DiamondBuzz
Wealthy Russians Surge in Investment-Grade Diamond Purchases Amid Market Uncertainty
Demand for polished diamonds up by 60% as individuals diversify portfolios with gemstones following VAT abolition and growing financial volatility.
Wealthy Russians are increasingly turning to investment-grade diamonds, with purchases of polished stones rising by 60% last year, according to VTB, the country’s second-largest bank. This surge in demand is attributed to the government’s decision to abolish VAT on diamond purchases, which has made gemstones a more attractive investment option.
Oksana Semenenko, vice president at VTB and head of its private banking division, explained that the rarity and uniqueness of diamonds make them especially appealing during times of rising financial market instability and tighter investment restrictions. Many affluent clients are now incorporating alternative investments, including diamonds, into their portfolios, typically allocating 5-10% of their assets to these tangible assets for diversification.
This shift comes amid increasing sanctions from the G7 and restrictions on Russian currency, which have impacted Russian diamond exports. In response, Alrosa, the state-run diamond mining giant, is turning to alternative markets to sell its goods. The company’s Diamond Exclusive program focuses on polishing its largest and highest-quality diamonds, particularly stones of 3 carats or more, to be sold directly to investors through partnerships with VTB and other financial institutions.
DiamondBuzz
​Russian President Putin Backs New Federal Regulations Governing LGD Labeling
Putin emphasized that stones formed by nature must remain the bedrock of the global diamond industry
Russian President Vladimir Putin has thrown his political weight behind strict new federal regulations governing how lab-grown diamonds are marketed and sold, signaling Moscow’s determination to shield its mined diamond sector from synthetic competition.
Speaking at the Russia-Africa summit in Moscow, Putin aligned himself with Finance Minister Anton Siluanov, emphasizing that stones formed by nature must remain the bedrock of the global diamond industry,
Addressing arguments from synthetic producers—who frequently contend that lab-grown stones are indistinguishable from mined gems in appearance and quality and therefore warrant comparable pricing—Putin pushed back against equating the two products.
He defended the Kremlin’s regulatory intervention, arguing that because synthetic stones are man-made, authorities are justified in prohibiting sellers from labeling them as diamonds in the literal sense of the word.
The president’s remarks reinforce a sweeping regulatory overhaul codified under Government Resolution No. 657. Taking effect on September 1, the rules mandate that all lab-grown stones be explicitly marketed as “faceted synthetic diamonds.”
Beyond renaming the category, the decree strips synthetic sellers of traditional luxury jewelry terminology. Retailers and manufacturers are barred from using the Russian word for “brilliant,” applying standard color and clarity grading scales, or deploying marketing descriptors such as “precious,” “genuine,” “natural,” “mined,” and “eco-friendly” when promoting lab-grown gems.
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