DiamondBuzz
Wealthy Russians Surge in Investment-Grade Diamond Purchases Amid Market Uncertainty
Demand for polished diamonds up by 60% as individuals diversify portfolios with gemstones following VAT abolition and growing financial volatility.
Wealthy Russians are increasingly turning to investment-grade diamonds, with purchases of polished stones rising by 60% last year, according to VTB, the country’s second-largest bank. This surge in demand is attributed to the government’s decision to abolish VAT on diamond purchases, which has made gemstones a more attractive investment option.
Oksana Semenenko, vice president at VTB and head of its private banking division, explained that the rarity and uniqueness of diamonds make them especially appealing during times of rising financial market instability and tighter investment restrictions. Many affluent clients are now incorporating alternative investments, including diamonds, into their portfolios, typically allocating 5-10% of their assets to these tangible assets for diversification.
This shift comes amid increasing sanctions from the G7 and restrictions on Russian currency, which have impacted Russian diamond exports. In response, Alrosa, the state-run diamond mining giant, is turning to alternative markets to sell its goods. The company’s Diamond Exclusive program focuses on polishing its largest and highest-quality diamonds, particularly stones of 3 carats or more, to be sold directly to investors through partnerships with VTB and other financial institutions.
DiamondBuzz
De Beers Sale Nearing Final Stage: Al Cook
Potential Buyers Are Understood To Include A Consortium Comprising African Governments and Private-Sector Investors
The long-awaited sale of De Beers appears to be entering its final phase, with Chief Executive Officer Al Cook indicating that a transaction could be completed within weeks.
Cook said the divestiture process is “closer than it has ever been” and expressed confidence that a deal would be concluded sooner rather than later.
According to Cook, negotiations have been extensive and the process has now reached a critical stage. Potential buyers are understood to include a consortium comprising African governments and private-sector investors.
Botswana, which currently holds a 15 percent stake in De Beers, has shown interest in increasing its participation, alongside Angola and Namibia. Several commercially focused investment groups are also reportedly evaluating opportunities.
The sale comes as De Beers continues to grapple with challenging market conditions. Weak global demand for natural diamonds has prompted cost-cutting measures, including plans to reduce annual overheads by approximately $100 million. Parent company Anglo American has repeatedly written down the value of the diamond business amid declining sales and rising inventories.
According to Anglo American’s 2025 financial report released in February 2026, De Beers’ enterprise value has fallen to $2.3 billion, a sharp decline from $9.2 billion in 2023.
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