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WGC Gold Market CommentarySnakes and ladders

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Gold punches through highs again

Gold finished January on an all-time-high of US$2,812, up 8% on the month, adding another positive start to its strong seasonal record . All-time-highs were logged across the board in major currencies (Table 1).

According to our Gold Return Attribution Model (GRAM), almost all drivers contributed positively including a large rise in the Geopolitical Risk index (GPR), with the only major drag coming from the lagged momentum effect of a strong US dollar in December (Chart 1).

Global gold ETFs secured a US$2.6bn (30t) gain in AUM, driven almost exclusively by strong inflows into European gold ETFs (+US$3.4bn, 39t) – likely aided by a European Central Bank (ECB) cut that took bund yields down quite dramatically over the course of the month. US funds lost US$500mn (6t), Asian funds pared US$320mn (4t) while other ETFs managed small inflows totalling US$51mn (1t).

COMEX managed money net longs added US$64bn (150t) to positions with a large increase in longs and a small cut in shorts.

Snakes and ladders

•              China saw evidence of strong start to an auspicious ‘year of the snake’ for gold. Historically, February is positively correlated to January performance, so augurs well

•              German elections might be flying under the radar for many given the noise around US tariffs, but the elections could trigger a much more positive growth outlook

•              This in turn could support the euro vs. the US dollar in the process. A weaker US dollar is not a consensus view, but unforeseen pressure on it could herald further support for gold.

China’s New Year of the snake kicks off in style It’s Yisi’s year of the snake in 2025, which occurs every 60 years and promises to be an auspicious one. Seasonal strength in local prices was evident in January with an average premium of US$6/oz recorded following several months of discounts

Up the economic ladder

While focus is currently on the impact of President Trump’s first few weeks in office, with tariffs and bluster rocking markets, elections in Germany on 23 February could have far reaching implications too.

Surveys show that the issue German voters care more about than any other, is economic growth (Chart 3, p3).

This means that whoever wins will have to deliver. And promises from all candidate parties have been emphatic about delivering on growth.2

Equity markets appear to have sniffed out the fruits of a change in administration, with the DAX outperforming most major indices over the past two months. But next to be impacted may be bund yields. Despite a softer ECB likely lowering short-end rates, stimulus could steepen the curve and pressure longer-term yields higher reducing the gap between bunds and US Treasuries. This spread tends to lead changes in the US dollar index

So euro strength could add further pressure to an overvalued US dollar, although it might take a bit of time to materialise and will likely not be dramatic.3 With the Bank of

Japan seeing domestic demand matching targets and further rate hikes tabled this year, we believe a slightly anti- consensus call on the dollar shifting down is a possibility.4

And gold’s relationship to the US dollar has been consistently negative over the last few decades, more so than bond yields. Although it’s not been key to gold’s price performance of late, we believe a softer trend should provide a gentle tailwind for gold (Chart 5).

In summary

Markets are currently fixated on the fallout of broad tariffs that the Trump administration has levied. And the knee-jerk reaction from currencies has been a strengthening of the US dollar (DXY). But elections in Germany might be a trigger for a sustained strengthening of the euro vs. the US dollar via a contracting Treasury/bund spread – even after an unwind of the strength from the strong rally since November. Likewise, weakness in the Japanese yen appears less likely. All else being equal, US exceptionalism might find a challenge from these two corners, pressuring the US dollar lower – which given the consistent relationship with gold – can add further support to gold’s incumbent strength.

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iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail

By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.

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Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.

The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.

A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:

  • Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
  • Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
  • Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain,

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.

iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.

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