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Wealthy Russians Surge in Investment-Grade Diamond Purchases Amid Market Uncertainty

Demand for polished diamonds up by 60% as individuals diversify portfolios with gemstones following VAT abolition and growing financial volatility.

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Wealthy Russians are increasingly turning to investment-grade diamonds, with purchases of polished stones rising by 60% last year, according to VTB, the country’s second-largest bank. This surge in demand is attributed to the government’s decision to abolish VAT on diamond purchases, which has made gemstones a more attractive investment option.

Oksana Semenenko, vice president at VTB and head of its private banking division, explained that the rarity and uniqueness of diamonds make them especially appealing during times of rising financial market instability and tighter investment restrictions. Many affluent clients are now incorporating alternative investments, including diamonds, into their portfolios, typically allocating 5-10% of their assets to these tangible assets for diversification.

This shift comes amid increasing sanctions from the G7 and restrictions on Russian currency, which have impacted Russian diamond exports. In response, Alrosa, the state-run diamond mining giant, is turning to alternative markets to sell its goods. The company’s Diamond Exclusive program focuses on polishing its largest and highest-quality diamonds, particularly stones of 3 carats or more, to be sold directly to investors through partnerships with VTB and other financial institutions.

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DiamondBuzz

SCS Global Ending “Sustainably Rated” Certificates For Diamonds, Gems

SCS Said The Decision Reflected Market Conditions That Had Failed To Support The Voluntary Programme At Scale. It Also Cited The Lack Of Adoption By The Mining Sector and The Absence Of A Clear Regulatory Framework For Product-Level Chain-Of-Custody

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SCS Global Services and its nonprofit standards arm, SCS Standards, have retired the SCS-007 certification programme for sustainably produced diamonds and gemstones, ending one of the industry’s more prominent third-party sustainability certification schemes.

The programme was formally retired on September 1, 2026. SCS Global Services will no longer conduct audits against the standard, while SCS Standards will no longer maintain it. Companies that already hold certifications can continue to use them until their existing expiry dates. 

SCS said the decision reflected market conditions that had failed to support the voluntary programme at scale. It also cited the lack of adoption by the mining sector and the absence of a clear regulatory framework for product-level chain-of-custody claims across an increasingly fragmented supply chain

SCS-007 was originally introduced in 2020 as a framework for independently assessing environmental, social, climate and traceability performance in the diamond supply chain. Its scope subsequently expanded to include emeralds, rubies and sapphires. The standard incorporated requirements covering governance, traceability, environmental stewardship, social responsibility and climate performance. 

The programme initially focused heavily on laboratory-grown diamonds. By 2024, SCS said it had certified eight lab-grown diamond producers, 12 diamond handlers and 65 retailers across 14 countries, with more than 100,000 certified diamonds sold through more than 500 stores. 

However, adoption remained limited. Industry participants cited by JCK have also pointed to the cost and complexity of certification, particularly for growers, cutters and polishers. 

The retirement comes as consumers and jewellery companies continue to seek independently verifiable information on the environmental and social credentials of diamonds. SCS Standards said it remains open to working with existing industry schemes that could build on the chain-of-custody framework developed through SCS-007. 

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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