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Akshaya Tritiya 2025: Consumers turnout was strong defying near-record prices

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India’s festive spirit remained undeterred this Akshaya Tritiya 2025, as consumers turned out in strong numbers to purchase gold and silver, defying near-record prices. According to the Confederation of All India Traders (CAIT), total precious metal sales on the auspicious day surged to an estimated ₹16,000 crore, with gold contributing ₹12,000 crore and silver accounting for ₹4,000 crore.

Gold prices hovered between ₹99,500 and ₹99,900 per 10 grams, a 38% increase from last year’s ₹72,300. Despite this steep rise, demand remained resilient. Jewellers attributed the strong turnout to the ongoing wedding season and the deep cultural significance of buying gold and silver on Akshaya Tritiya.

Although gold volumes may have remained steady around last year’s 20 tonnes, or even dipped slightly to 12–15 tonnes, the value of sales jumped 20–35%. This reflects consumers’ adaptation to high prices through smart buying strategies such as exchanging old gold—a method that accounted for nearly half of all transactions.

In a notable trend this year, there was a rise in demand for lab-grown diamonds and studded jewellery, particularly among younger buyers aged 25–40. According to Lisa Mukhedkar, CEO of Aukera, interest in lab-grown diamonds was significantly higher than in previous years. Consumers also opted for coins, bars, and lightweight designs to stay within budget while still participating in the festivities.

Footfalls were strongest in South India during the first half of the day. However, in the North and parts of Maharashtra, extreme heat led to a delayed surge in customers, who turned out in larger numbers later in the evening.

Pankaj Arora, President of the All India Jewellers and Goldsmith Federation, confirmed the nationwide estimates of 12 tonnes of gold and 400 tonnes of silver sold during the day.

India, which annually imports between 700 and 800 tonnes of gold, continues to show unwavering appetite for the yellow metal. Despite gold trading at near ₹1 lakh per 10 grams, Akshaya Tritiya 2025 demonstrated that tradition, weddings, and evolving preferences are more than capable of sustaining a robust jewellery market in India.

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National News

DGSL launches India’s first structured insurance appraisal service for GJ sector

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DGSL, one of India’s leading gems and jewellery testing and certification authorities, has announced the launch of specialized Insurance Appraisal Services for gems and jewellery, introducing what it describes as the country’s first structured, standards-driven appraisal service dedicated to insurance documentation.

The initiative seeks to address a long-standing gap in the Indian market, where jewellery insurance documentation has often lacked standardized gemological evaluation and globally aligned valuation methodologies / practices.

With the rising value of fine jewellery collections, heirloom pieces, and investment-grade gemstones, the demand for precise and internationally compliant insurance appraisals has grown significantly. DGSL’s appraisal reports include detailed gemstone identification, grading analysis, market-aligned valuation methodology, high-resolution imaging, and clearly defined value conclusions prepared specifically for insurance coverage purposes.

The reports aim to provide clarity and reliability for clients, insurers, and financial institutions by ensuring accurate replacement value assessments and minimizing ambiguity during insurance claims.

In a parallel development,  Atul Jain, Director at DGSL, has been granted membership in the National Association of Jewelry Appraisers (NAJA), one of the world’s most respected professional organizations dedicated to jewellery appraisal standards, ethics, and professional education.

Jain, a Graduate Gemologist with more than four decades of experience in the jewellery trade, has played a significant role in gemological education, diamond grading, and jewellery authentication in India. His professional expertise spans natural diamonds, coloured gemstones, antique jewellery evaluation, and market advisory.

Atul. Jain said, “The introduction of structured insurance appraisal services marks an important evolution for the Indian jewellery industry. Jewellery today represents not only adornment but also heritage, investment, and emotional legacy. It deserves documentation that meets global standards of accuracy, transparency, and credibility.”

DGSL’s Insurance Appraisal Services will cater to private collectors, high-net-worth individuals, jewellery retailers, estate planners, financial institutions, and insurance providers. Each appraisal follows internationally accepted valuation principles while being adapted to the dynamics of both the Indian and global jewellery markets.

With over two decades of excellence in testing and certification, DGSL has built a reputation grounded in scientific accuracy, ethical practices, and client trust. The addition of Insurance Appraisal Services further strengthens DGSL’s position as a comprehensive authority in gemological certification and valuation.

This initiative sets a new benchmark for professionalism within India’s gems and jewellery sector, ensuring that valuable jewellery assets are not only authenticated but also properly valued and protected.

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