GIA India Laboratory Pvt Ltd  has appointed Amit Pratihari as its Managing Director, effective October 1, 2025. In his new role. He will oversee the operations of GIA’s gemological laboratories in Mumbai and Surat, along with the GIA India School in Mumbai, bringing his extensive experience from De Beers and Forevermark to strengthen the institute’s presence in India’s growing diamond market.

Pratihari brings with him more than 20 years of experience across retail, brand management, and the diamond sector. Most recently, he headed De Beers India and Forevermark India, where he played a pivotal role in strengthening the brands’ presence in India and the Middle East. His career spans key leadership positions at De Beers retail in India, preceded by a decade in consumer-focused retail and brand strategy.

GIA India said his proven expertise and leadership will be vital in reinforcing the institute’s mission of ensuring public trust in gems and jewellery, particularly as India’s role in the global diamond market continues to expand.

“Amit’s deep experience in retail and brand management, including more than a decade in the diamond industry, make him ideally suited to build on the success and importance of the GIA India laboratories,’ said Sriram Natarajan, a director on the GIA India board and senior vice president of laboratory operations for the Gemological Institute of America, Inc. (GIA), the parent organization of GIA India. “His expertise in strategic growth and team leadership is especially relevant given India’s importance to the global diamond market and its emerging role as a key consumer market.”

Commenting on his new position,Amit  Pratihari said, “I am deeply honored to join GIA India. GIA India is a vital part of the diamond industry in India and around the world. I look forward to contributing to the ongoing success of GIA India.”