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Backed by Rs 2 Crore Seed Round from Avinya Ventures, Lab-Grown Diamond Brand Plans New Stores, Product Lines, and Tech Enhancements

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Surat-based lab-grown diamond and Polki jewellery brand Ivana Jewels is eyeing a fourfold increase in revenue this fiscal year, supported by a fresh seed funding round of Rs 2 crore from early-stage investment firm Avinya Ventures. The capital will be used to introduce new product lines, enter additional markets, and strengthen marketing and digital capabilities.

“This funding is a significant milestone for Ivana Jewels and reinforces our vision,” said Ayushi Jindal, co-founder of the brand, in a press release. “We’re focused on expanding our lab-grown diamond offerings—particularly in the one to two carat range, as well as larger stones up to 20 carats—while also growing our Polki jewellery collection. With this support, we aim to launch fresh designs, open new stores, and enhance our reach across India.”

In tandem with its offline expansion, Ivana Jewels is also investing in its digital platform by improving product customisation features, simplifying user interface design, and creating a more seamless shopping experience. The company currently employs 35 to 40 people and is planning a significant scale-up across retail and online operations.

“The lab-grown diamond market is booming, especially in Tier 2 and Tier 3 cities where demand is on the rise,” said Gaurav VK Singhvi, co-founder of Avinya Ventures. “Ivana Jewels’ focus on sustainability, affordability, and personalisation positions them well for growth. We’re excited to back their expansion and help them become a household name in Indian jewellery.”

Founded in 2023 by the Jindal Group, Ivana Jewels operates stores in Noida, Surat, Nagpur, Delhi, and Mumbai, with new outlets planned in Chandigarh and Ahmedabad. The company is targeting a total of 12 to 15 stores by the end of FY2026 and is offering franchise opportunities, with new store investments estimated at Rs 5 crore.

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Mahesh Notandass and Vandals Partner with Rohit Gandhi + Rahul Khanna for Noir Botanica

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Mahesh Notandass and Vandals served as the official jewellery partners for designer duo Rohit Gandhi + Rahul Khanna’s Noir Botanica presentation, held at Galeries Lafayette Mumbai on August 20.

Jewellery from both houses was worn by Rohit Gandhi and Rahul Khanna, as well as models walking the presentation, complementing the collection’s sculptural silhouettes, metallic surfaces and architectural detailing.

Rather than a conventional runway, the evening was conceived as an immersive fashion experience. Galeries Lafayette Mumbai was transformed into an intimate setting inspired by jazz and the glamour of 1930s evening culture, allowing guests to experience the craftsmanship, textures and construction of the garments up close. Actor Vijay Varma closed the presentation, adding a striking finale to the evening.

The event drew a notable gathering of celebrities and fashion personalities, including Kajol, Babil Khan, Mahima Makwana, Pragya Jaiswal, Gurfateh Pirzada, Sophie Choudhry, Sarah-Jane Dias, Shalini Passi, Zayed Khan and Ruhee Dosani, among others.

Vandana M. Jagwani, Creative Director at Mahesh Notandass and Founder of Vandals, graced the occasion, marking the coming together of the two jewellery houses with Rohit Gandhi + Rahul Khanna for the Noir Botanica presentation.

The collaboration highlights the growing intersection of fine jewellery and contemporary fashion, with Mahesh Notandass and Vandals bringing their distinct jewellery aesthetics to a collection centred on strong silhouettes, craftsmanship, texture and modern evening dressing.

The Noir Botanica capsule will be available following the presentation at Rohit Gandhi + Rahul Khanna stores and Galeries Lafayette Mumbai.

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