BrandBuzz
Lab- Grown Diamond Jewellery brand Ethera unveils “Queen of Hearts” Valentine’s Day Collection
A modern lab-grown diamond edit blending conscious craftsmanship, customisable design, and timeless romance for everyday elegance.
Ethera, a lab-grown diamond jewellery brand known for conscious design and everyday wearability, has launched a special Valentine’s Day collection Queen of Hearts. Designed to celebrate love through individuality and personal style, the collection draws inspiration from the timeless heart motif, reimagined with a modern, clean design language.
Blending classic romance with contemporary aesthetics, the Queen of Hearts collection features diamond rings, distinctive pendants, and sleek earrings. Each piece is crafted using IGI-certified lab-grown diamonds and BIS-hallmarked gold, reinforcing Ethera’s commitment to quality and reflects the brand’s focus on adding subtle sparkle to everyday style.
Thoughtfully designed to feel like a natural extension of a woman’s wardrobe, the collection stands out through refined detailing and versatile design options. It offers customisable diamond sizes and is available in white, yellow, and rose gold across 18K, 14K, and 9K gold. Conceptualised and crafted in-house, each piece reflects originality while remaining classic and timeless in appeal.
Commenting on the launch, the founding team said, “At Ethera, we believe jewellery should fit effortlessly into a woman’s life and personal style. Queen of Hearts reflects our design-first, women-led approach and our focus on creating pieces that feel easy to wear and meaningful to own.”
Whether chosen as a thoughtful Valentine’s gift, a personal keepsake, or a moment of self-love, Queen of Hearts is designed to celebrate love in ways that feel personal and lasting.
Rooted in sustainability and transparency, Ethera creates fine jewellery using IGI-certified laboratory grown diamonds that match mined diamonds in brilliance and quality, with every piece undergoing a detailed 40-point inspection before reaching customers.
source:Ethera
BrandBuzz
Akoirah by Augmont Unveils “Unscripted,” A Women’s Day Collection That Celebrates Becoming Over Perfection
The Unscripted collection embraces fluid forms and open designs in 14K gold and lab-grown diamonds, celebrating women’s evolving journeys and limitless possibilities.
This Women’s Day, Akoirah by Augmont unveils Unscripted, a design-forward jewellery collection inspired by the idea that a woman’s life is rarely a perfect circle. It bends, pauses, evolves – and unfolds in ways that are uniquely her own.
Moving away from rigid forms and closed silhouettes, the Unscripted collection explores fluid lines and open structures that mirror the rhythm of real journeys – ones that are constantly in motion and never confined to a fixed narrative.
At the heart of the collection are open rings, flowing necklaces, and fluid bracelets, each designed to embody the spirit of becoming. Rings remain intentionally open rather than closed, symbolising possibility and personal evolution. Bracelets move with the wrist instead of holding it in place, while necklaces trace soft curves that flow naturally – never confining, always in motion.
Crafted in 14K gold and set with laboratory-grown diamonds, the collection reflects Akoirah’s philosophy of conscious luxury, combining timeless brilliance with a modern and transparent approach to fine jewellery. Minimal yet expressive, the pieces are designed to transition effortlessly from everyday moments to meaningful milestones, becoming part of a woman’s evolving story.
“Women today are redefining their own narratives,” says Namita Kothari, Founder of Akoirah by Augmont. “With Unscripted, we wanted to create jewellery that reflects that spirit – pieces that are fluid, expressive, and open-ended, much like the journeys they represent.”
Nothing forced. Nothing final. Just beautifully in motion – as she was always meant to be.
This Women’s Day, celebrate her story – not finished, not closed, still becoming.
Jewellery That Honors Her Journey: Celebrating Women’s Day with Kalyan Jewellers
Akoirah by Augmont Unveils “Unscripted,” A Women’s Day Collection That Celebrates Becoming Over Perfection
Women’s Day 2026: Jewellery Brands Celebrate Independence, Identity and Self-Expression
Jewellery That Honors Her Journey: Celebrating Women’s Day with Kalyan Jewellers
Akoirah by Augmont Unveils “Unscripted,” A Women’s Day Collection That Celebrates Becoming Over Perfection
Women’s Day 2026: Jewellery Brands Celebrate Independence, Identity and Self-Expression
-
National News6 hours agoJewellery That Honors Her Journey: Celebrating Women’s Day with Kalyan Jewellers
-
BrandBuzz7 hours agoAkoirah by Augmont Unveils “Unscripted,” A Women’s Day Collection That Celebrates Becoming Over Perfection
-
JB Insights23 hours agoWomen’s Day 2026: Jewellery Brands Celebrate Independence, Identity and Self-Expression
-
National News1 day agoGold Rebounds in India After Five-Day Slide; Dollar Strength Keeps Pressure Intact
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.