Model (GRAM), there were no stand out drivers for gold’s performance in May from the explicit variables in the model. Positive risk sentiment via equity inflows, less bond inflows, and a fall in implied volatility proved a minor drag, alongside gold ETF outflows from Asia and the US (US$2.3bn, 17.3t). US dollar weakness helped gold at the margin, as did momentum factors including European gold ETF inflows (US$0.3bn, 1.2t). Other opaque flows – possibly in the over-the-counter (OTC) market, not captured explicitly in our model – may have been a contributor to the negative residual.
COMEX managed money futures positioning continued to linger in neutral territory with a very modest gain of US$1.4bn (8t) in May.
Hiking up a volcano
The Fed may have to hike later this year and that could spell trouble for risk assets and the economy. History is mixed when it comes to hikes and gold’s response
Notable precedents show similarities to today and on those occasions gold responded positively to a hike
But gold is also facing near-term headwinds and significant oil shock could prolong the malaise.
Following a somewhat contentious US rate-cutting cycle that began in 2024, the market has pivoted to the strong possibility of rate hikes into year-end and beyond, with a firm economy facing pass-through inflation pressures. This could weigh on risk assets through discount rates, as well as increase borrowing costs for households and businesses.
Convention has it that higher policy rates pressure gold through higher real yields and a stronger US dollar. The evidence is mixed. Historically, rate hikes have not seen a uniform response from yields, the dollar or gold.
The data: Gold has positively surprised on hikes more than 50% of the time. It’s median one-month (21-day) return following hikes – adjusted for the long-run average 21-day return of 0.84% – has been positive.1
Context: What matters more than the policy rate itself is how markets interpret the implications of tightening for growth, inflation credibility, financial stability and the US dollar
This time may be different: In prior cycles, hikes often signalled policy credibility and economic normalisation. Today, however, hikes may increasingly signal:
Persistent inflation pressure as resource nationalism ramps up
Fiscal stress both in the US and abroad
Policy error risk on more divergent FOMC views, political pressure and the fear of getting it wrong (again).
Cue the US dollar: Historically the US dollar appeared more important to gold’s fortunes than to rates. Medium term growth and yield convergence, and a diversification push away from US assets, has set quite a clear path for a weaker dollar ahead, upon which consensus is agreed.
Other things matter: Demand from China, India and central banks is structurally less sensitive to US rates and could provide support beyond the current lull
Risk asset fragility: Higher rates may prove to be the last straw for equity markets. Aside from the mechanical repricing of discount rates, Vanda Research notes that even relatively modest rises in long-end Treasury yields have repeatedly destabilised short-term equity rallies over the past couple of years.2
When and why hikes benefited gold
There are notable historical precedents during which gold bucked expectations with a positive hike
29 June 2006: This was the final hike in a cycle; housing was slowing and growth concerns were mounting. Gold was also in an early innings of rate-insensitive buying from a recently liberated Chinese investment market, the advent of gold ETFs, and a commodity boom. In other words, the Fed was hiking into fragility and ‘other’ things mattered – as they do today
15 March 2017: The post-election reflation trade and long-dollar positioning had become crowded. The hike was interpreted as dovish relative to expectations and long-end yields declined.3 The case for a resumption of dollar weakness today is strong and widely held even as positioning is neutral
19 December 2018: Markets interpreted the hike as a policy error, resulting in a sharp equity sell off4 and long-end yields collapsed. The possibility today of a policy error with a more divided and potentially politicised Fed is non-zero
2 November 2022: An aggressive hiking cycle collided with growing market fragility. The UK LDI crisis had already destabilised bond markets and the US dollar subsequently peaked.5 Today long bond yields are rising across the G10 on fiscal fears and long-term inflation concerns. And gold has a decent track record of responding to geopolitical spikes
22 March 2023: The Fed tightened into acute banking stress. Long-end yields fell sharply as markets accelerated expectations of a pause and eventual easing.6 There are no clear signs of banking stress today, but concerns have grown over private credit.
What could go wrong?
Our argument is not that a hike is inherently bullish for gold.
Historically, hikes have tended to be negative for gold if they strengthen the US dollar, lift real yields and boost sentiment If a hiking cycle materially improves the market’s assessment of Fed credibility, gold could face additional pressure.
Some physical markets appear to have softened, with discounts in India, South Korea and anecdotal evidence of some selling in Japan. Global gold ETF flows have been lacklustre in May. The possibility of sporadic official-sector swaps or sales remains as the Hormuz Strait standoff continues. Technically, gold remains vulnerable – perched on its 200-day moving average, in what looks like a declining channel.
The largest near-term risk may come from energy markets. Oil is dominating headlines and inflation expectations, as well as driving bond yields. A sharp rise in energy prices driven by inventory depletion could initially push yields higher, strengthen the dollar and extend gold’s current malaise before the longer-term implications become apparent.7
Our main models generally associate rate rises with gold price falls, with price rises the exception rather than the rule. The argument here is simply that if hikes ultimately arrive, there is a reasonable case for the exception to occur. Rather than reinforcing confidence, markets may interpret them as evidence of underlying fragility.
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