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Global Gold Demand Rises in Q1 2025 Despite Indian Jewellery Sales Slump

WGC Sees India’s Annual Demand at 700–800 Tonnes Amid Record Prices; Investment Demand Up, Jewellery Demand Hits Five-Year Low

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Global gold demand rose 1% year-on-year to 1,206 tonnes in the January–March 2025 quarter, marking the highest first-quarter level since 2019, according to the World Gold Council (WGC). However, India—one of the world’s largest gold consumers—saw a 15% decline in overall gold demand during the same period, dropping to 118.1 tonnes, largely due to soaring gold prices.

Despite the volume drop, the value of gold demand in India surged 22% as retail prices jumped to ₹94,030 per 10 grams during the March quarter. Prices climbed even higher in April, breaching the ₹1 lakh per 10 grams mark in retail markets, driven by international gold prices reaching an unprecedented $3,500 per ounce.

The WGC has forecast India’s gold demand for the full year at 700 to 800 tonnes, despite affordability pressures. The average price during Q1 2025 was ₹79,633.4 per 10 grams, a significant increase from ₹55,247.2 in Q1 2024.

India’s investment demand for gold showed resilience, rising 7% to 46.7 tonnes, compared to 43.6 tonnes in the same period last year. In contrast, jewellery demand dropped sharply by 25% to 71.4 tonnes, down from 95.5 tonnes—the lowest volume since 2020. However, jewellery demand value still rose 3% year-on-year due to the elevated prices.

Meanwhile, gold imports in India rose 8% to 167.4 tonnes, while recycling volumes fell 32% to 26 tonnes as consumers preferred to hold onto their gold assets amid rising prices.

“Elevated prices have impacted affordability. Yet, the enduring cultural significance of gold—especially ahead of Akshaya Tritiya and the upcoming wedding season—continues to support buying sentiment,” said Sachin Jain, WGC India CEO.

As Akshaya Tritiya approaches, traditionally a peak time for gold purchases, consumers are adjusting their buying patterns. Many are opting for lighter jewellery or postponing purchases in hopes of a price correction. Still, experts believe gold’s dual appeal as a cultural staple and a reliable investment will sustain positive momentum in demand.

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NPCI Defers Rollout Of UPI Merchant Discount Rate Until After Diwali

Given Typical Retail Margins Of 2%–6% On Bullion and Plain Gold Jewellery, Absorbing A 0.4% Fee—Or Up To ₹300 Per Large Transaction—Would Have Directly Eaten Into Festive Profitability. The Deferral Keeps Bottom Lines Protected Through Dhanteras and Diwali.

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The National Payments Corporation of India’s (NPCI) UPI and Services Steering Committee has deferred the implementation of Merchant Discount Rates (MDR) on select person-to-merchant (P2M) UPI transactions until immediately after Diwali.

The move aims to protect consumer sentiment and keep operational costs steady for businesses during the peak festive shopping season. A specific implementation date will be announced separately.

Key Highlights

  • Festive Relief for Retail: The deferment ensures merchants face no additional payment processing costs during peak festive demand, helping avoid disruptions to consumer spending.
  • The Approved MDR Structure:
    • Applies only to eligible P2M transactions above Rs 2,000 at a rate of 0.4%.
    • Capped at Rs 300 for high-value transactions of Rs 75,000 and above.
    • Everyday low-value payments and small merchants remain fully exempt, preserving zero-cost digital transactions for general consumers.
  • Timeline Adjustment: Originally notified on September 15 for an October 15 rollout, the framework will now take effect post-Diwali, giving banks, payment aggregators, and merchants additional runway to align their systems and communicate terms clearly.

Jewellery purchase values routinely exceed the Rs 2,000 threshold and frequently touch or surpass the Rs 75,000 cap. Given typical retail margins of 2%–6% on bullion and plain gold jewellery, absorbing a 0.4% fee—or up to Rs 300 per large transaction—would have directly eaten into festive profitability. The deferral keeps bottom lines protected through Dhanteras and Diwali.

Introducing transaction fees just as footfall surges would have forced retailers to decide whether to absorb the cost or pass it on to buyers (via checkout surcharges or selective discounts). Avoiding this choice prevents awkward billing counter negotiations and cart abandonment during rush hours.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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