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Zoya’s new brand film with Sonam Kapoor-Ahuja celebrates being yourself

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Zoya, the exquisite diamond boutique from the House of Tata, today presented a new brand film to launch its new autograph collection – My Embrace, that powerfully depicts the brand’s philosophy of finding innate joy in being your most authentic self. 

Featuring Sonam Kapoor-Ahuja, the campaign evocatively brings to life, the Zoya woman’s bliss in embracing every aspect of her unique journey through life. The film accompanies the launch of Zoya’s new autograph collection ‘My Embrace’ – a signature identifier of the luxury atelier, that continues its tradition of redefining the way fine jewellery is experienced through meaningful pieces of wearable art. 

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“At Zoya we have always believed that women should be able to celebrate the joy of being just who they are, irrespective of the many roles they play in life. Our new film journeys to the very soul of Zoya, a word which means ‘alive’. Through this campaign we hope to inspire women to powerfully embrace who they are,” says Amanpreet Ahluwalia, Business Head, Zoya. “The narrative showcases our autograph collection ‘My Embrace’, a talismanic symbol of self-acceptance, created around the belief that you feel truly alive only when you embrace who you are and are comfortable in your own skin.” 

Featuring 26 trademarked designs; sleek bangles, bracelets, pendants, high gloss rings and earring hoops the collection is simple in design yet significant in its craftsmanship making it the ultimate collector’s piece. MY EMBRACE is a Zoya Design Innovation trademarked as a distinguished shaped bangle featuring a singular pear-shaped diamond in a prominent setting. The emotional inspiration of a self-embrace is translated with rich sculptural dynamism into a continuous flow and a harmonious integration of components in a marvel of engineering.

The film features Sonam Kapoor-Ahuja blissfully breaking into dance while enjoying a favourite song to delighting in the creativity of her cooking to enjoying moments of reflection in nature or while reading a book, the message of celebrating being yourself is presented through a montage of mundane moments brought alive by her love for herself. 

Says Ajay Ram, Creative Partner & Founding Team Member at Spring Marketing Capital, “The credit for this collection goes to the mastery of the Zoya jewellery design team. The element of the embrace has been crafted into a most elegant form factor. Our attempt was to recreate the design philosophy in an effortless narrative. Collaborating with Sonam Kapoor allowed us to explore her vibe amidst spaces she finds most joy in, setting the right tone for the collection to come alive.”

The campaign will be promoted on outdoor, social media, print, digital, OOH and television and theatres.

Zoya’s ‘My Embrace’ translates the idea of celebrating yourself, just as you are, into a deeply symbolic product that is designed to make your every day meaningful. 




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Deepika Padukone Honoured with Coveted Star on Hollywood Walk of Fame

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In a historic moment for Indian cinema, global superstar Deepika Padukone has been officially honoured with a star on the iconic Hollywood Walk of Fame, recognizing her outstanding contribution to the world of entertainment and her growing influence across cinema.

The Bollywood actress, producer, and mental health advocate becomes one of the few Indian artists to receive this prestigious accolade, solidifying her status as a global cultural icon. The unveiling ceremony, held on Hollywood Boulevard, drew fans and media from around the world, as well as a host of celebrities and film industry stalwarts.

Deepika’s journey from Bollywood to Hollywood has been marked by blockbuster performances, including her international debut in XXX: Return of Xander Cage alongside Vin Diesel. Beyond the screen, she has been a powerful advocate for mental health through her Live Love Laugh Foundation, breaking barriers and starting conversations in India and abroad.

The Hollywood Chamber of Commerce, which oversees the Walk of Fame, praised her for “bridging cinematic worlds with grace and excellence.” Her star will be placed among some of the most iconic names in film history — a testament to her enduring legacy.

The ceremony also saw congratulatory messages pour in from fellow Indian actors like Shah Rukh Khan and Priyanka Chopra Jonas, as well as global figures including Hugh Jackman and Reese Witherspoon, who applauded her versatility and influence.

As the first Indian actress of her generation to receive this honour, Deepika Padukone’s recognition marks a significant milestone for Indian representation on the global stage. Her name now joins the legendary sidewalk, inspiring a new era of South Asian talent in global entertainment.

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Bollywood actor Tabu inaugurates Kalyan Jewellers’ all-new showroom at Nexus Mall

 Offers luxurious shopping experience in world-class ambience

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Kalyan Jewellers, one of India’s largest and most-trusted jewellery brand, today launched its all-new showroom at Nexus Seawoods Mall, Nerul in Navi Mumbai. Bollywood Actor Tabu inaugurated the showroom, which features an extensive range of designs from various collections of Kalyan Jewellers. The event drew an enthusiastic crowd, and the warm welcome added vibrant energy to the showroom launch, reflecting the excitement and anticipation surrounding the occasion.

