National News
Zen Diamond Unveils Luxurious New Store at Sky City Mall, Borivali
Zen Diamond, a globally renowned fine jewellery brand with a presence in over 400 stores worldwide, is strengthening its footprint in India with the launch of its second store in Mumbai. Following the successful debut of its flagship store in Bandra, Zen Diamond is now bringing its exquisite craftsmanship to Borivali with a new store at Sky City Mall. Spanning across 1700 square feet, the new store offers an elegant and immersive shopping experience for jewellery enthusiasts.
The brand is renowned for its expertise in crafting high-quality natural diamond jewellery, effortlessly blending timeless elegance with contemporary designs. With a rich legacy of superior craftsmanship and innovation, the brand caters to discerning customers seeking exclusive, finely crafted pieces that embody sophistication and excellence.
In addition to fine jewellery, the brand also offers a curated selection of luxury accessories, includingperfumes, ties, watches, pens, and gold coins, making it a one-stop destination for refined gifting and personal indulgence.
The Borivali store features a refined grey palette that highlights the brilliance of the jewellery, complemented by premium materials like fluted panels and stucco textures. With concealed storage, a VIP area, and four symmetrical display zones, the space reflects Zen’s focus on design excellence and a seamless shopping experience.

Speaking about the expansion, Neil Sonawala, Managing Director at Zen Diamond, said, “India has always been a significant market for us, and the response to our first store in Bandra has been very encouraging. With the launch of our new store in Borivali, we are thrilled to bring Zen Diamond’s legacy of fine craftsmanship to a new audience in Mumbai. Our collections beautifully blend tradition with contemporary design, making them perfect for modern jewellery connoisseurs.”
Sharing in the excitement, Sameep Pathak, CEO-Sky City Mall said, “We are pleased to welcome Zen Diamond to our retail family. At Sky City Mall, we are committed to providing a premium shopping experience, and the addition of a globally renowned brand like Zen Diamond further enriches our brand mix. We look forward to customers discovering their exquisite jewellery collections.”

The newly opened store at Sky City Mall offers an immersive shopping experience, featuring a diverse collection of rings, earrings, necklaces, and bracelets crafted for every occasion. With this expansion, Zen Diamond reinforces its vision of redefining fine jewellery in India by offering a seamless fusion of global design trends and enduring sophistication.
National News
GJEPC on India–EU FTA: Zero Duty Access Paves Way to Double Bilateral Gem & Jewellery Trade to USD 10 Billion (~Rs. 91000 Crore)
Duty elimination expected to unlock export growth, improve competitiveness and expand India’s footprint in Europe’s jewellery market
The Gem & Jewellery Export Promotion Council (GJEPC) welcomes the elimination of import duties on Indian gem and jewellery products under the India-EU Free Trade Agreement (FTA). This removes 2-4% duties on precious jewellery, unleashing huge export potential with the 27-member EU bloc—home to the world’s elite buyers.
India’s gem and jewellery exports accounted for USD 30 billion in CY 2024. Bilateral trade with the EU reached USD 5.2 billion, with exports at USD 2.7 billion (8.92% of total) and imports at USD 2.5 billion. EU jewellery imports from India remain limited at USD 628 million, of which USD 573 million is precious jewellery and USD 55 million is fashion (imitation) jewellery—these currently attract 2-4% duties— leaving the market dominated by non-FTA competitors.
Kirit Bhansali, Chairman, GJEPC thanked Hon’ble Prime Minister Narendra Modi and Commerce & Industry Minister Piyush Goyal for securing the India-EU FTA, the ‘mother of all trade deals’.

The India-EU FTA will supercharge market diversification for the gem and jewellery industry. This transformative pact aims to double bilateral trade to USD 10 billion (~Rs. 91,000 crore) within three years. Zero-duty access to the world’s largest consumer market empowers export hubs in Gujarat, Rajasthan, Maharashtra, and West Bengal to ramp up shipments of precious jewellery (plain and studded), silver capitalizing on India’s renowned design prowess. Especially with exports to the USA down by 44%, this timely pact will help Indian exporters salvage lost ground.
Amid soaring metal prices and evolving trade dynamics, the deal enhances margins, sharpens our competitive edge in design and craftsmanship, accelerates manufacturing, and generates jobs. For Indian jewellery retailers, it opens doors to expand brands across Europe, building on their rising global footprint.”
Zero-duty access opens doors across segments, leveraging India’s edge in lightweight/minimalist gold, machine-made, studded, silver, coloured gemstone, and fashion jewellery. This will boost exports, improve competitiveness, create jobs, and significantly improve bilateral trade in the long run.
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