BrandBuzz
Rokde Jewellers Launches ‘Tax Free Mahotsav’ – Shop Jewellery and They Will Pay the GST
Limited-period festive campaign boosts jewellery buying sentiment in Vidarbha as customers enjoy GST-free purchases across gold, diamond, and bridal collections till March 31, 2026.
Rokde Jewellers, widely regarded as Vidarbha’s most trusted and fast-growing regional jewellery brand, has announced its latest customer-centric campaign, ‘Tax Free Mahotsav’, reinforcing its commitment to value-driven retail and customer delight. The limited-period campaign, valid till 31st March 2026, brings a compelling benefit for jewellery buyers, wherein the GST on every purchase will be borne by Rokde Jewellers. With its customer-first promise, “Aapki Khushiyon Ki Kharidi Par GST Hum Bharenge,” the initiative is designed to make every purchase more rewarding during one of the busiest shopping periods of the year.
Timed to align with peak wedding and festive demand, ‘Tax Free Mahotsav’ offers customers a meaningful financial advantage while investing in jewellery for weddings, gifting, and milestone occasions. By absorbing the GST component, Rokde Jewellers effectively enhances purchasing power, enabling customers to upgrade their choices and maximise value within their planned budgets. The offer is applicable across the brand’s entire portfolio, including certified gold jewellery, diamond collections, platinum ranges, bridal jewellery, festive and daily wear designs, as well as contemporary designer pieces.
Rokde Jewellers currently operates eight strategically located showrooms across Vidarbha, ensuring wide accessibility and a consistent customer experience across the region. In Nagpur, the brand has a strong presence at Laxmi Nagar, Mahal, Itwari, Koradi, Hingna Road, and Airport locations, along with established showrooms in Bhandara and Gondia. This robust retail footprint allows the brand to effectively serve customers across urban, semi-urban, and district markets, further strengthening its position as one of the most trusted jewellery networks in the region.
Commenting on the campaign, Director Paras Rokde stated that jewellery purchases are closely tied to life’s most meaningful occasions, and through ‘Tax Free Mahotsav’, the company aims to extend additional value to its customers by taking on the GST burden. He added that the initiative reflects the brand’s ongoing commitment to transparency, trust, and making jewellery shopping more rewarding for every customer.
Continuing its growth momentum, Rokde Jewellers has confirmed its upcoming expansion into emerging markets such as Gadchiroli, Chandrapur, and Yavatmal. These additions are part of a well-defined strategic roadmap aimed at building a comprehensive jewellery retail presence across every major district in Vidarbha.
From a strong Nagpur base to a rapidly expanding multi-district presence, Rokde Jewellers has evolved into a regional jewellery powerhouse. Built on a foundation of purity assurance, craftsmanship, and customer-first initiatives, the brand continues to redefine organised jewellery retail in Vidarbha.
Customers are encouraged to visit any Rokde Jewellers showroom before 31st March 2026 to take full advantage of the ‘Tax Free Mahotsav’ benefits.- T&C Apply
BrandBuzz
Divine Solitaires Launches A Heartfelt Mother’s Day Campaign Celebrating The Woman Behind Every Milestone
Built On The Insight That Every Milestone In A Child’s Life Is Equally A Mother’s Emotional Journey, The Campaign Honours Her Quiet Presence Through Life’s Defining Moments
This Mother’s Day, Divine Solitaires launches a deeply emotional campaign that celebrates mothers not just as nurturers, but as silent participants in every milestone their children achieve. Rooted in the thought that while milestones are often remembered as individual accomplishments, they are also deeply shared emotional moments for mothers, the campaign brings alive a universal truth—behind every first, every setback, every success, there is a mother experiencing it all alongside you.
From the first step that fills a home with excitement, to the first day of school that marks both pride and separation, from moments of failure that test resilience to milestones of achievement that bring overwhelming joy, the campaign captures the emotional parallel between a child’s journey and a mother’s inner world.
Through a storytelling-led visual narrative, Divine Solitaires juxtaposes defining moments in a child’s life with a mother’s perspective, highlighting how each life chapter carries its own emotional weight for her too. The campaign intentionally moves away from overt celebration, instead embracing subtle, premium storytelling that feels intimate, relatable, and emotionally resonant.
At its core, the campaign is a reminder that motherhood is often built on invisible emotional labor—the reassurance before uncertainty, the strength during difficult moments, the pride in watching a child grow, and the courage to let go when the time comes.
Speaking on the campaign, Jignesh Mehta, Founder & MD, Divine Solitaires, said:
“A mother is often present in every important chapter of our lives, not always visibly, but emotionally, completely. While milestones are usually celebrated as personal wins, we often forget the person who has lived those moments just as deeply. This campaign is our way of acknowledging that quiet, constant presence and celebrating mothers through a lens of emotional truth.”
As an extension of the campaign, Divine Solitaires is also spotlighting its thoughtfully curated solitaire gifting collection for Mother’s Day, designed for those looking to honor their mothers with something timeless and meaningful.
From elegant solitaire pendants and everyday diamond studs to classic rings, the collection is positioned as a lasting symbol of appreciation, much like a mother’s enduring love, strength, and unwavering support. Each Divine Solitaires piece is crafted with precision and backed by the brand’s uncompromising quality promise, making it a gift that goes beyond occasion-led giving.
This Mother’s Day, Divine Solitaires encourages consumers to celebrate not just the milestone, but the person who made it possible—quietly, consistently, and with unconditional love.
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