DiamondBuzz
Ashth Prive Unveils Udaya – A Limited-Edition Jewellery Collection Inspired by the Timeless Geometry of Rani ki Vav
A 24-piece IGI-certified lab-grown diamond collection translating Rani ki Vav’s sacred geometry into architectural high jewellery
Ashth Jewellery, the luxury designer lab-grown diamond brand known for its design innovation and conscious philosophy, announces the launch of its newest high-jewellery collection, Udaya – a tribute to India’s architectural heritage and enduring craftsmanship.
Udaya is inspired by the architectural brilliance of the 11th-century UNESCO World Heritage site Rani ki Vav, a rare monument commissioned by Queen Udayamati in memory of her King in Patan, Gujarat. Unlike monuments that rise towards the sky, this stepwell descends into the earth, revealing intricate stone lattices, sacred geometry, and rhythmic symmetry. The monument embodies quiet strength and timeless grace – a lasting feminine legacy that anchors the spirit of the collection.
The collection reinterprets these architectural motifs through a distinctive craft innovation. Each piece features 7 to 13 carat rose-cut and portrait-cut diamonds. Their flat, transparent surface allows light to pass through the stone, revealing hand-engraved architectural motifs in gold beneath. As light passes through the stone, the engraved motifs beneath are revealed, bringing the architecture to life
The design language is shaped by the rhythmic symmetry of Patola weaving, where repetition and proportion create harmony. This textile discipline is translated into finely structured engravings, measured intervals, and balanced proportions, lending each piece a sense of order and quiet refinement.
A limited edition of 24 unique designs, each jewel is individually numbered in Gujarati, reinforcing its rarity and collectible nature. The gold is finished using a specialised polishing technique that creates a subtle textured surface reminiscent of aged stone echoing the character of the monument that inspired it.
Every piece is IGI-certified and BIS hallmarked, reflecting Ashth’s commitment to quality alongside its philosophy of responsible luxury.
“Design has always been at the heart of Ashth. With Udaya, we explored the idea of depth, inspired by the layered architecture of Rani ki Vav. By combining portrait and rose-cut diamonds with hand-engraved gold surfaces beneath, we’ve created jewellery where light becomes a medium to reveal craftsmanship. The collection reflects our approach to luxury – thoughtful, architectural, and deeply rooted in storytelling.” shares Kaivan Shah, Co-founder of Ashth
With its signature philosophy ‘Mine. Not Mined.’, Ashth continues to redefine luxury by combining design excellence, cultural storytelling, and environmentally responsible diamonds.
Store Locations: Mumbai, Kolkata, Goa, Raipur and Surat
source:Ashth
DiamondBuzz
De Beers Reimagines The Bridal Market With “Desert Diamonds.”
Brown and Yellow Diamonds Are Being Repositioned As Rare, Emotionally Resonant Alternatives To Traditional Colorless Stones
On April 13, 2026, De Beers officially expanded its “Desert Diamonds” concept into the bridal sector, introducing a sophisticated palette of lighter, warmer-toned diamonds. This strategic move follows the successful October 2025 launch of the Ombre range, aiming to redefine luxury for modern couples who prioritize authenticity and individuality. The Desert Diamonds bridal launch in the US offers solitaire rings, three-stone rings, diamond bands, and eternity-style pieces, with prices undisclosed.
Strategic Shift & Product Offerings
Historically undervalued, brown and yellow diamonds are being repositioned as rare, emotionally resonant alternatives to traditional colorless stones. The new bridal collection features:
- A Subtle Palette: Soft sand, warm white, and gentle champagne hues.
- Classic Formats: Solitaires, three-stone rings, and eternity bands.
- Designer Collaborations: Over 60 designers, including Kindred Lubeck, have contributed to the line to ensure a diverse, accessible aesthetic.
Cultural & Marketing Impact
The collection leverages significant cultural momentum, bolstered by celebrity endorsements, most notably Bad Bunny, who wore a bespoke Desert Diamond during the 2026 Super Bowl. De Beers is utilizing an integrated marketing campaign to frame these stones as symbols of a couple’s unique journey. By treating “Desert Diamonds” as an industry-wide program, De Beers seeks to reignite global desire for natural diamonds through personal storytelling and modern rarity.
De Beers Unveils ‘Love From Dad’ Collection with Intimate Second-Piercing Diamond Designs
Raj Diamonds Launches Akshaya Tritiya Campaign Spotlighting “Ruby Splendour” and “Ancient Splendour”
WGC India Gold Market Update April 2026: The Indian Gold Market In Early 2026 Was Characterized By A Resilient Recovery
Akshaya Tritiya Sparkle: 5 Diamond Investment Pieces To Buy From Golubhai Badalia Diamond
Shringar House of Mangalsutra Unveils 3,000+ Designs, Targets Emerging Markets Ahead of Akshaya Tritiya
De Beers Unveils ‘Love From Dad’ Collection with Intimate Second-Piercing Diamond Designs
-
National News3 hours agoAkshaya Tritiya Sparkle: 5 Diamond Investment Pieces To Buy From Golubhai Badalia Diamond
-
National News4 days agoShringar House of Mangalsutra Unveils 3,000+ Designs, Targets Emerging Markets Ahead of Akshaya Tritiya
-
National News3 hours agoDe Beers Unveils ‘Love From Dad’ Collection with Intimate Second-Piercing Diamond Designs
-
National News1 day agoAshth Jewellery Celebrates Akshaya Tritiya With A Modern and Conscious Approach
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.