National News

AMAMA Secures $1 Million from Mistry Ventures to Accelerate Growth and Global Expansion

The Delhi-based jewellery brand will use the funding to scale operations, strengthen infrastructure, and amplify its presence in domestic and international markets.

Published

11 months ago

July 7, 2025

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Delhi-based handcrafted jewellery brand AMAMA has raised $1 million in funding from Mistry Ventures LLP in a move aimed at accelerating its expansion and strengthening its foundation for long-term growth. This marks the brand’s second round of funding, following its initial investment from She Capital Trust.

The newly secured capital will be channelled into expanding AMAMA’s operational footprint, enhancing its supply chain and tech infrastructure, and scaling its product and design teams. A key focus will be amplifying the brand’s global storytelling around Indian artisanal craftsmanship fused with modern design sensibilities.

Founded in 2019 by Nikita Gupta, AMAMA has carved a niche in the fashion accessory space with its distinctive hand-embroidered, 22kt gold-plated brass jewellery. The brand operates with a dedicated in-house team of over 85 skilled artisans, combining traditional techniques with contemporary aesthetics.

AMAMA is now gearing up to open new stores in Mumbai and Ahmedabad, along with two more outlets in the Delhi NCR region, reinforcing its physical retail presence. It is also exploring travel retail opportunities and pursuing international expansion through global exhibitions, curated showcases, and partnerships with overseas multi-brand outlets.

Commenting on the milestone, Nikita Gupta, Founder of AMAMA, said, “This isn’t just a win for AMAMA, it’s a win for bold, rooted design from India. With this backing, we’re ready to scale new heights, explore new geographies, and continue crafting pieces that speak louder than trends.”

With this strategic investment and a strong vision, AMAMA is set to elevate its brand presence and champion India’s rich legacy of handcrafted jewellery on the global stage.

National News

FTA Partner Markets Offer Immense Export Opportunity For Indian Jewellery Sector: DoC

Department of Commerce Organises Focused Outreach To Boost FTA Utilisation in the Gems & Jewellery Sector

Published

1 hour ago

June 10, 2026

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India’s FTA partner countries collectively import over US$55 billion of jewellery annually; India’s current share of US$8 billion signals a large untapped opportunity.

Exporters urged to leverage preferential market access under India’s FTAs and capture a greater share of global jewellery trade.

The Department of Commerce, Ministry of Commerce & Industry, Government of India today organised a focused outreach programme on “Leveraging FTAs for the Gems & Jewellery Sector” in Jaipur, in partnership with the Gems & Jewellery Export Promotion Council (GJEPC). Exporters, manufacturers, MSMEs and other industry stakeholders participated in the programme.

The workshop is part of the Government’s sustained effort to ensure that exporters—particularly MSMEs and cluster-based enterprises—can fully capitalise on market access gains created through India’s new-generation FTAs.

India’s total exports have nearly doubled over the past twelve years, reaching an all-time high of USD 863 billion in FY 2025–26—up from USD 468 billion in FY 2014–15. Merchandise exports stood at USD 442 billion and services exports at USD 421 billion, reflecting the resilience and competitiveness of the Indian economy.

India’s FTAs have grown broader, deeper, and commercially more meaningful in recent years—covering a wider range of products, services, investment, standards, and trade facilitation. Gems & Jewellery has emerged as a leading beneficiary sector under these agreements.

FTA partner countries collectively import over US$55 billion of jewellery annually. India’s current share stands at US$8 billion—pointing to substantial headroom for growth. Rajasthan, which accounts for 97% of India’s coloured gemstone exports and has a strong presence in silver and imitation jewellery, is uniquely placed to capture this opportunity.

Addressing the gathering, Saket Kumar, Joint Secretary, Department of Commerce, said:

“India’s FTAs are strategic instruments for expanding export opportunities. Our objective is to ensure that every exporter, including MSMEs and cluster-based enterprises is equipped to utilise them.”

The programme aligns with the vision of Hon’ble Commerce and Industry Minister Piyush Goyal, who has underscored that India’s export growth strategy rests on enhanced competitiveness, improved market access, and stronger domestic manufacturing. Achieving the target of USD 2 trillion in exports by 2030 will require industry stakeholders to fully leverage the opportunities created by India’s expanding FTA network.

The Department of Commerce will continue similar engagements across key export clusters to ensure wider dissemination of FTA-related opportunities and help make India a leading global manufacturing and export hub under Viksit Bharat 2047.