JB Insights
Akshaya Tritiya 2025 Expectations
Festival remains a significant driver for jewelry sales due to cultural importance, gold as a secure investment.
This report analyzes the market dynamics surrounding Akshaya Tritiya 2025, focusing on the impact of rising gold prices on consumer behavior and sales trends. Despite high gold rates, the festival remains a significant driver for jewelry sales due to its cultural importance and the perception of gold as a secure investment. Jewelers anticipate resilient sales, driven by innovative designs, discounts, and a shift towards lighter jewelry and alternative precious metals like diamonds and platinum.
Key Findings
- Resilient Consumer Sentiment: Akshaya Tritiya continues to be viewed as an auspicious occasion for purchasing gold, overriding concerns about high prices.
- Shifting Purchase Patterns: Consumers are becoming more discerning, emphasizing quality, design, and value. Trends include:
- Increased interest in lightweight jewelry and gold coins for investment.
- A potential shift towards diamonds and platinum due to stable prices.
- Demand for heritage-inspired designs that blend tradition with modern aesthetics.
- Strategic Adaptations by Jewelers: Jewelers are employing various strategies to attract customers:
- Offering discounts on making charges and curated Akshaya Tritiya collections.
- Focusing on budget-friendly and lightweight designs.
- Highlighting the long-term investment potential of gold.
- Regional Variations: Markets like Tamil Nadu and Kerala exhibit strong cultural traditions driving gold purchases, while others may see more pronounced shifts to alternative investments.
Market Outlook
- Sales Value vs. Volume: While gold sales volume may experience a marginal dip due to high prices, the overall sales value is expected to remain robust.
- Alternative Investments: Diamonds and platinum are gaining traction as viable alternatives, particularly with stabilized prices and innovative product offerings like diamond coins.
- Consumer Behavior: Consumers with planned future occasions (e.g., weddings) are proactively booking gold to mitigate price fluctuations.
Recommendations
- Diversify Product Offerings: Jewelers should cater to a range of budgets by offering lightweight jewelry, gold coins, and designs in alternative precious metals.
- Emphasize Value and Craftsmanship: Highlight the quality, purity, and design excellence of jewelry to justify purchases despite high gold rates.
- Leverage Digital Marketing: Utilize targeted campaigns to connect with consumers emotionally and underscore the long-term financial benefits of investing in gold.
- Offer Flexible Purchasing Options: Consider offering pre-booking options and installment plans to accommodate budget constraints and encourage purchases.
Akshaya Tritiya 2025 presents a unique opportunity for jewelers to leverage cultural sentiments and strategic marketing to drive sales, even amid high gold prices. By adapting to evolving consumer preferences and offering a diverse range of products and purchasing options, jewelers can reinforce customer trust and achieve a successful festive season.
JBExlusive
Jewel Buzz recently hosted a high-level panel featuring the titans of the jewelry manufacturing industry to discuss the significance of the JMAIIE 2026. The Panel of Stalwarts comprised :K Srinivasan: Chairman, Emerald Group,Dr. Chetan Kumar: CMD, Lakshmi Diamonds, Bengaluru Nitesh Jain, MD, Purple Jewels Private Limited,Nikhil Ranavat: Director, AR Gold Private Limited & Director, Swarnshilp Chains and Jewels Pvt Ltd
The discussion highlighted how technology is no longer an optional expense but a vital investment for global competitiveness. The importance of machinery was summed by said K Srinivasan: Investing in machinery is not an expenditure; it is an investment.
Key Objectives for JMAIIE 2026
The leaders identified several critical reasons for attending the expo, emphasizing that the “machinery-only” focus of JMAIIE allows for deep concentration without the distractions of finished jewelry.
- Technology Upgradation: K Srinivasan emphasized that with 41 years in the field, he views quality machinery as the foundation for working with all gold purities (from 9k to 22k) and silver. Continuous updating is required to stay relevant.
- Cost & Loss Reduction: Nikhil Ranawat pointed out that with rising gold prices, the priority is minimizing manufacturing losses. Even recovering an extra 1% of gold through better technology significantly impacts the bottom line.
- Weight & Aesthetics: Dr. Chetan Kumar noted the industry’s shift toward both ultra-lightweight and complex fashionable jewelry, both of which require advanced precision tools.
- Production Efficiency: Nitesh Jain highlighted the need for robust, “non-breakdown” machines to keep manufacturing costs low for the end consumer.
The State of “Make in India” Machinery
The panel offered a candid assessment of domestic vs. international machinery standards:
| Strengths of Indian Machinery | Areas for Improvement |
| Outstanding quality in Enameling, Casting Furnaces, and Buffing Machines. | Chain-making technology still lags behind global standards. |
| Excellence in CAD/CAM software and implementation. | Need for more robust, long-term durability to match Italian/Western builds. |
| High value-for-money and improving after-sales service. | Consistency in high-end finishing for luxury products. |
Future Outlook
The industry leaders called for a strategic shift to align with the Atmanirbhar Bharat (Self-Reliant India) vision.
- Technology Hubs: Dr. Chetan Kumar said government support was imperative and proposed the creation of a dedicated Technology Park for the jewelry industry where manufacturers and AI researchers can collaborate on new machinery.
- Skill Development: Nitesh Jain warned that high-tech machines are useless without a skilled workforce trained to operate them. A cultural shift from traditional handmade methods to tech-driven manufacturing is essential.
- Global Ambitions: With the conclusion of various FTAs (Free Trade Agreements), the panel believes that superior technology will allow India to truly become the “Jeweler to the World.”
Conclusion
JMAIIE 2026 stands as a pivotal platform for the industry. The consensus is clear: the future of Indian jewelry lies in the marriage of traditional hand-craftsmanship and cutting-edge technology.
Ashth Prive Unveils Udaya – A Limited-Edition Jewellery Collection Inspired by the Timeless Geometry of Rani ki Vav
Lab- Grown Diamond Jewellery brand Ethera unveils “Queen of Hearts” Valentine’s Day Collection
Akoirah by Augmont Reimagines Romance with “Made of Us” Valentine’s Collection
GJEPC felicitates Piyush Goyal, Jitin Prasada on successful completion of the India–USA Interim Agreement
P N Gadgil Jewellers Records ₹365 Crore sales during the 3 Day foundation day celebrations
Akoirah by Augmont Reimagines Romance with “Made of Us” Valentine’s Collection
-
DiamondBuzz2 weeks agoAWDC Hails EU-India Trade Pact, Sees Strong Export Boost for Antwerp-Polished Diamonds in India
-
JB Insights2 weeks agoGold is Talking, Silver is Screaming – A Case for Prudent Repositioning
-
DiamondBuzz2 weeks agoJapan, US Weigh Synthetic Diamond Facility to Strengthen Strategic Supply Chains
-
International News2 weeks agoWGC: Gold Investment Rockets in 2025, Setting a New High as Uncertainty Bites
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.