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Van Mahotsav at IIG: A Celebration Rooted in Nature and Creativity

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The International Institute of Gemology (IIG) celebrated Van Mahotsav, India’s annual festival of trees with a deeply symbolic and immersive experience, blending environmental consciousness with the spirit of design and innovation. Observed across the country to raise awareness about the importance of trees and ecological balance, Van Mahotsav resonates strongly with IIG’s ethos: nurturing talent in an industry born from nature, shaped by creativity, and sustained by responsibility.

At its core, jewellery design is an art form inspired by the elements, from the brilliance of gemstones formed deep within the earth to motifs drawn from leaves, flowers, skies, and oceans. IIG, as an institution that shapes future custodians of the gem and jewellery world, believes that nature is not only a muse, but also a mentor. Trees, like education, take time to grow; they require care, nurturing, and a strong foundation. Both leave legacies, both shape futures.

Gunjan

The celebration began with a thoughtful address by Ms. Gunjan Sapra, COO & Head of Department of Jewellery Design, who set the tone with a powerful message: “Nature is not only our life source; it is also our deepest source of inspiration. Every branch, every bloom, every element of nature holds within it a design story waiting to be discovered.” Her words served as a reminder that when students observe nature with sensitivity and awareness, they open doors to creative expression that is meaningful, rooted, and responsible.

In his address, Mr. Rahul Desai, CEO & Managing Director of IIG, emphasized the role institutions and individuals play in shaping a sustainable future. “It is the responsibility of every individual and every organization to do their best for the environment. Every chance we get is an opportunity, to rethink, to act, and to contribute meaningfully. At IIG, we are committed to this philosophy not just in thought, but in practice.”

He highlighted IIG’s shift towards sustainable practices; from digitizing brochures and course materials to minimizing plastic use across campuses, and reiterated the institute’s long-term commitment to environmental stewardship through its curriculum, infrastructure, and values.

A highlight of the event was the Nature-Inspired Jewellery Design Competition, where students translated the beauty and symbolism of the natural world into striking pieces of wearable art. From leaf motifs to flora-fauna compositions, the entries reflected a deep reverence for nature and an acute understanding of form, balance, and symbolism. The winning piece, a breathtaking necklace by Ms. Kritika Jiwnani, inspired by the Aurora Borealis, used Alexandrite to mimic the northern lights, capturing not only the aesthetics of nature but also its mystery and magic.

The campus was transformed into a visual celebration of Van Mahotsav as students curated and decorated soft boards with themes centered on sustainability, biodiversity, and forest life. These creative expressions became storytelling walls, echoing messages of conservation, harmony, and purpose.

The celebration closed with a tree plantation drive and a green gift for each participant, a symbol of growth and responsibility. For IIG, Van Mahotsav is more than a tradition; it’s a reflection of its core belief, that true brilliance is rooted in purpose. In shaping tomorrow’s jewellery professionals, the institute champions not just design excellence, but environmental integrity.

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iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail

By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.

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Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.

The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.

A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:

  • Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
  • Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
  • Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain,

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.

iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.

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