BrandBuzz
Lab- Grown Diamond Jewellery brand Ethera unveils “Queen of Hearts” Valentine’s Day Collection
A modern lab-grown diamond edit blending conscious craftsmanship, customisable design, and timeless romance for everyday elegance.
Ethera, a lab-grown diamond jewellery brand known for conscious design and everyday wearability, has launched a special Valentine’s Day collection Queen of Hearts. Designed to celebrate love through individuality and personal style, the collection draws inspiration from the timeless heart motif, reimagined with a modern, clean design language.
Blending classic romance with contemporary aesthetics, the Queen of Hearts collection features diamond rings, distinctive pendants, and sleek earrings. Each piece is crafted using IGI-certified lab-grown diamonds and BIS-hallmarked gold, reinforcing Ethera’s commitment to quality and reflects the brand’s focus on adding subtle sparkle to everyday style.
Thoughtfully designed to feel like a natural extension of a woman’s wardrobe, the collection stands out through refined detailing and versatile design options. It offers customisable diamond sizes and is available in white, yellow, and rose gold across 18K, 14K, and 9K gold. Conceptualised and crafted in-house, each piece reflects originality while remaining classic and timeless in appeal.
Commenting on the launch, the founding team said, “At Ethera, we believe jewellery should fit effortlessly into a woman’s life and personal style. Queen of Hearts reflects our design-first, women-led approach and our focus on creating pieces that feel easy to wear and meaningful to own.”
Whether chosen as a thoughtful Valentine’s gift, a personal keepsake, or a moment of self-love, Queen of Hearts is designed to celebrate love in ways that feel personal and lasting.
Rooted in sustainability and transparency, Ethera creates fine jewellery using IGI-certified laboratory grown diamonds that match mined diamonds in brilliance and quality, with every piece undergoing a detailed 40-point inspection before reaching customers.
source:Ethera
BrandBuzz
Jos Alukkas Launches Platinum Jewellery Campaign Featuring Dulquer Salmaan
New Platinum Campaign With Dulquer Salmaan, Celebrating Sophistication and Individuality
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has launched a platinum jewellery campaign featuring its brand ambassador, Dulquer Salmaan, on 15th May 2026. The campaign marks a bold new chapter for Jos Alukkas, with Dulquer’s charismatic presence and sophisticated persona bringing alive the essence of platinum jewellery as a statement of individuality and timeless luxury.
The campaign showcases an exclusive range of meticulously crafted platinum jewellery pieces, including rings, chains, bracelets, and other contemporary pieces tailored for both men and women. Each piece reflects Jos Alukkas’ legacy of craftsmanship while embracing modern design sensibilities.
On the campaign, Varghese Alukkas, Managing Director of Jos Alukkas, said:
“At Jos Alukkas, we have always believed in offering jewellery that reflects not just beauty, but also meaning and aspiration. Dulquer Salmaan’s authenticity and contemporary appeal perfectly align with the values of our brand and this exceptional collection. Through this campaign, we aim to inspire a new generation to embrace platinum as a symbol of sophistication and individuality.”
Sujala Martis, Director – Consumer Marketing (India), Platinum Guild International, said:
“Platinum occupies a distinct space in the men’s jewellery category, combining rarity and strength in a way few precious metals can. Its appeal lies in its understated confidence, making it a compelling choice for modern men seeking jewellery that reflects both personal style and enduring values.
The Jos Alukkas Men of Platinum campaign, The Icon’s Signature, with Dulquer Salmaan builds on this very aspect and celebrates the actor’s preference for platinum. It clearly signals platinum as the metal of choice for modern men who see jewellery as an expression of character, values and style.”
Through this initiative, Jos Alukkas seeks to position itself as a brand in the luxury jewellery segment, inspiring customers to opt for platinum for their most important occasions. The campaign will be promoted across digital, print, and in-store platforms across India and international markets. With this launch, Jos Alukkas reaffirms its commitment to innovation, excellence, and offering jewellery that celebrates both tradition and contemporary luxury.
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