Brand Talks
VBJ SINCE 1900 unveil the Grand Jhumka Festival
VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted heirloom jewellery brand, proudly announces the launch of its first-ever Jhumka Festival—a month-long celebration of design and tradition, running from October 1 to October 31, 2025.



Rooted in South Indian heritage yet reimagined for today’s woman, the VBJ Jhumka Festival showcases an extraordinary curation of gold, diamond, and silver jhumkas that embody the diverse expressions of Indian femininity. The collection spans temple-inspired heritage silhouettes, statement and occasion-ready creations, diamond-studded profiles, and petite “baby jhumkas” crafted for ultra-lightweight sophistication. Designed for Gen Z buyers, working professionals, and seasoned connoisseurs alike, every piece strikes a fine balance between accessibility, versatility and elegance. The lightweight range is thoughtfully aligned with market trends, making it both aspirational and accessible.
As a fifth-generation family-run brand, VBJ takes pride in its historic legacy, most notably as the makers of the Sengol (sceptre) – a sacred symbol of India’s democratic traditions, rediscovered after 72 years and now enshrined in the new Parliament beside the Speaker’s chair. The Jhumka Festival continues this legacy, honouring the timeless beauty and enduring versatility of one of India’s most iconic jewellery forms.

Speaking on the launch, Amarendran Vummidi, Managing Partner, VBJ Since 1900, said, “For 125 years, VBJ has honoured India’s jewellery traditions while evolving with changing times. This festival elevates the jhumka from a staple to a hero piece – crafted for movement, identity, and expression.”
Jithendra Vummidi, Managing Partner, VBJ Since 1900, added, “A jhumka is more than an ornament – it holds memory, character, and emotion. With this festival, we celebrate a form that resonates across generations, offering timelessness with relevance.”

With standout craftsmanship that includes South Indian close settings, coloured stone accents, motion-friendly tassel designs, and weight-optimised forms, the collection blends luxury with everyday wearability. Adding a playful, nostalgic touch, the campaign tagline “Jhumka gira re…VBJ ke bazaar mein” connects across generations with charm and wit. The VBJ Jhumka Festival Collection will be available at all VBJ stores and online, with select customisation options continuing the brand’s tradition of excellence and bespoke ser
Brand Talks
Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’
The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.
Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.


A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.
Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.
From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.
To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.
Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.
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