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Malabar Gold & Diamonds Partners with Accenture to Drive AI-Powered Digital Transformation

Jewelry Retailer Embarks on a Cloud-Enabled AI Journey to Enhance Customer Experience & Business Agility

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Malabar Gold & Diamonds, the world’s sixth-largest jewelry retailer with over 380 showrooms across 13 countries, has joined forces with Accenture (NYSE: ACN) to accelerate its digital transformation through an AI-powered, cloud-enabled platform. This strategic initiative aims to enhance customer and employee experiences, improve business agility, and unlock new growth opportunities across its global operations.

Accenture will develop a secure, scalable digital core for Malabar Gold & Diamonds, optimizing key business functions including finance, manufacturing, supply chain management, and retail operations. By leveraging real-time data, the company will be able to forecast demand more accurately, adapt swiftly to market changes, and drive operational excellence.

The AI-driven platform will enhance productivity and customer satisfaction by dynamically optimizing sales, marketing, and fulfillment processes. Real-time insights into the availability and pricing of precious metals and gemstones will ensure a seamless shopping experience—both online and in-store—from browsing to checkout.

Designed with regulatory compliance in mind, the platform will align with trade laws across the 13 markets where Malabar Gold & Diamonds operates. The company plans to scale the platform through employee training and adoption strategies, fostering a data-driven culture across its workforce.

Abdul Salam K.P, Vice Chairman of Malabar Group, emphasized the brand’s commitment to technological advancement: “Malabar Gold & Diamonds has always prioritized innovation to enhance customer experiences. By collaborating with Accenture to build a unified digital platform, we are reinforcing our commitment to becoming a future-ready organization, setting new industry benchmarks and best practices.”

Amneet Singh, Products Lead for Accenture in India, highlighted the impact of digital reinvention:”Our research shows that AI-driven digital investments can boost revenue growth by up to 60% and improve profitability by 40%. By implementing a robust digital core, Malabar Gold & Diamonds will streamline operations, enhance agility, and navigate supply chain complexities with greater responsiveness.”

Through this strategic partnership, Malabar Gold & Diamonds is positioning itself at the forefront of digital transformation in the global jewelry industry.

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National News

Aspect Bullion & Refinery to launch 50 gold and silver vending machines nationwide on Akshaya Tritiya

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Aspect Bullion and Refinery, a division of Aspect Global Ventures, has announced plans to roll out 50 gold and silver vending machines in the next 12-18 months. These state-of-the-art bullion vending machines have been indigenously developed by Aspect Bullion, assuring complete control over the planogram, software backend, and customer interface, reinforcing Aspect Bullion’s commitment to innovation, transparency and consumer trust. Strategically designated to be placed at high-footfall locations such as major malls, airports, temples, airports and more, the vending machines are designed to make purchasing precious metals faster, safer, and more accessible than ever before. Very soon, the brand will open another store in Mumbai and begin exploring franchise opportunities across India.

In the lead-up to Akshaya Tritiya — a festival synonymous with prosperity and gold purchases — Aspect Bullion has unveiled its first bullion vending machine at R City Mall, Ghatkopar, Mumbai. Shoppers can experience this innovative offering firsthand from April 26 to May 4, 2025.

Commenting on the initiative, Aksha Kamboj, Vice President, India Bullion & Jewellers Association (IBJA) and Executive Chairperson, Aspect Global Ventures said, “Gold and silver have always been an important part of India’s culture and traditions. With our vending machine, we are combining tradition with technology to make buying precious metals easier, safer, and more transparent. Our goal is to give people a simple, convenient, and trusted way to invest in gold and silver. We are proud to launch India’s first bullion vending machine, and we believe this will change how consumers buy precious metals, especially during important occasions like Akshaya Tritiya.”

Each vending machine will offer a curated range of gold and silver coins and bars, featuring exclusive designs and premium packaging. Equipped with real-time market pricing, customers can view live rate updates at the point of purchase.

Security has been a top priority: the machines feature biometric authentication, live CCTV surveillance, backend tracking, and robust anti-tampering technology. Purchases can be completed in under three minutes using a variety of payment options, including UPI, Google Pay, and debit/credit cards. A digital and printed receipt is provided instantly, making the process seamless — simply select, pay, collect, and go. This seamless process allows customers to take spot possession of gold and silver coins, making the purchasing experience truly worthwhile

Aspect Bullion’s vending machine rollout marks a significant shift toward a modern, tech-enabled future for bullion retail in India — while staying true to the tradition and trust that gold embodies.

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National News

Gold prices in India, international market dip sharply

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Gold prices in India today fell sharply just two days ahead of the major gold-buying festival, Akshaya Tritiya 2025, which will be celebrated on April 30 (Wednesday). The gold rate in India at the beginning of this week showed signs of weakness, following the global spot gold price trend.
As of Monday, April 28, the 22-carat gold rate in India slipped massively by Rs. 620 per 10 grams to cost Rs. 89,400 per 10 grams. While the 24-carat gold prices today dropped hugely by Rs. 680 and are currently at Rs. 97,530 per 10 grams. Similarly, the 18-carat gold rate today retails at Rs 73,150, which dropped by Rs 510.

Gold rates in India are mirroring international market movements. US Gold prices dropped on Tuesday as softening trade tensions between the U.S. and its trading partners dulled the metal’s safe-haven appeal, while investors awaited U.S. economic data to assess the Federal Reserve’s policy path.Spot gold was down 0.8% at $3,314.65 an ounce, as of 0619 GMT. U.S. gold futures lost 0.7% to $3,324.20.

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International News

US jewellery sector continues contraction, sees 3.4% yoy decline:JBT

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The US jewelry sector continues its contraction, registering a 3.4% year-on-year decline in the total number of retail, wholesale, and manufacturing businesses, according to the latest data from the Jewelers Board of Trade (JBT). The sector has shown a consistent quarterly decline since at least Q3 2024, suggesting persistent structural challenges. Notably, the sharpest reduction in Q1 2025 was seen among manufacturers, while retailers and wholesalers also reported significant drops despite new business openings.

Key Findings–Overall Business Contraction:The total number of businesses fell by approximately 800 to 22,330 — a 3.4% decrease year-on-year.

Previous quarters reported similar declines:Q3 2024: -3.3%,Q4 2024: -3.2%

Despite the overall decline, 68 new retail jewelers opened during Q1 2025, showing some resilience and entrepreneurial activity in pockets of the sector.

The US jewelry sector is in a state of managed decline — not a collapse, but an ongoing reduction driven by structural changes in production, distribution, and consumer behavior. The steady quarterly decline suggests that without substantial adaptation, the number of businesses will continue to shrink.

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