JB Insights
Union Budget 2024 is a game-changer
The Union Budget 2024 has created a positive sentiment and buzz in the GJ industry. Industry players are calling it a game-changer. The reduction in import duties on gold, silver and platinum, from 15 percent to 6 percent , abolition of the 2% Equalization Levy, Safe Harbour Rule on sale of rough diamonds at SNZs will contribute in propelling growth of GJ industry.
The import duty cut on precious metals is likely to ignite a significant increase in gold purchases across the country, particularly during the upcoming festive and wedding season. The cultural and religious significance of gold, combined with its role as a valuable investment, is expected to drive a substantial uptick in demand. Experts expect the allure of gold to reach new heights as the auspicious occasions of the wedding season and Diwali approach.

Piyush Goyal, Union Commerce & Industry Minister, said “The gold import duty cut to 6 per cent (from 15 per cent) will promote the manufacturing of gold and silver jewellery. It will also contain smuggling. When formal gold is imported through the official route, it only helps the economy further. Also, this move will benefit the consumers as the marriage season is approaching.Duty reduction in gold and silver will result in employment and business growth. Value addition in gold jewellery will also boost exports, including e-commerce exports.”
The reduction in import duties on precious metals is a major boost for our industry, enhancing affordability for consumers and competitiveness for the manufacturing sector by releasing working capital, said Vipul Shah, Chairman, GJEPC.

Indian jewellers foresee a surge in domestic gold purchases due to a significant customs duty cut in the 2024-25 budget. This change has narrowed the price gap between India and Dubai, making Indian gold more appealing. The reduction is expected to boost domestic gold production, and jewellers plan to introduce new designs to attract customers. With lower duties, jewellers can offer competitive pricing, making gold and silver more accessible and affordable to all consumer segments.
This move will provide significant relief to consumers who have been investing in alternative assets, encouraging them to return to gold investments. Industry is confident that household investment and savings in India will see an increase in the coming days.
JB Insights
Top 10 India’s Jewellery Traditions: Where Craft Becomes Identity
-By JewelBuzz
From Centuries-Old Techniques To Regional Artistry, These 10 Jewellery Traditions Reflect India’s Cultural Legacy, Craftsmanship, and Enduring Human Touch
India’s jewellery is far more than ornamentation—it is a reflection of identity, heritage, and regional storytelling. Across the country, every piece carries the imprint of its origin, shaped by local traditions, cultural influences, and generations of skilled artisans. From intricate silverwork to vibrant enamel detailing, these designs are deeply tied to the communities that create them.
What sets Indian jewellery apart is its deep-rooted connection to time and tradition. These crafts were not born in factories but evolved within homes and workshops, passed down through families and perfected over centuries. Each technique reflects patience, precision, and human touch, making every creation unique and meaningful.
In today’s fast-paced world of mass production and uniform design, these traditional jewellery forms stand as a reminder of authentic craftsmanship and enduring legacy. They are not just objects of beauty but living traditions, preserving stories of culture, survival, and artistic excellence that continue to define India’s diverse identity.
Top 10 Regional Jewellery Traditions
Silver Filigree, Cuttack (Odisha)

Delicate like lace, yet crafted entirely from silver, this art—known as Tarakasi—dates back to the 13th century. Artisans twist ultra-fine silver wires into intricate patterns.
The process requires immense precision, often taking days to complete a single piece. It is widely used in creating decorative items, bridal jewellery, and heritage collectibles.

Gulabi Meenakari, Varanasi (Uttar Pradesh)
Jewellery that appears hand-painted, known for its signature pink enamel work. The craft involves fusing metal oxides onto gold and silver at high temperatures. Its distinctive pastel hues set it apart from other meenakari styles in India. The craft flourished under royal patronage and remains closely associated with Varanasi’s artistic legacy.



Thewa, Pratapgarh (Rajasthan)

A unique technique where intricately carved gold sheets are fused onto coloured glass, often depicting royal hunts, folklore, and nature.
Each piece is handcrafted using age-old skills preserved within artisan families. The vibrant glass backgrounds—typically red, green, or blue—enhance its regal appeal.


Hupari Silver Jewellery, Kolhapur (Maharashtra)
In Hupari, jewellery-making is a family tradition. Known for durability and fine detailing, each piece reflects generational skill. The town is one of India’s largest hubs for handcrafted silver jewellery. Its artisans are known for blending traditional motifs with contemporary designs.



Karimnagar Silver Filigree (Telangana)

Distinct from Cuttack’s style, this form features bolder motifs like peacocks, swans, and geometric patterns, giving it a unique identity.
The craft often produces statement pieces and decorative artefacts. It has been recognised for its craftsmanship and continues to support local artisan communities.


Hyderabad Lac Bangles (Telangana)
Crafted using heated lac, these bangles are hand-moulded and studded with stones, making them vibrant and deeply tied to bridal traditions.
They are especially popular during weddings and festive occasions. The process involves multiple stages of heating, shaping, and embellishment by skilled craftsmen.



Axomiya Gohona (Assam)

Traditional Assamese jewellery made primarily in gold, featuring motifs like junbiri (crescent moon), dholbiri, and lokaparo, is inspired by nature and Ahom-era royalty.
These pieces are often worn during festivals like Bihu and weddings. The bold designs reflect Assam’s rich cultural symbolism and heritage.


Temple Jewellery of Nagercoil (Tamil Nadu)
Originally designed for temple idols, now worn by Bharatanatyam dancers and brides, often depicting gods, goddesses, and temple architecture.
Crafted mainly in gold, these pieces are known for their antique finish and intricate carvings. They remain an essential part of South Indian bridal trousseaus.


Agates of Cambay (Gujarat)

Crafted in Khambhat, artisans heat, dye, and polish agate stones into beads and jewellery. This is a 4,000-year-old craft with global appeal.
Khambhat has been a historic trading centre for agates since ancient times. The finished stones are exported worldwide for use in jewellery and decorative items.



Odisha Brass & Bell Metal Tribal Jewellery
Created using age-old casting techniques, molten metal is hand-poured into moulds to form bold, earthy ornaments that reflect tribal identity and rituals.
These pieces are deeply symbolic, often representing social status and community traditions. The raw, rustic aesthetic makes them distinct from mainstream jewellery styles.



These jewellery traditions are more than decorative forms—they are living expressions of India’s cultural identity and craftsmanship. Each piece carries the legacy of its region, shaped by generations of artisans, local narratives, and time-honoured techniques.
As the industry evolves, the value of these traditions lies in their authenticity, individuality, and human touch—qualities that cannot be replicated by mass production. Preserving them is not just about sustaining craft, but about protecting heritage and supporting artisan communities.
In celebrating these traditions, we don’t just admire their beauty—we honour the stories, skills, and identities that continue to define India’s jewellery landscape.
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