DiamondBuzz
Wealthy Russians Surge in Investment-Grade Diamond Purchases Amid Market Uncertainty
Demand for polished diamonds up by 60% as individuals diversify portfolios with gemstones following VAT abolition and growing financial volatility.
Wealthy Russians are increasingly turning to investment-grade diamonds, with purchases of polished stones rising by 60% last year, according to VTB, the country’s second-largest bank. This surge in demand is attributed to the government’s decision to abolish VAT on diamond purchases, which has made gemstones a more attractive investment option.
Oksana Semenenko, vice president at VTB and head of its private banking division, explained that the rarity and uniqueness of diamonds make them especially appealing during times of rising financial market instability and tighter investment restrictions. Many affluent clients are now incorporating alternative investments, including diamonds, into their portfolios, typically allocating 5-10% of their assets to these tangible assets for diversification.
This shift comes amid increasing sanctions from the G7 and restrictions on Russian currency, which have impacted Russian diamond exports. In response, Alrosa, the state-run diamond mining giant, is turning to alternative markets to sell its goods. The company’s Diamond Exclusive program focuses on polishing its largest and highest-quality diamonds, particularly stones of 3 carats or more, to be sold directly to investors through partnerships with VTB and other financial institutions.
DiamondBuzz
Natural Diamond Market Defies Demand-Supply Dynamics As Prices Continue To Fall
The Diamond Market Continues To Defy Basic Supply-and-Demand Dynamics, Weighed Down By Structural Shifts In Consumer Behavior and Persistent Macroeconomic Pressures.
According to figures from the Kimberley Process, global rough diamond production fell 8% in 2025 to 98.8 million carats, down from 107.9 million carats in 2024. The output marks a significant milestone in the ongoing contraction of the natural diamond mining sector, placing global supply approximately one-third lower than its 2017 high.
De Beers, the world’s premier diamond mining company by value, underscored the depth of the slump in its recent financial disclosures. The industry giant reported that its average realized rough diamond price plummeted 32% in the first half of 2026, falling to $105 per carat.
Under traditional economic principles, a tightening supply chain typically drives prices upward. Yet, the diamond market continues to defy basic supply-and-demand dynamics, weighed down by structural shifts in consumer behavior and persistent macroeconomic pressures.
Industry analysts attribute the sustained drop in realization prices to a confluence of headwinds: Rise of Lab-Grown Alternatives:
Persistent Market Pressures: Changing Consumer Priorities:
With natural supply reaching historic lows and prices remaining under heavy pressure, miners and industry stakeholders face unprecedented pressure to re-calibrate their market strategies and re-establish the value proposition of natural gems in an evolving retail landscape.
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