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Wealthy Russians Surge in Investment-Grade Diamond Purchases Amid Market Uncertainty

Demand for polished diamonds up by 60% as individuals diversify portfolios with gemstones following VAT abolition and growing financial volatility.

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Wealthy Russians are increasingly turning to investment-grade diamonds, with purchases of polished stones rising by 60% last year, according to VTB, the country’s second-largest bank. This surge in demand is attributed to the government’s decision to abolish VAT on diamond purchases, which has made gemstones a more attractive investment option.

Oksana Semenenko, vice president at VTB and head of its private banking division, explained that the rarity and uniqueness of diamonds make them especially appealing during times of rising financial market instability and tighter investment restrictions. Many affluent clients are now incorporating alternative investments, including diamonds, into their portfolios, typically allocating 5-10% of their assets to these tangible assets for diversification.

This shift comes amid increasing sanctions from the G7 and restrictions on Russian currency, which have impacted Russian diamond exports. In response, Alrosa, the state-run diamond mining giant, is turning to alternative markets to sell its goods. The company’s Diamond Exclusive program focuses on polishing its largest and highest-quality diamonds, particularly stones of 3 carats or more, to be sold directly to investors through partnerships with VTB and other financial institutions.

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DiamondBuzz

Anglo American Advances De Beers Separation Amid Challenging Diamond Market

Anglo American Emphasized That The De Beers Carve-Out Remains A “Central Pillar” Of Its Transformation Plans

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Anglo American plc has confirmed steady progress in separating its iconic diamond subsidiary, De Beers Group, as part of a broader portfolio restructuring amid persistently subdued market conditions. This development underscores the mining giant’s strategic pivot away from diamonds toward higher-margin commodities.

In its Annual General Meeting (AGM) address, Anglo American emphasized that the De Beers carve-out remains a “central pillar” of its transformation plans, running parallel to divestments in steelmaking coal and nickel assets. In a year characterized by volatile markets and slow economic recovery in China, and with weaker iron ore prices and cyclically low diamond prices, Anglo American delivered a stable operating and financial performance.

Post-exit, Anglo American plans to refocus on premium segments like copper, high-quality iron ore, and crop nutrients, effectively shedding exposure to the cyclical diamond trade. Production guidance for De Beers holds steady at 21-26 million carats for 2026, with output adjustments aligned to prevailing demand.

While specific timelines for completion remain undisclosed, Anglo American anticipates providing further updates throughout 2026 as the sale process unfolds. This move signals deepening structural shifts in the global diamond supply chain, potentially reshaping rough diamond availability and pricing dynamics for Indian polishers and exporters.

With natural diamond prices under pressure from lab-grown alternatives and softening luxury demand—exacerbated by China’s uneven recovery—Anglo’s exit may prompt consolidated output cuts, stabilizing rough prices in the medium term but challenging mid-tier producers reliant on consistent volumes.

Stakeholders await clarity on potential buyers, with speculation centering on strategic investors or sovereign funds eyeing long-term diamond assets.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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