JB Insights
2026 THE ROAD AHEAD: Tradition Meets Technology, Sustainability, Personalization
India’s jewellery industry is gearing up for a dynamic 2026, defined by a fusion of tradition, technology and a more discerning, value-conscious consumer. Sustainable sourcing will shift from “differentiator” to “default,” while personalization, provenance and premium craftsmanship will dominate buying behavior. Industry leaders share their perspectives on the evolving landscape.

With gold near Rs.1,25,000 per 10 grams, the market will mature with stable but elevated price levels.“Consumers are shifting toward certified, lightweight, trustworthy designs supported by transparent supply chains,” says Rajesh Rokde, Chairman, GJC.
“Our focus is to strengthen trust and empower jewellers for an evolving ecosystem.” Efficiency, compliance and innovation will be cornerstones for the trade. “Consumers want responsibly sourced materials and functional modern jewellery,” notes Avinash Gupta, Vice Chairman, GJC. He adds, “Technology-driven retail and sharper branding will define the opportunities ahead.”


Gold will continue its role as both an emotional and investment asset. “Timeless, investment-worthy designs will drive purchasing, supported by a shift toward organised retail,” says Pratik Dugar, Indian Gem & Jewellery Creation. “Innovation, transparency and customer experience will define the industry’s next chapter.”
Structural global risks and a softening rupee may push gold higher, while silver sees modest gains.“Even if gold volumes dip, value will rise as prices strengthen,” observes Yogesh Soni, Director, Punamchand Jewellers. He emphasises, “Sustainability and responsible sourcing will become critical in shaping long-term trust.”


With gold potentially touching Rs.1,45,000 per 10 grams, demand remains resilient across weddings, festivals and everyday wear. “Consumers will gravitate toward natural diamonds, polki and a revival of Antique, Temple and Rajwadi styles,” notes Dhruv Jhaveri, Owner, Madanji Meghraj Jewellers. He further highlights the role of silver, “Silver gifting will rise sharply, possibly touching Rs.200 per gram, supported by digital integration and growing online sales.”
Design freedom expands with new material mixes and adventurous aesthetics.“Mixing metals and experimenting with materials like ceramic or resin will define ‘hybrid luxury’,” says Rupesh Jain, Co-Founder, Lucira.He adds, “Lab-grown diamonds will evolve with better clarity, unique cuts and bold colours that let couples create pieces that reflect their story.”


LGDs will strengthen their foothold as conscious luxury gains ground. “Vertical integration will give brands an edge—quality control, pricing and trust all improve,” says Anand Lukhi, Co-Founder & CEO, Lukson. According to him, “Daily-wear LGD jewellery will see explosive growth, powered by minimalism and durability.”







From soaring gold and rising environmental consciousness to hybrid designs and LGD-led disruption, 2026 will be a year where jewellery becomes more personal, transparent, tech-integrated and value-driven.The industry stands poised for innovation, ethical leadership and resilient growth—marking the start of a new chapter for India’s jewellery landscape.
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JB Insights
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