A spectacular showcase of artistry and engineering, Dubai Watch Week 2025 highlighted Van Cleef & Arpels’ whimsical automaton, Audemars Piguet’s icy high-jewellery icon, and Chanel’s ingenious “Double Lion Buttons” timepiece revealing two hidden surprises.

Dubai Watch Week 2025 became a stage for extraordinary creativity as Van Cleef & Arpels, Audemars Piguet, and Chanel unveiled some of the event’s most talked-about high-watchmaking creations.

Van Cleef & Arpels enchanted audiences with ‘The Poetry of Time’, highlighted by the debut of the ‘Brassée de Lavande’ automaton. This poetic complication opens into a magical tableau of blooming lavender, a fluttering butterfly, and a musical movement, reflecting the Maison’s mastery in craftsmanship, mechanical artistry, and nature-inspired storytelling.

Audemars Piguet stunned collectors with its fierce high-jewellery creation, the ‘Diamond Outrage’. Inspired by the icy landscapes of the Vallée de Joux, the watch explodes with stalactite-like spikes, capturing raw, crystalline power. The diamond-set version, priced around USD 1.4 million, stood among the most striking designs at the fair.

Chanel brought couture ingenuity to horology with its “Double Lion Buttons” timepiece — a masterpiece hiding two secrets. Behind one sculpted yellow-gold lion’s head lies a sleek black lacquer dial, while the second lion reveals a gold medallion meant to hold a cherished photograph. The piece blends fashion heritage with mechanical surprise.

Together, these standout creations showcased the very heart of modern watchmaking: innovation, imagination, and the enduring power of storytelling through time.