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VBJ SINCE 1900 unveil the Grand Jhumka Festival

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VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted heirloom jewellery brand, proudly announces the launch of its first-ever Jhumka Festival—a month-long celebration of design and tradition, running from October 1 to October 31, 2025.

Rooted in South Indian heritage yet reimagined for today’s woman, the VBJ Jhumka Festival showcases an extraordinary curation of gold, diamond, and silver jhumkas that embody the diverse expressions of Indian femininity. The collection spans temple-inspired heritage silhouettes, statement and occasion-ready creations, diamond-studded profiles, and petite “baby jhumkas” crafted for ultra-lightweight sophistication. Designed for Gen Z buyers, working professionals, and seasoned connoisseurs alike, every piece strikes a fine balance between accessibility, versatility and elegance. The lightweight range is thoughtfully aligned with market trends, making it both aspirational and accessible.

As a fifth-generation family-run brand, VBJ takes pride in its historic legacy, most notably as the makers of the Sengol (sceptre) – a sacred symbol of India’s democratic traditions, rediscovered after 72 years and now enshrined in the new Parliament beside the Speaker’s chair. The Jhumka Festival continues this legacy, honouring the timeless beauty and enduring versatility of one of India’s most iconic jewellery forms.

Speaking on the launch, Amarendran Vummidi, Managing Partner, VBJ Since 1900, said, “For 125 years, VBJ has honoured India’s jewellery traditions while evolving with changing times. This festival elevates the jhumka from a staple to a hero piece – crafted for movement, identity, and expression.”

Jithendra Vummidi, Managing Partner, VBJ Since 1900, added, “A jhumka is more than an ornament – it holds memory, character, and emotion. With this festival, we celebrate a form that resonates across generations, offering timelessness with relevance.”

With standout craftsmanship that includes South Indian close settings, coloured stone accents, motion-friendly tassel designs, and weight-optimised forms, the collection blends luxury with everyday wearability. Adding a playful, nostalgic touch, the campaign tagline “Jhumka gira re…VBJ ke bazaar mein” connects across generations with charm and wit. The VBJ Jhumka Festival Collection will be available at all VBJ stores and online, with select customisation options continuing the brand’s tradition of excellence and bespoke ser

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Bengaluru-based lab-grown diamond jewellery startup ONYA raises ₹5.5 crore in pre-seed funding led by Zeropearl VC

The brand scales to four profitable high-street stores in Bengaluru, touching ₹2 crore MRR in 11 months

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ONYA, one of India’s fastest-growing offline-first, premium lab-grown diamond jewellery brands, has raised Rs.5.5 crore in a pre-seed round led by Zeropearl VC. The round also saw participation from prominent angel investors including MyGate founders Vijay Arishetty, Abhishek Kumar, Shreyans Daga, and Rohit Jindal; UrbanVault founder Amal Mishra; and Alkendra Pratap Singh, Managing Director of Crescendo Industries Pvt. Ltd. and Director of KE Engineers Pvt. Ltd., among others. The fresh capital will be used to accelerate ONYA’s offline retail expansion across major Indian cities.

ONYA, short for “On You,” was founded on a simple idea: to create art that looks good On You. The inspiration came from a deeply personal moment when two people ready to begin their life together realized that the ring they loved was beyond reach. That experience sparked a mission to make beautifully designed and meaningful diamond jewellery accessible to everyone. Today, ONYA stands for crafting soulful lab-grown diamond pieces that mark life’s most cherished celebrations in every Indian home.

Within 11 months, ONYA has expanded to four profitable high-street stores in Bengaluru, achieving a monthly revenue run rate of ₹2 crore. The company has also strengthened its leadership team with the appointment of Gaurav Choudhary, former Director of Products at xto10x, who joins as Co-founder.

Himani Yadav, Founder of ONYA, said, ONYA didn’t begin as a business idea — it began with a personal moment. My engagement ring was a lab-grown diamond long before the category became mainstream, and that experience made me realize how many people felt priced out of meaningful jewellery. ONYA was created to change that by bringing emotion, accessibility, and intention back into fine jewellery.

Being backed by Zeropearl VC at this stage — and by someone like Bipin, who brings a decade of deep consumer-brand investing experience, including in jewellery — adds immense value and clarity to our journey. The fact that ONYA fits naturally into Zeropearl VC’s Indiluxe thesis reinforces that we’re building in the right direction. This partnership gives us the confidence to take thoughtfully designed lab-grown diamonds to more homes across India.”

Bipin Shah, Founder and Managing Partner, Zeropearl VC, said At Zeropearl VC, we back founders who deeply understand the problem they’re solving — and Himani’s clarity stood out from day one. The ONYA team is already showing early signs of cracking an offline & Design first approach in premium lab-grown diamond space which strongly aligns with our Indiluxe thesis. Young India’s shift in how they view jewellery is undeniable, and ONYA is building right at that inflection point.

Bipin Shah

Their design focus and customer obsession give us strong confidence — and we see this as a gateway to expanding into more premium, next-gen consumer categories over time.” ONYA’s jewellery features IGI-certified lab-grown diamonds set in BIS Hallmarked gold, blending scientific precision with elegant design. With this investment, ONYA plans to expand its product lines, open more customer-first experience stores, and deepen its connection with India’s growing base of conscious luxury

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