BrandBuzz
Lotus Arts De Vivre Presents Rare and Timeless Pearl Creations
Lotus Arts De Vivre Celebrates Pearl Month With A Curated Capsule Collection That Transforms Pearls, Scarab Wings, Prayer Beads, and Precious Gemstones Into Wearable Works Of Art.
In celebration of Pearl Month, luxury maison Lotus Arts de Vivre unveils an exquisite capsule pearl collection that reimagines the timeless allure of pearls through exceptional craftsmanship, cultural symbolism, and contemporary design. As the official birthstone of June, pearls symbolize purity, wisdom, and innocence, making them a fitting centerpiece for a collection that honours both nature and artistry.
Renowned for transforming rare and meaningful materials into collectible jewellery, Lotus Arts de Vivre presents a selection of extraordinary creations that blend pearls, scarab wings, rhodolites, turquoise, prayer beads, diamonds, and gold detailing. The collection moves beyond traditional fine jewellery, offering wearable art that reflects the brand’s commitment to preserving artisanal heritage while embracing modern creativity.
Among the standout pieces are the Flying Dove Earrings with Rhodolite, Tsavorites and Turquoise, which symbolize peace, freedom, and spiritual guidance. Handcrafted in pearl and gold, the sculptural earrings depict a dove in mid-flight, with expansive wings formed from delicate pearl sticks and vibrant rhodolites. Turquoise accents embellish the body, while brilliant green tsavorites form the eyes, creating a striking interplay of colour, movement, and elegance.
Another highlight is the Scarab “Angel Wing” Earrings with Diamonds, Pink Tourmaline and Pearls, inspired by the naturally iridescent beauty of scarab wings. Crafted in 9K gold and adorned with white rose-cut diamonds, pink tourmalines, and suspended freshwater pearls, the earrings celebrate themes of transformation, renewal, and protection. Drawing inspiration from ancient Egyptian symbolism, the scarab motif represents rebirth and eternity, while each ethically sourced wing is individually hand-prepared to preserve its natural brilliance and uniqueness.
The collection also features the Memory Wire Necklace with 5 Inlaid Prayer Bead Balls, a piece deeply rooted in spirituality and craftsmanship. The prayer beads are coated with gold leaf and accented with pearls, turquoise, gold-plated silver barrel beads, and agate. Sourced from India, Nepal, and Indonesia, the seeds are inspired by traditional Rudraksha prayer beads, long associated with mindfulness, protection, and sacred rituals. The necklace reinterprets these symbolic elements into a contemporary jewellery form while retaining its artisanal authenticity.
Each creation in the collection stands as a testament to Lotus Arts de Vivre’s dedication to preserving traditional craftsmanship while exploring the intersection of culture, symbolism, and contemporary luxury. Brought to life through extensive handwork by skilled artisans and designers, the collection reflects a harmonious balance of technical precision, storytelling, and collectible luxury, reinforcing the maison’s reputation for creating extraordinary jewellery that transcends adornment and becomes art.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.
ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:
“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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