DiamondBuzz
AWDC launches “We Protect A Legacy” campaign to champion natural diamonds
The Antwerp World Diamond Centre (AWDC) has launched a bold new campaign titled “We Protect A Legacy”, aimed at reinforcing Antwerp’s historic role as the global hub for natural diamond trade and raising public awareness about the crucial differences between natural diamonds and lab-grown diamonds (LGDs).
Campaign Launch and Symbolism
The campaign was unveiled at the iconic Stadsfeestzaal in Antwerp, where a striking and symbolic installation drew public attention: a gumball machine dispensing lab-grown diamonds for just €5. This creative activation highlighted the significant devaluation of LGDs over recent years. Industry reports indicate that lab-grown diamond prices have declined by up to 95% over the past seven years, underscoring growing concerns around long-term value and resale potential.
Strategic Objectives
- Consumer Education: The campaign seeks to clarify market distinctions between natural and synthetic diamonds, addressing increasing consumer confusion amid the growing presence of LGDs in the jewellery sector.
- Market Positioning: By spotlighting the volatility of LGD pricing, the initiative reinforces natural diamonds as the enduring choice for long-term value, heritage, and emotional significance.
- Trade Integrity: With LGDs comprising only 0.6% of Antwerp’s total diamond trade value, the AWDC reaffirms its commitment to transparency, authenticity, and protecting consumers from misleading marketing practices.
DiamondBuzz
Polished Prices Up, Rough Prices See Decline: AWDC
While The Ecosystem Has Yet To Achieve A Full-Scale Rebound, The Current Data Suggests We Are Moving Toward A Stabilized Growth Posture
The Antwerp World Diamond Centre (AWDC) has released its Q1 2026 fiscal retrospective, highlighting a significant divergence in asset class performance. While we are seeing a robust 11.6% YoY tailwind in international polished price points, the rough segment continues to face downward pricing pressure, currently de-escalating to a $72/carat baseline (a 27% delta from the previous $99/carat benchmark).
- Polished/Rough Arbitrage: The current landscape reflects a bifurcated recovery. We are observing a “gradual recovery” trajectory where polished premiums are scaling, even as rough demand remains in a corrective phase.
- Yield-Driven Projections: Per AWDC insights, rough valuations are fundamentally leveraged against expected polished yields. Consequently, the current polished price appreciation serves as a leading indicator for potential downstream rough price stabilization.
- Volume vs. Value Scalability: * Volume Throughput: Increased by ~20% YoY.
- Value Capture: Realized a more modest 3.7% uptick.
- Operational Velocity: Rough import volumes have surged by 35.7%, signaling high-intensity inventory movement despite the lower price-per-unit environment.
Market Trajectory & Forward Outlook
Following a period of non-linear volatility—characterized by a summer pivot, a transient dip, and a Q4 resurgence—the Antwerp sector is currently navigating a “cautious turnaround” phase.
While the ecosystem has yet to achieve a full-scale rebound, the current data suggests we are moving toward a stabilized growth posture. AWDC will continue to monitor the polished-to-rough synergy to identify the inflection point for total market synchronization.
-
National News4 hours agoGST Seminar Successfully Conducted by MWGJA for Jewellery Industry
-
National News7 hours agoHon’ble Finance Minister Smt. Nirmala Sitharaman Unveils IIGJ Udupi As A New Centre of Excellence For Gems & Jewellery Skills
-
DiamondBuzz8 hours agoPolished Prices Up, Rough Prices See Decline: AWDC
-
New Premises7 hours agoSennes Launches its First Exclusive Store in Delhi at DLF Midtown Plaza, Moti Nagar


