JB Insights

Akshaya Tritiya 2025 Expectations

Festival remains a significant driver for jewelry sales due to cultural importance, gold as a secure investment.

Published

6 months ago

April 22, 2025

JewelBuzz Spread The Buzz

1,839 views

This report analyzes the market dynamics surrounding Akshaya Tritiya 2025, focusing on the impact of rising gold prices on consumer behavior and sales trends. Despite high gold rates, the festival remains a significant driver for jewelry sales due to its cultural importance and the perception of gold as a secure investment. Jewelers anticipate resilient sales, driven by innovative designs, discounts, and a shift towards lighter jewelry and alternative precious metals like diamonds and platinum.

Key Findings

Resilient Consumer Sentiment: Akshaya Tritiya continues to be viewed as an auspicious occasion for purchasing gold, overriding concerns about high prices.
Shifting Purchase Patterns: Consumers are becoming more discerning, emphasizing quality, design, and value. Trends include:

Increased interest in lightweight jewelry and gold coins for investment.
A potential shift towards diamonds and platinum due to stable prices.
Demand for heritage-inspired designs that blend tradition with modern aesthetics.

Strategic Adaptations by Jewelers: Jewelers are employing various strategies to attract customers:

Offering discounts on making charges and curated Akshaya Tritiya collections.
Focusing on budget-friendly and lightweight designs.
Highlighting the long-term investment potential of gold.

Regional Variations: Markets like Tamil Nadu and Kerala exhibit strong cultural traditions driving gold purchases, while others may see more pronounced shifts to alternative investments.

Market Outlook

Sales Value vs. Volume: While gold sales volume may experience a marginal dip due to high prices, the overall sales value is expected to remain robust.
Alternative Investments: Diamonds and platinum are gaining traction as viable alternatives, particularly with stabilized prices and innovative product offerings like diamond coins.
Consumer Behavior: Consumers with planned future occasions (e.g., weddings) are proactively booking gold to mitigate price fluctuations.

Recommendations

Diversify Product Offerings: Jewelers should cater to a range of budgets by offering lightweight jewelry, gold coins, and designs in alternative precious metals.
Emphasize Value and Craftsmanship: Highlight the quality, purity, and design excellence of jewelry to justify purchases despite high gold rates.
Leverage Digital Marketing: Utilize targeted campaigns to connect with consumers emotionally and underscore the long-term financial benefits of investing in gold.
Offer Flexible Purchasing Options: Consider offering pre-booking options and installment plans to accommodate budget constraints and encourage purchases.

Akshaya Tritiya 2025 presents a unique opportunity for jewelers to leverage cultural sentiments and strategic marketing to drive sales, even amid high gold prices. By adapting to evolving consumer preferences and offering a diverse range of products and purchasing options, jewelers can reinforce customer trust and achieve a successful festive season.

Up Next

U.S. gold prices decline on geopolitical and economic developments

Don't Miss

India Emerges as Global Leader in Silver Jewellery Growth in 2024

Click to comment

Name*

Email*

Website

Name*

Email*

Website

0 Comments

Oldest

Newest Most Voted

Inline Feedbacks

View all comments

JB Insights

WGC REPORT :Portfolio resiliency-Gold’s role amid economic crosscurrents

Published

1 day ago

October 25, 2025

JewelBuzz Spread The Buzz

1,896 views

Since the publication of our Why gold in 2025? A cross-asset perspective report earlier this year, much has happened on the policy front and in the broader economy. Uncertainties and vulnerabilities remain across geopolitical, fiscal, and trade domains. Investors are particularly concerned about growth and inflation, creating a challenging situation for policymakers as the dual policy goals of the Federal Reserve are in direct conflict. With persistent fears of stagflation, gold has once again stepped into the spotlight, rising more than 50% this year.1 Importantly, the core reasons for considering alternative assets such as gold, as outlined in our May report, remain largely unchanged.

First, equities appear complacent. US equities have posted remarkable gains in recent months, reigniting concerns about valuation excess and concentration risk. Indeed, investors face a market that feels euphoric on the surface but remains fragile underneath. Should economic pressures mount , investors may increasingly seek refuge in safe-haven assets, with gold standing out as a historically resilient option, as outlined in our mid-year outlook.

Second, bond markets remain uncertain. The Fed officially resumed its easing cycle in September, cutting the federal funds rate by 25 basis points in response to a cooling labour market (Chart 1) – an action widely anticipated by markets. However, US long-term yields could face renewed upward pressure if tariffs and reshoring efforts drive domestic costs higher, complicating the Fed’s inflation target. At the same time, long-term treasuries remain exposed to concerns over the Federal Reserve’s independence and the US government’s sizeable fiscal funding needs.

Against this backdrop, gold’s appeal as a hedge against both equity and bond market instability is growing – though risks exist. As we discussed in our recent blog, gold’s rapid ascent could prompt rebalancing and profit taking. For example, from a technical standpoint, the monthly Relative Strength Index (RSI) is above 90 and gold is sitting more than 20% above its 200-day moving average. These factors could lead to short-term reversals. In addition, the sharp increase in the gold price could dampen consumer demand while global trade normalisation and a pick-up in GDP growth could revive risk appetite further.

In summary, maintaining a diversified approach and remaining vigilant to shifting market dynamics is essential. Amidst a growing investor base, secular US dollar weakness and continued geoeconomic uncertainty, gold’s enduring resilience and diversification benefits remain as relevant as ever.