India’s festive spirit remained undeterred this Akshaya Tritiya 2025, as consumers turned out in strong numbers to purchase gold and silver, defying near-record prices. According to the Confederation of All India Traders (CAIT), total precious metal sales on the auspicious day surged to an estimated ₹16,000 crore, with gold contributing ₹12,000 crore and silver accounting for ₹4,000 crore.

Gold prices hovered between ₹99,500 and ₹99,900 per 10 grams, a 38% increase from last year’s ₹72,300. Despite this steep rise, demand remained resilient. Jewellers attributed the strong turnout to the ongoing wedding season and the deep cultural significance of buying gold and silver on Akshaya Tritiya.

Although gold volumes may have remained steady around last year’s 20 tonnes, or even dipped slightly to 12–15 tonnes, the value of sales jumped 20–35%. This reflects consumers’ adaptation to high prices through smart buying strategies such as exchanging old gold—a method that accounted for nearly half of all transactions.

In a notable trend this year, there was a rise in demand for lab-grown diamonds and studded jewellery, particularly among younger buyers aged 25–40. According to Lisa Mukhedkar, CEO of Aukera, interest in lab-grown diamonds was significantly higher than in previous years. Consumers also opted for coins, bars, and lightweight designs to stay within budget while still participating in the festivities.

Footfalls were strongest in South India during the first half of the day. However, in the North and parts of Maharashtra, extreme heat led to a delayed surge in customers, who turned out in larger numbers later in the evening.

Pankaj Arora, President of the All India Jewellers and Goldsmith Federation, confirmed the nationwide estimates of 12 tonnes of gold and 400 tonnes of silver sold during the day.

India, which annually imports between 700 and 800 tonnes of gold, continues to show unwavering appetite for the yellow metal. Despite gold trading at near ₹1 lakh per 10 grams, Akshaya Tritiya 2025 demonstrated that tradition, weddings, and evolving preferences are more than capable of sustaining a robust jewellery market in India.