The Booth Allotment for GJS – The Diwali Edition process was conducted at GJC headquarters at Panchratna , Mumbai. Excitement and anticipation filled  the air as exhibitors secure their prime spots on the show floor.GJS – The Diwali Edition is all set to welcome the industry from 16th–19th September at JWCC, Mumbai.

CARATS 2025 – Surat Diamond Expo, India’s most premium B2B loose diamond exhibition, was inaugurated with grandeur at Avadh Utopia, Surat.

The inauguration ceremony witnessed the presence of several industry stalwarts and dignitaries, including Govindbhai Dholakia, Chairman of Surat Diamond Bourse (SDB); Vinod Dabhi, Convenor of CARATS; Jagdishbhai Khunt, President of SDA; along with senior members from SDB, SDA, and key players from the gems and jewellery (GJ) industry.

CARATS 2025 serves as a premium platform for loose diamond manufacturers, traders, and buyers to engage in high-level business interactions and showcase the finest quality diamonds. With Surat being the global hub of diamond cutting and polishing, the expo reaffirms the city’s pivotal role in shaping the future of the global diamond trade.

The emotionally resonant film beautifully captures the essence of Teej: the meaningful bond shared by married couples, the joy of small moments, and the timeless charm of traditional festivals. It’s a heartwarming story of love in its simplest, most genuine form, brought to life through thoughtful jewellery gifting.

Teej holds deep cultural significance across Northern India, particularly in states like Rajasthan, Uttar Pradesh, Delhi, Haryana, and Bihar. CaratLane’s campaign thoughtfully connects with its growing customer base in this region, aligning with the brand’s steady retail expansion. With over 50 stores across North India and more planned, CaratLane is positioning itself as a brand that celebrates regional traditions while offering modern jewellery designs.

Shaifali Gautam, CMO, CaratLane, shared her thoughts on the campaign:

“Our festive campaigns at CaratLane are always rooted in emotion, cultural insight, and evolving consumer behaviour. Teej is a cherished occasion for our North Indian customers—a festival that beautifully blends devotion, nostalgia, and togetherness. With Divyanka and Vivek leading this narrative, we aim to create a moment that feels both intimate and relatable. This campaign also strengthens our footprint across North India, especially Uttar Pradesh, where we’re seeing incredible brand affinity among younger couples and gifting audiences.”

At the heart of this campaign is the beauty of quiet love, demonstrated through thoughtful, everyday gestures. The film portrays a relatable, heartfelt moment that reflects modern relationships and the emotional value of gifting. Featuring CaratLane’s versatile, festive-ready gold and diamond jewellery, the campaign gently reminds husbands to plan meaningful Teej gifts, emphasising that the smallest surprises often leave the biggest impact.