National News
Van Mahotsav at IIG: A Celebration Rooted in Nature and Creativity
The International Institute of Gemology (IIG) celebrated Van Mahotsav, India’s annual festival of trees with a deeply symbolic and immersive experience, blending environmental consciousness with the spirit of design and innovation. Observed across the country to raise awareness about the importance of trees and ecological balance, Van Mahotsav resonates strongly with IIG’s ethos: nurturing talent in an industry born from nature, shaped by creativity, and sustained by responsibility.
At its core, jewellery design is an art form inspired by the elements, from the brilliance of gemstones formed deep within the earth to motifs drawn from leaves, flowers, skies, and oceans. IIG, as an institution that shapes future custodians of the gem and jewellery world, believes that nature is not only a muse, but also a mentor. Trees, like education, take time to grow; they require care, nurturing, and a strong foundation. Both leave legacies, both shape futures.

The celebration began with a thoughtful address by Ms. Gunjan Sapra, COO & Head of Department of Jewellery Design, who set the tone with a powerful message: “Nature is not only our life source; it is also our deepest source of inspiration. Every branch, every bloom, every element of nature holds within it a design story waiting to be discovered.” Her words served as a reminder that when students observe nature with sensitivity and awareness, they open doors to creative expression that is meaningful, rooted, and responsible.
In his address, Mr. Rahul Desai, CEO & Managing Director of IIG, emphasized the role institutions and individuals play in shaping a sustainable future. “It is the responsibility of every individual and every organization to do their best for the environment. Every chance we get is an opportunity, to rethink, to act, and to contribute meaningfully. At IIG, we are committed to this philosophy not just in thought, but in practice.”

He highlighted IIG’s shift towards sustainable practices; from digitizing brochures and course materials to minimizing plastic use across campuses, and reiterated the institute’s long-term commitment to environmental stewardship through its curriculum, infrastructure, and values.
A highlight of the event was the Nature-Inspired Jewellery Design Competition, where students translated the beauty and symbolism of the natural world into striking pieces of wearable art. From leaf motifs to flora-fauna compositions, the entries reflected a deep reverence for nature and an acute understanding of form, balance, and symbolism. The winning piece, a breathtaking necklace by Ms. Kritika Jiwnani, inspired by the Aurora Borealis, used Alexandrite to mimic the northern lights, capturing not only the aesthetics of nature but also its mystery and magic.
The campus was transformed into a visual celebration of Van Mahotsav as students curated and decorated soft boards with themes centered on sustainability, biodiversity, and forest life. These creative expressions became storytelling walls, echoing messages of conservation, harmony, and purpose.
The celebration closed with a tree plantation drive and a green gift for each participant, a symbol of growth and responsibility. For IIG, Van Mahotsav is more than a tradition; it’s a reflection of its core belief, that true brilliance is rooted in purpose. In shaping tomorrow’s jewellery professionals, the institute champions not just design excellence, but environmental integrity.
National News
SENCO Gold & Diamonds receives IAGES accreditation across 100+ stores pan India
Senco Gold & Diamonds, one of India’s largest jewellery retail chains, has been accredited with IAGES reinstating its commitment towards wining the trust and confidence of its consumers through its ethical, fair and transparent practices.
SENCO Gold & Diamonds is one of the most recognised names in the Indian jewellery retail sector with more than 100 stores, having built a legacy of trust and craftsmanship for over eight decades in gold, diamond, platinum and silver jewellery.
The Indian Association for Gold Excellence and Standards (IAGES) is a Self-Regulatory Organisation (SRO) established by and for the Indian gold industry to bring clarity and
accountability across the gold value chain including retailers, manufacturers, refiners, bullion traders and others through a stringent Code of Conduct. The framework is designed to promote responsible sourcing, operational integrity and consumer-first practices across every stage of the industry.

“As the Indian gold sector moves towards greater formalisation, frameworks like IAGES are critical in strengthening accountability and consumer trust. Senco’s long-standing alignment with global and national standards including BIS and the Responsible Jewellery Council (RJC) made us natural early adopters of IAGES. This accreditation across 100+ stores reflects our commitment to governance, process integrity and encouraging the industry to move towards higher, more transparent benchmarks,” said Suvankar Sen, MD & CEO, Senco Gold & Diamonds.
From sourcing, refining, hallmarking, transparent pricing practices to store-level operations, IAGES Code of Conduct includes every step of the business which is assessed by a neutral third-party assessor. An IAGES certification assures consumers of the integrity, transparency and responsibility of their retailer who receives an accreditation only after having completed the assessment.
“Senco is a respected legacy brand in India that has built a strong presence across multiple regions. The brand’s alignment with the IAGES framework sends a clear signal to the industry about the importance of transparency, process integrity and consumer-centric standards as essential steps towards formalisation and accountability. By implementing IAGES’ standard Code of Conduct across the value chain, the gold industry builds long-term sectoral credibility, placing the sector at par with global standards,” says Kaushlendra Sinha, CEO, IAGES.

IAGES is currently running a nationwide consumer awareness campaign titled #PehlaCheckIAGES to inform consumers to always check for an IAGES accreditation before choosing their gold retailer.
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