Addressing the crowd, Bollywood Actor Tabu said, “I am delighted to be here today for the inauguration of the new Kalyan Jewellers showroom. It is a privilege to represent Kalyan Jewellers, a brand deeply rooted in the values of trust, transparency, and customer focus. I am confident that our patrons will warmly embrace Kalyan Jewellers, appreciating not only the exceptional service but also the wide array of jewellery collections we offer.”

Commenting on the new showroom, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “With the launch of our all new Kalyan Jewellers showroom in Navi Mumbai, our goal is to create a comprehensive ecosystem that addresses the unique needs of our customers, elevating their shopping experience. We are committed to continuously evolving, delivering a world-class ambiance while upholding the brand’s core values of trust and transparency. At Kalyan Jewellers, we will continue to offer a wide range of exquisite and distinctive jewellery designs, with a strong emphasis on quality and exceptional service.”

Celebrating the launch, Kalyan Jewellers has announced 0.5 grams of gold absolutely free with every 10-gram gold purchase*. The Kalyan Special Gold Board Rate – the lowest in the market and standardized across all company showrooms – will also apply to these jewellery purchases. These offers are valid for a limited period only.

Patrons will also receive Kalyan Jewellers’ 4-Level Assurance Certificate, which guarantees purity, free lifetime maintenance of ornaments, detailed product information, and transparent exchange and buy-back policies. This certification reflects the brand’s commitment to offering the very best to its loyal customers.

The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery), and the recently launched Lila (Coloured Stones and Diamond Jewellery).

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Ajay Devgn unveils Kalyan Jewellers Grand Showroom in Noida

The launch brings together tradition and trend, offering customers the best of both worlds in jewellery shopping

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Kalyan Jewellers, one of India’s most trusted and leading jewellery companies, today launched its all-new showroom near Metro Station 50 in Noida. Bollywood star Ajay Devgn inaugurated the showroom, which aims to further strengthen the brand’s presence in the Delhi NCR region. The showroom offers an array of exquisite designs from Kalyan Jewellers, featuring popular house brands such as Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery) and many more.

The launch celebrations were further highlighted by the unveiling of the lifestyle jewellery brand from Kalyan Jewellers – Candere. Known for its trendy jewellery and contemporary designs, it offers lightweight jewellery collections that cater to the tastes of today’s Gen Z, working women and style-savvy men. With prices starting at Rs. 10,000/- the jewellery at Candere make for ideal gifts. From its origins as a digital-first brand to its evolution into an omni-channel retailer, Candere continues to prioritise combining the convenience of online shopping with the tangible touch-and-feel aspect of a physical store.

With a luxurious ambiance and an extensive collection of designs from various signature jewellery lines offered by Kalyan Jewellers and Candere, the new showroom is poised to offer an unparalleled shopping experience to patrons in the region.

Addressing the crowd, Bollywood star Ajay Devgn, said, “I am delighted to be here today for the inauguration of the Kalyan Jewellers new showrooms. It is a privilege to represent Kalyan Jewellers, a brand deeply rooted in the values of trust, transparency, and customer focus. I am confident that our patrons will warmly embrace Kalyan Jewellers, appreciating not only the exceptional service but also the wide array of jewellery collections we offer.”

Commenting on the new showroom launch, Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “With the launch of our all-new showrooms in Noida, we aim is to create a holistic ecosystem and cater to the distinct needs of our customers, enhancing their shopping experience. We aspire to continue reinventing ourselves, providing customers with world-class ambience, while staying true to the company’s ethos of trust and transparency.”

Celebrating the launch, Kalyan Jewellers has announced an exclusive offer of 0.5 grams of gold absolutely free with every 10-gram gold purchase. The brand’s Special Gold Board Rate – the lowest in the market and uniform across all company showrooms – will also be applicable to these purchases for a limited period. All jewellery retailed at Kalyan Jewellers is BIS hallmarked and undergoes multiple purity tests. Additionally, patrons will receive the Kalyan Jewellers 4-Level Assurance Certificate, which guarantees gold purity, free lifetime maintenance of ornaments, detailed product information and transparent exchange and buy-back policies – reaffirming the brand’s commitment to providing customers with the very best.

The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery) and the recently launched Lila (Coloured Stones and Diamond Jewellery).

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