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Van Cleef & Arpels, Audemars Piguet & Chanel Dazzle at Dubai Watch Week 2025

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Dubai Watch show
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A spectacular showcase of artistry and engineering, Dubai Watch Week 2025 highlighted Van Cleef & Arpels’ whimsical automaton, Audemars Piguet’s icy high-jewellery icon, and Chanel’s ingenious “Double Lion Buttons” timepiece revealing two hidden surprises.

Dubai Watch Week 2025 became a stage for extraordinary creativity as Van Cleef & Arpels, Audemars Piguet, and Chanel unveiled some of the event’s most talked-about high-watchmaking creations.

Van Cleef & Arpels enchanted audiences with The Poetry of Time, highlighted by the debut of the Brassée de Lavande’ automaton. This poetic complication opens into a magical tableau of blooming lavender, a fluttering butterfly, and a musical movement, reflecting the Maison’s mastery in craftsmanship, mechanical artistry, and nature-inspired storytelling.

Audemars Piguet stunned collectors with its fierce high-jewellery creation, the Diamond Outrage. Inspired by the icy landscapes of the Vallée de Joux, the watch explodes with stalactite-like spikes, capturing raw, crystalline power. The diamond-set version, priced around USD 1.4 million, stood among the most striking designs at the fair.

Chanel brought couture ingenuity to horology with its Double Lion Buttons timepiece — a masterpiece hiding two secrets. Behind one sculpted yellow-gold lion’s head lies a sleek black lacquer dial, while the second lion reveals a gold medallion meant to hold a cherished photograph. The piece blends fashion heritage with mechanical surprise.

Together, these standout creations showcased the very heart of modern watchmaking: innovation, imagination, and the enduring power of storytelling through time.

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International News

AGTA appeals US Government to Scrap 10% Import Tariff on Gemstones

Trade body seeks exemption for coloured gemstones under new temporary tariff regime, with potential implications for diamonds.

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The American Gem Trade Association (AGTA) has formally appealed to the US government to remove the newly imposed 10% global import tariff on gemstones, and potentially diamonds, warning of its impact on the trade.

The tariff was announced on February 20 after the US Supreme Court struck down President Donald Trump’s reciprocal tariffs issued under the International Emergency Economic Powers Act (IEEPA). In response, the administration introduced a temporary 10% import surcharge under Section 122 of the Trade Act of 1974. The measure will remain in effect for 150 days unless Congress votes to extend it, though further tariff mechanisms have not been ruled out.

AGTA has submitted a formal request to the Office of the United States Trade Representative (USTR), urging that precious and semiprecious coloured gemstones be added to the exception list under Annex I or Annex II. The association argued that these stones are not mined domestically in the US and therefore should qualify for exemption.

Previously, AGTA’s lobbying efforts contributed to diamonds and gemstones being included in Annex III — a list of products eligible for potential exemption from duties for “aligned” countries. This had placed Indian diamonds and gemstones on track for relief following a prospective US-India trade agreement. However, it remains unclear whether Annex III provisions apply under the new tariff framework that recently took effect.

If the across-the-board exemption request is denied, AGTA has asked the USTR to confirm whether Annex III remains a viable pathway for country-specific tariff relief on coloured gemstones.

While the current petition focuses on coloured gemstones, AGTA noted that trade experts believe any exemption granted in this category could effectively extend to diamonds, as seen in past trade agreements such as the US–European Union deal.

“We will continue to work tirelessly toward eliminating tariffs on gemstone imports into the US. We remain fully committed to this effort — giving up is not an option,” said AGTA President Bruce Bridges and CEO John Ford.

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